Marina Maher Communications (MMC) is a creatively driven, digital-first communications agency that delivers scaled influence, cultural relevance, and brand talkability for Fortune 200 consumer, healthcare, and corporate clients. MMC taps into the power of influence to connect brands to culture and consistently breakdown barriers to spark conversations and drive business results. Founded nearly 40 years ago under the premise of marketing to women, today that concept translates into an audience-first mentality: delivering the right message to the right consumer, via the right voices on the right platforms. Innovators at heart, MMC loves to build and challenge the status quo.In this multifaceted leadership position, success required me to wear several hats - part leader, part builder, and part doer. I lead cross-functional and internal teams on a daily basis, guiding them through a wide array of data-driven and business-focused activities. Some primary responsibilities include: developing analytics strategies and frameworks, deploying cutting-edge performance analytics techniques to showcase campaign effectiveness, and crafting research methodologies that span various approaches, including social and media listening across primary and secondary sources.I was accountable for critical agency facets such as staffing, budget management, fostering a collaborative team culture, expanding client accounts, and maintaining a positive work environment. My collaborative efforts with department heads and the Executive Committee shaped team design and best practices. On a day-to-day basis, I was deeply involved in advancing projects, meeting the diverse needs of our teams and clients, and ensuring high-quality deliverables.My passion is driven by continually assessing technologies within the PR Comms tech stack and meticulously documenting our methodologies to drive innovation and excellence.

In this role, overseeing the WE Global Operations team, my primary function was -- Data Analytics Global Program ManagerPrimary ResponsibilitiesStrategy and Planning: Developing and executing a comprehensive data and analytics strategy aligned with the organization's goals and objectives. This involves assessing the current state of data management, identifying opportunities for improvement, and defining a roadmap for implementing data-driven initiatives.Program Management: Leading cross-functional teams and managing multiple projects simultaneously to ensure the successful implementation of data and analytics programs. This includes setting project timelines, allocating resources, and monitoring progress to ensure timely and quality deliverables. Stakeholder Engagement: Collaborating with key stakeholders, senior executives, department heads, and data specialists, to understand their needs, gather requirements, and communicate the value of data and analytics initiatives. This role often involves advocating for data-driven decision-making and promoting a data-driven culture. Data Governance and Quality: Establishing frameworks and processes to ensure the accuracy, consistency, and security of data assets. This includes defining data standards, implementing data quality controls, and addressing data privacy and compliance requirements. Analytics Enablement: Facilitating the adoption and utilization of analytics tools, technologies, and methodologies across the organization. This involves identifying the appropriate analytics platforms, promoting data literacy, and providing training and support to enable data-driven insights and decision-making.Performance Measurement: Defining key performance indicators (KPIs) and establishing metrics to measure the effectiveness and impact of data and analytics programs. This includes monitoring and reporting on program performance to demonstrate the value and return on investment (ROI) of data initiatives.

WE is a global integrated marketing agency focused on the power of communications to move audiences based on purpose and positive global influence. I run a global team of technical and qualitative analysts supporting agency campaigns and global measurement clients.

Arivale is a Seattle startup embarking to establish a new industry in preventative healthcare and disease prevention through Scientific Wellness. Arivale uses blood markers, genetics, and personalized coaching to identify high priority health concerns, and apply clinical behavior change science to track improvements in health risk factors. I led internal and agency teams running all paid marketing, ran all lead generation, replatformed the website on a single Wordpress platform, transitioned marketing automation and eCRM from Hubspot to Marketo, modeled an interim sales funnel CRM, implemented prospect lead funnel analytics, and ran a strategic partner relationship which generated 8K qualified leads into an introductory genetics coaching program.

The DuMont Project is a direct-to-consumer advertising and marketing consultancy. I managed the teams who rans B2C and B2B SEM, social marketing, GDN, display, and analytics. In all stages of company growth, I worked with leadership teams to interview, hire, and train internal teams, run channel level media performance/analysis, implement cutting edge advertising technology, forecast budgets, optimize P&Ls, and directly manage media buying.

Lucky Brand Jeans is a Los Angeles fashion company specializing in bohemian and rock n' roll southern California culture. I managed Luckybrand.com digital e-commerce focused on paid search, affiliate, comparison shopping engine, and e-mail marketing. I led the unification of the Lucky Brand blog and the replatformed Demandware e-commerce site, providing the infrastructure for the current content strategy in place.

HouseValues was a lead source and business CRM serving real estate agents with buyer and seller leads online. The company rebranded as Market Leader including web properties: housevalues.com, justlisted.com, realtygenerator.com, thousands of agent sites. Websites like Zillow and RedFin were brand new and the ability to quickly launch websites for agents and brokerages was revolutionary for the industry.

The Northwest Lipid Research Lab is a University of Washington privately held organization specializing in the analysis of blood and tissue chemistry for the benefit of diabetes and Alzheimer's disease.

Lipid profiling