Frederik Calitz Email & Phone Number

United States

Dallas, Texas, United States

-Responsible for national consumer health strategy, marketing, and program execution-Conceptualize and implement new national mental well-being strategy-Negotiate national strategic alliances to amplify business strategy and social impact-Manage a team of 4 FTEs specializing in nutrition, physical activity and mental health-P&L responsibility-Manage national accounts, including grant management and reporting-National accounts include: Kroger Health, Transamerica, Aramark, Planet Fitness

Dallas/Fort Worth Area

- Reporting to the Chief Medical Officer for Prevention, oversaw development of research, metrics and evaluation of all workplace health and well-being products, services, programs, and initiatives- Developed strategic partnerships and alliances to position the Center as a national Center of Excellence- Provided public health strategy and support for the national CEO Round Table (CEORT) on workplace health and wellbeing. The CEORT consists of 50 of the nation’s largest employers representing over 13 million employees- Led the team that created and implemented the Workplace Health Achievement Index, a market-leading quality improvement scorecard that measures workplace “culture of health”

Dallas, Tx

- Provided scientific, policy and program evaluation expertise - Conducted literature and systematic reviews and report to appropriate guideline writing committees

The Vitality Group is a member of South Africa-based Discovery Holdings Limited, formed specifically to market the Vitality health enhancement solution in the U.S. and Canada. Vitality is the world's longest-standing health enhancement program, covering more than 6 million members across the United States, United Kingdom and South Africa.Responsibilities:• Conduct original long-term research quantifying US federal health R&D funding for chronic disease prevention and health promotion (secondary data analysis using NIH RePORTer)• Provide policy research and analysis about US health care reform with special emphasis on Affordable Care Act• Provide technical assistance to the newly launched Vitality Institute Commission to Accelerate Prevention and Control of Chronic Diseases in Working-Age Americans (www.thevitalityinstitute.org)• Areas of focus: disease prevention, health promotion, health insurance, worksite wellness and financial incentives to reduce chronic disease

Usa

MEND Foundation is a US 501(c)3 non-profit organization committed to reducing childhood obesity. I co-founded the Foundation, served as a Director and Board Member.

London, Us And Canada

Co-founded MEND Central Limited (UK) and MEND Foundation (US 501(c)3 non-profit organization) and established the MEND Program in the US and Canadian markets. Led a team of 5 FTEs, securing $4 million in project finance within 2 years, overseeing the international re-branding of the company and programs.• Successfully launched MEND’s North American market entry within 2 years• Negotiated a multi-million dollar licensing agreement with Alberta Health Services, Canada• Public-private partnerships established include: Kaiser Permanente, BlueCross BlueShield, Amerigroup, Colorado Health Foundation, Houston Endowment and YMCA’s in key US markets• Developed strategic partnerships with funding, delivery and policy organizations, including public agencies, municipalities, foundations and community-based organizations• Led US and Canadian program development, branding, pilot-testing and rollout• Scaled program up from pilot (Q4-08) to 200+ programs (Q2-11) impacting 6000+ enrollees• Assisted with successful equity raise for MEND UK of $6 million in 2010• Led firm’s policy change agenda to advocate for system improvements, including reimbursement of community-based obesity prevention programs

Masters In Public Policy, Health Policy, Graduated With Honors

Activities and Societies: Delta Omega Society Public Health Honors Society. Delta Omega Alpha Inductee for representing the top 10%.

Diploma In Marketing Management, Marketing, A Grade

Ba Hons (With Distinction), English And Medical Anthropology, Graduated With Honors

Ba (With Distinction), English And Medical Anthropology, Graduated With Honors

Activities and Societies: Dean's Merit List 1991-1993 Arthur Bostock Entrance Scholarship, Dorothy Cavers Essay Prize in English, UCT.