• Spearheaded the development of a new digital marketing venture for a leading wealthtech platform, creating a unique value proposition and business model to enhance relationships between fund managers and distributors.• Conducted in-depth key client and competitor interviews to identify market opportunities.• Developed a strategic roadmap focusing on digital advertising, community building, and enhanced customer experience.• Launched marketing initiatives supporting a 25% increase in platform engagement and new revenue streams.

- Led NA transformation of Marketing and Sales functions inpartnership with CMO, CTO, developing standardized processes across key SFMC Marketing Cloud capability areas including Lead Management & Nurture, Client Preference & Consent Strategy, Campaign Strategy & Planning, Audience Segmentation, and Campaign Reporting & Analytics- Developed the integrated business and technical readiness roadmap,including deployment, enablement, and training activities which drove efficient and scalable sales and marketing operations Transformation delivered data-driven campaign strategy and planning capabilities across marketing and sales through more personalized, multi-channel campaigns supported by AI-driven content suggestions

Leader in the Digital Strategy practice with the following highlighted engagements:- IT Integration to transform Quote to Cash processes for a client post-acquisition.Addressed manual quote creation, contract creation, and billing initiation issues. Led workshops to review and redefine sales and pricing scenarios, developing future state requirements.- Designed a platform architecture design supporting greater customerpersonalization. Developed a 3-year incremental implementation approach, including pilots to prove and deliver business value business case, use cases, and vendor selection process and criteria. Co-developed business case with client including 15% increase in sales, 22% increase in customer leads, and 19% decrease in customer churn.- Enhanced the e-commerce platform for a consumer electronics company to increase online sales and improve user experience through a comprehensive audit, UX/UI enhancements, & targeted email marketing campaigns and personalized product recommendations, resulting in a 15% increase in online sales.

Developing marketing strategy plans for clients in CPG, software, food, electronics, non-profit and education to define and develop effective marketing and promotions that drive measurable results.