Strategic Leadership: Define and implement a comprehensive website experience strategy that aligns with our B2B2C business model, focusing on creating value for our business clients and their consumers. Lead cross-functional teams to ensure a cohesive approach to web optimization.Experimentation and Optimization: Champion a culture of continuous improvement through rigorous A/B testing, user research, and behavioral data analysis. Develop and oversee a robust experimentation roadmap to test hypotheses, validate user needs, and drive enhancements across the user journey.User Experience Integration: Oversee the integration of product and marketing disciplines into the website experience, ensuring that every touchpoint is optimized for engagement, conversion, and retention. Work closely with product management, marketing, and technology teams to create a unified and compelling user experience.Data-Driven Decision Making: Utilize advanced analytics and user feedback to inform website strategy and improvements. Establish key performance indicators (KPIs) for website experience and experimentation efforts, regularly reporting on progress and impact to stakeholders.Innovation and Technology: Stay ahead of industry trends and technological advancements, incorporating cutting-edge tools and methodologies to enhance website functionality, personalization, and user satisfaction.Stakeholder Collaboration: Collaborate with internal stakeholders and external partners to align website experience initiatives with broader business goals. Serve as the primary point of contact for website experience, advocating for user-centric design and strategic experimentation.Team Development and Mentorship: Build and mentor a high-caliber team of web designers, developers, and analysts. Foster a collaborative environment that encourages innovation, continuous learning, and excellence.

ATTN: is a media company that entertains and informs. We are leaders when it comes to breaking down important societal topics across all platforms and reaching people who want context on the issues and conversations that matter to them.

Viewpost is fintech business network for online invoicing, payments and collaboration.Led development team to build and deploy 2 native mobile apps.- Definition and execution of Viewpost's mobile product strategy - From user definition to roadmap development.- Produced detailed specifications for developers to build and deploy mobile native apps, progressive web apps and a responsive redesign of web application. - Collaborated with designers, UI experts, developers, testers, support staff, marketers, account executives, lawyers, and management across all the phases of a product cycle: spanning planning, development, release, and servicing.

Viewpost is a business network for online invoicing, payments and collaboration.Web Platform Feature Development

All things Content Delivery Network.- Performed deployment service configurations for new clients of CDN and Global IP services. - Implemented feedback programs to gather requirements from clients, driving new feature development for global web services.

- I have personally connected with thousands of iOS users to understand their motivations and product use. - Part of the original team that launched iPhone, iPod Touch, iPad, App Store, MacBook Air, Major OS releases.