Cro/Evp, Sales & Marketing
Haverhill, Ma, Us
As the VP of Sales & Marketing, grew a global sales force and developed a successful lead nurturing and marketing program to fill the top of the funnel. Responsible for client presentations as well as contract negotiations. Key Accomplishments: Re-positioned/led transition of brand from commoditized logistics provider to innovative, global e-commerce company and technology leader focusing on unique end-to-end global e-commerce solution. Defined e-commerce strategy and tactical road map, developed marketing programs to accelerate pipeline and revenue with markets to include Consumer Electronics, CPG, Apparel, Entertainment & Gaming, and Data Storage. Grew e-commerce D2C revenue from $3M to over $10M in annual service fees. Developed and closed global e-commerce, supply chain management, and customer care solutions with RIM, Warner Music Group ($6M 3-year deal), MGM, NCSOFT, Otterbox, and other global brands. Increased pipeline to over $30M (465% increase), improved conversion rate by 310%, grew new logo acquisition by 533% and increased revenue from new business. Met with senior executives of RIM/Blackberry to renegotiate agreement and acquire new hardware business (tablets, mobile phones, etc.) realizing 65% increase in account revenue and reduced inventory liability. Developed digital marketing services as new client offering to support D2C (Direct to Consumer) channel. Solution also drove increase in transactions, revenue, and profit margin to core business. Created/introduced program and GTM strategy for client returns, refurbishment, and resale. Collaborated with operations, finance, partners, and IT and developed program that enabled clients to recover revenue from returned/repaired items, i.e. return management, screening, harvesting, refurbishment, and resale of products on multiple channels (eBay, bulk auctions, etc.)