• Developed and upheld the brand strategy, creating a unified visual identity and ensuring a consistent user experience across all platforms.• Initiated and collaborated with a cross-functional team to create a custom design system from the ground up using atomic Design System methodologies and the latest accessibility guidelines. This system included over 30 base components, Angular-based code demo, Sketch/Figma component library, design usage guidelines and specifications. • Worked collaboratively with UX designers to define and execute a visual design strategy during the complete redevelopment of Spectra, a SaaS B2B product. Assisted in preparing clickable prototypes for UX user testing and developing specification guidelines. Additionally, provided technical/design QA feedback and UI/UX design specs for the web development team.

• Established and maintained the end-to-end brand strategy for all consumer and marketing materials as the sole on-staff designer, ensuring a cohesive and impactful brand presence, while collaborating closely with all business units to prioritize and plan product features in alignment with business goals and user needs.• Created user-centered solutions for machine learning programmers, facilitating the training and deployment of deep learning models through Qeexo’s AutoML SaaS platform, enhancing usability and efficiency.• Defined and documented UI components and patterns to produce a comprehensive design system, unifying the user experience across all touchpoints and streamlining the development process.• Designed, developed, and launched the Apple iPad-based children’s game, Qeexo My Farm: Learn & Play, showcasing Qeexo’s TouchTools machine learning platform and demonstrating innovative applications of the technology.

• Defined the creative strategy and design process for LeEco’s cross-platform “EUI Ecosystem” for the United States mobile team, establishing a unified and innovative design approach.• Provided comprehensive UI and visual design solutions for LeEco’s Android-based mobile products, enhancing the user experience and visual appeal.• Effectively communicated design strategies across product, engineering, and marketing teams, ensuring cohesive execution and alignment with overall business objectives.

• Lead the visual design efforts to enhance the appeal and usability of mobile applications.• Established a new visual identity during the transition from McAfee to Intel Security, ensuring a smooth and cohesive rebranding process.• Contributed to design efforts by creating UX flows and high-fidelity wireframes, enhancing user experience and interface design across various products.• Developed detailed style guidelines and visual asset specifications, ensuring consistency and clarity in the design language and visual elements across all platforms.

• Lead designer for YP consumer-related initiatives, including YP.com, iOS/Android apps, and mobile web, driving the visual design and user experience for key digital products.• Collaborated with cross-functional teams such as Copywriters, Product Managers, Web Developers, and Usability Researchers to ensure cohesive and user-centered design solutions.• Established and ensured brand identity and consistency across all creative materials, reinforcing YP’s visual presence and market positioning.

• Established and maintained the NVIDIA brand and identity as the lead designer for all web interface design, overseeing the creation and implementation of visually engaging and user-friendly web interfaces.• Conceptualized and designed campaign microsites, landing pages, web banners, and related web marketing assets, driving impactful digital marketing initiatives.• Developed and refined corporate branding, ensuring a strong and cohesive visual identity across all platforms.• Aligned international creative agendas, establishing and maintaining global brand consistency for NVIDIA.• Supervised and trained Junior Designers and Production Artists, providing guidance and support to ensure high-quality deliverables and adherence to project requirements.

• Expertly designed web advertisements, including feature graphics, web banners, and landing pages, while also developing promotional landing pages as a key member of the marketing group, driving engagement and brand visibility.

• Spearheaded the creation and implementation of "Vote (Smart)," a social marketing campaign at California State University - Sacramento, aimed at promoting student voting and engagement in campus politics.