* Developing top-of-funnel, awareness-driving content on a monthly basis for a rapidly-growing B2B SaaS/ecommerce platform.* Monthly blog posts maintained a consistent 2%+ click-through rate on all CTAs.* Projects include long-form E-books, blog posts, how-to guides, and features on individuals/thought leaders in the marketplace. Strong focus on simplifying complicated, data-driven concepts for a general audience of marketing and ecommerce professionals.

Developed strong content for a variety of clients, both in a journalistic and marketing capacity. Handled projects ranging from e-books, long-form journalism, informational blog posts, website copy, marketing emails, and more. * Journalistic work featured in outlets like The Washington Post, Mic, Splinter News (Gizmodo), The Boston Globe, NBC Boston, MetroNewspapers, Death and Taxes, CAFE, and more.* Marketing content clients included: SurveyMonkey, Salsfiy, Global Citizen, Suffolk University, Wise PR, B2W Software, Lisa Baker Marketing, Newsrooms365, Signal Real Estate, and more.

* Contributed to a small-but-mighty content team on an extended one-year contract, achieving a 92% MQL conversion rate. Our demand generation and growth-focused content doubled the expected rates for sales opportunities and user adoption goals.* Helped to launch and contribute to the success of the WhatsApp Business blog, driving traffic from zero to a million views in seven months.* Strategized and executed content campaigns throughout all stages of the customer journey, effectively driving both awareness of Meta's business messaging solutions and lead generation for our sales team.

Promoted to manage a team of five supervisors, as well as approximately 100 Covid-19 case investigators and contact tracers.* Monitored, analyzed, and acted on complex data sets with Amazon Web Services and Salesforce to identify productivity snags, and quickly find solutions. * Managed training and logistical onboards for dozens of new hires. * Maintained productivity standards on a day-to-day basis, ensuring strict adherence to public health protocols.* Project ended by act of Gov. Charlie Baker on Jan. 1, 2022.

Hired for public/private project conducting contact tracing during the COVID-19 outbreak, the first program of its kind in the United States. * Was quickly promoted from Contact Tracer (working with those who were possibly infected with the virus) to Case Investigator (working with those who received a positive diagnosis). Received a second promotion to Team Leader, with minor managerial responsibilities. * Acted as a primary point person to contact those directly affected by COVID-19, providing support and tracking important information about each case.* Triaged and coordinated next steps for care and isolation or quarantine protocols.* Assisted with the management, training and support of a team of about a dozen people at any time.

* Produced 4+ posts a day related to Boston news coverage, among the site's top performers for content.* Managed the homepage, social media, and news coverage for all three of our cities during evening and weekend hours.* After layoffs, was later asked to come back as a freelance columnist, focused on covering the emerging legal marijuana market inMassachusetts.

Part of Boston.com’s breaking news team, focused on managing developing stories while producing longer-term enterprise pieces for slower news cycles. Also managed the newsroom on weekends, editing copy and handling the site’s layout. * Distinctive original reporting lead to a number of traffic spikes on the site, including a post on Malaysia Airlines Flight 370 conspiracytheories. The piece was the No. 1 article on the site for days, and lead to a guest appearance on CNN — a first for the relaunched site.* Careful monitoring of online sources allowed our team to break several major developing local stories before our competitors* Stories were picked up by national outlets, including The Washington Post, Gawker and Reason magazine.

Worked with an award-winning journalism team to develop high-impact stories and assisting academics, journalists and other researchers file effective FOIA requests with federal, state and local agencies.* Enterprise reporting discovered that many assessments by state health officials of proposed medical marijuana dispensaries contained faulty math or other problems

Oversaw Malden Patch, one of the fastest-growing Patch sites in New England. Numerous roles included social media management, traffic analysis/growth, customer service and enterprising four to seven news posts a day. * Named “bar none the best breaking news reporter we have on staff” in performance review.* Ensured full accuracy in our coverage of the chaotic Boston Marathon bombings and subsequent manhunt as part of Patch’s breaking news team. * Produced a television panel discussion regarding local development in Malden and was frequent talking head on other government access programs. * Led strategy that saw unique traffic more than triple in less than a year and regularly more than doubled our monthly goals for reader comments. * Turned our Facebook page into one of New England’s most engaged, growing from 400 “likes” to more than 2,600 in less than two years. * Maintained one of the company’s most engaged Twitter accounts—out of more than 900 sites, @MaldenPatch was our only account to be in the top 10 for both number of followers and per-capita click-throughs. Former Social Media Officer Brad Gerick called it his “favorite Twitter account” at Patch. * Earned front-page placement on Reddit with my field coverage of a police raid on Occupy Boston.* Managed a team of freelance writers and photographers, and also managed a monthly freelance budget.

Covered schools, city/state politics, and features for The Londonderry Times weekly, enterprising 10 to 15 stories a week.* Sparked city investigation after a story on a local gun store revealed it was operating illegally. The store was later closed by the zoning board. * Achieved front-page placement on Reddit after an investigation revealed a sexual abuse suspect was a TSA screener at Manchester Regional Airport.

Laguna Beach Reporter (2008–09):Was promoted to cover the highly visible Laguna Beach beat after six months on the job. Beats included government, schools, crime, the arts and features, as well as localizing state/national issues. Was responsible for print stories in the Register as well as managing the Laguna Beach local news website with three to four posts a day and meeting various engagement goals. * Received a “Reader Engagement Award” for community and social media management* Pioneered use of social media to engage audience and was invited to participate in the company’s best practices committee for social media* Part of the veteran news team that managed Prop 8 coverage for the newspaper. Aliso Viejo Reporter (2008):Assigned to cover Aliso Viejo, a newly incorporated city in Orange County, CA.* Revealed consistently misleading statements by city councillors and other officials about a planned federal development project in the city. Further investigation revealed the misleading information was distributed to taxpayers at a cost of nearly a quarter million dollars.

Covered city, state and national politics for the paper’s community news division. Fact-checked congressmen, enterprised local public interest, and feature stories. * Prompted a city investigation after coverage of rent increases as high as 35 percent in a senior mobile home park.

Covered Sandown, NH and was later promoted to additionally cover Chester, NH.

Was appointed by the student council to restructure and re-brand the campus's official student newspaper, ultimately winning the paper its first award in over five years.

Started an alternative weekly servicing the Clark University campus; work was featured in a front-page feature in the Sunday Worcester Telegram and Gazette.