Chris Caley Email & Phone Number

B2C and B2B Customer Insights and Analytics specialist with excellent stakeholder liaison and project management skills.I have a particular interest in AI, data analytics and machine learning, and how they can be leveraged with primary research and third party data sources to provide best in class insights to stakeholders at all levels of the business.Deep industry experience working client side since 2011, following a decade of agency experience in executive positions from 2001.Current interest areas:- Using #AI to optimising Customer Experience across business units- Developing, Integrating and Leveraging Analytics for Business Intelligence (incl. AI and Machine Learning)- Knowledge management and value adding through actionable insights- Innovative approaches to analysis and analytics (such as Machine Learning, Customer Value Measures, Positioning and Market Drivers).- Advanced techniques for research methods (such as chat bots, AI text mining, sentiment analysis).AMSRS Client Networking Group (CNG) Committee member since 2011. This committee organises seminars and networking events for client-side researchers, with the aim of attracting and directly engaging more buyers of market research with the industry.AMSRS Young Researchers Group (YRG) Committee member and Webmaster from 2004 - 2009. This committee organises seminars and networking events for young researchers and those new to the industry. In this capacity provided a mentoring role to younger colleagues and members.Won Best Paper by a Young Researcher at 2004 Market Research Society Conference with paper titled "Reaching the Mobile Generation".Started in Market Research as an Interviewer, Recruiter and Team Leader while completing Psychology Degree at Macquarie University (1996-2002).

Listed skills include Market Research, Marketing Research, Customer Insight, Consumer Behaviour, and 46 others.