• Responsible for strategic integration and operations across all channels and donor segments for Mass Marketing & Mid-Level.• Collaborate with strategic leads of the four primary segments to identify cross-program opportunities in strategy and operations.• Review and translate donor trends to the future success of the program and the ability to achieve multi-year revenue goals.• Focus on identifying strategies and opportunities across all channels and donor segments to grow net LTV.• Responsible for reviewing key indicators and other supporter metrics across the entire team to ensure the health of the donor file. Partner with analytical agency to identify trends that are supporting or have the potential to prevent the ability to meet annual revenue projections. • Oversee the monthly performance dashboards representing full team progress.• Partner with the Chief Individual Fundraising Officer on the preparation of full-team financials for bi-annual process of budgets and reforecasts.

Ducks Unlimited, the nonprofit leader in wetlands conservation, has conserved more than 18 million acres of habitat across North America since 1937.• Responsible for the strategic oversight of fundraising programs driving $14MM in revenue including the overall strategic direction, operations, budgeting, vendor/consultant management, fulfillment and production. • Align “donor centric” strategies utilizing data insights and analytics to deliver superior experiences and measurable performance results.• Serve as the leading role in creating and managing a strategic plan to achieve sustainable, profitable growth. • Utilize robust marketing capabilities (SEO, Search, Display, SMS, mail, donor data and insights) driving a robust donor journey experience.• Collaborate with internal stakeholders to develop innovative multichannel strategies designed to meet organizational and departmental goals.• Lead the planning, organizing, and managing of direct response initiatives, meeting growth and visibility targets and while continually improving campaigns. • Develop strong internal relationships and drive collaboration for innovative direct response strategies and tactics. • Effectively communicate up/down and across the enterprise complex concepts while outlining performance metrics for the department. • Coach, lead and develop high performing leaders, setting the vision for the team in the development of omni-channel integrated strategies for fundraising and brand awareness.

• Member of Executive Leadership team, responsible for setting strategy, making critical decisions central to performance, and ensured organization’s future growth. • Conceptualized, developed, and implemented dynamic marketing strategies that built and supported the brand to create and reinforce the organization’s image and mission.• Created breakthrough donor offerings and advanced marketing strategies by experimenting with new technology platforms, alternative media and new tools and techniques. • Oversaw the high wealth “Tocqueville Society” donor program recognizing local philanthropic leaders and individuals donating $10K+ including the development and implementation of a compelling communication strategy. • Acted as both architect and steward of the brand by creating and telling brand stories and inviting donors and corporate partners to participate in the narrative. • Served as the leading role in creating and managing a strategic plan to achieve sustainable, profitable growth. • Oversaw the planning and execution of special events and stakeholder engagement activities. • Strengthened the direct to donor fundraising and communications strategies to provide a strong complement help increase performance and awareness for workplace giving campaigns.• Built relationships with corporations to serve as the leading partner for corporate social responsibility programs, including sponsorship, workplace campaigns and volunteer engagement.

• Oversaw the strategic development of omni-channel strategies to acquire and cultivate monthly and one-time giving donors via TV (DRTV, CTV), Telefunding, Digital and Honors & Memorials programs.• Led the creation of multi-channel touch point strategies for sustainer givingprogram including donor conversion, upgrade and reactivation.• Led the development and oversight of annual multi-million dollar budgets withrevenue goals of $345MM with a budget of $51MM.• Oversaw television media buying strategy ensuring investment dollars result inan efficient cost per acquisition and optimizing as needed.• Collaborated with executive leadership on high profile media approvals.• Approved the creative strategies for DRTV spots including development of newTV tests to continually optimize media performance.• Managed external media and creative agencies ensuring performance metricsare met and adjusting as needed.

• Led team tasked with acquiring and cultivating corporate partnerships. • Oversaw the creation, implementation and on-going assessment of anenterprise-wide comprehensive strategy for the matching gifts program generating over $11MM. • Created and executed an operational plan to increase revenue via the Combined Federal Campaign (CFC) targeting federal employees.• Implemented paid media campaigns retargeting match eligible donors to complement existing mail, email and digital campaigns leading to 23% increase in matching gift revenue year over year.

• Responsible for overseeing the strategic planning, execution and ongoing data analysis of assigned one-time giving donor programs with revenues totaling more than $200 million.• Collaborated and communicated a cross-divisional strategic vision to ensure successful implementation of mail campaigns across creative, production, segmentation, call center, and external vendors.• Oversaw fiscal budgets for integrated multi-channel direct marketing campaigns designated to cultivate and retain donors.• Led the long-term strategic planning, projecting, monitoring and analyzing program revenues, expenses and performance.

• Responsible for the facilitation, coordination and overall direction of the regional bank at work business development efforts.• Managed a portfolio of 25 commercial portfolios ranging from $10MM to $100MM in revenue in addition to leading a team of bankers with assigned portfolios.• Consistently worked with line of business partners to ensure SunTrust at Work is fully integrated as a sales relationship management tool across.• Responsible the creation of sales & marketing collateral needed to promote SunTrust at Work and SunTrust on Campus programs.

• Facilitated support of operational, compliance and risk management for a banking region.• Worked with both Corporate Bank Operations and Retail management to accomplish the development and enhancement of operational knowledge of the staff, with emphasis on adherence to internal controls, loss prevention, and documentation quality.• Performed and documented testing of branch adherence to internal controls; establish and monitor remediation plans for any deficiencies; escalated significant deficiencies for immediate attention.• Identified controllable loss trends and other operational weaknesses and develop/implement corrective action plans.

• Responsible for developing strategy, overseeing the execution, and identifying refinements for retail consumer and commercial credit acquisition marketing campaigns.• Managed the acquisition segment plans leading the integration and coordination of direct marketing, print and on-line advertising, campaign development, and analytical support.• Provided oversight for data management and statistical modeling design, which was used for identification of new opportunities (cross-selling, up-selling, increased profitability, and general tracking of customer behavior.• Led a cross-functional team which included, Marketing Database Group and Product Planning, developing and implementing new products, processes and promotions.• Worked with agencies and vendors on campaign creative concept, print production, advertising and promotions.

• Responsible for driving branch performance results through direction, leadership and execution of superior sales & service behaviors and activities by the entire team to meet/exceed branch goals.• Planned, organized, directed, and controlled the activities of a branch, and ensured effective execution.• Ensured compliance with regulatory requirements and operational procedures.