Chris Carlstrom Email and Phone Number

Due to my background in marketing and finance, as well as my 15+ years of experience working with small businesses both locally and nationally, I decided to join the Citizens Bank team in Easton Massachusetts where I will continue to dedicate myself to the success and betterment of businesses in the region.

The Spartanburg Herald Journal in partnership with Thrive Hive is delivering national marketing solutions to local clients. As a member of the digital marketing team, I am extremely well versed in all aspects of digital and online marketing. I currently hold certifications in multiple Google platforms including AdWords, Analytics, and Video. I have extensive working knowledge of On-Target Display Advertising, Re-Targeting, Demographic, Search, Contextual, & Geo-Fencing tactics as well as Search Engine Marketing/Optimization, Web/Logo Creation, Reputation Monitoring, Social Media Marketing and E-Mail Distribution Advertising and a number of additional services and complimentary strategies. Thrive Hive, being one of only approximately 30 Google Premier Partners worldwide allows the ability to provide an unprecedented level of expertise in digital marketing as well as early/first access to many Google services and beta testing not yet released to other marketers. I take it upon myself to stay continuously educated on the perpetual evolution of the digital marketplace and take pride in being an integral part of each customer's success story."GateHouse Media started Thrive Hive Marketing in 2012 as a way to provide digital marketing services — website design, social media advice and search engine optimization, for example — to the small businesses that already advertise with GateHouse’s community newspapers."*

We are a local business connecting local businesses with the people who matter most, their clients.The Providence Journal first published in 1829 is the oldest continuously published newspaper in the United States. Generations of businesses have used our popularity to launch their own branding and continue to do so today. 187 years later, thanks to our parent company Gatehouse Media, Providence Journal Media Solutions is delivering national marketing solutions to our local clients."GateHouse Media started Propel Marketing in 2012 as a way to provide digital marketing services — website design, social media advice and search engine optimization, for example — to the small businesses that already advertise with GateHouse’s community newspapers."**bizjournal.com

• Responsible for new customer acquisition, and all facets of marketing for one of New England’s most progressive and creative media companies• In charge of ensuring all clients’ marketing, creative, and production needs are met.• Develop and coordinate sales selling cycle and methodology• Direct and oversee the company marketing function to identify and develop new customers for products and services.• Research and develop strategies and plans which identify marketing opportunities, direct marketing, and new project development.• Analyze and evaluate the effectiveness of sales, methods, costs, and results• Directly manage major and critical developing client accounts, and coordinate the management of all other accounts.• Participate in the development of new project proposals.• Establish and implement short- and long-range goals, objectives, policies, and operating procedures.• Constantly evolving and prospecting new verticals by staying current on all marketing trends within targeted industries.• Request customer referrals on every call in order to open new business leads, increase market penetration, and further utilize rapport and credibility amongst local businesses and organizations • Accountability of campaign effectiveness, as well as the foresight to pivot and change strategies when the current implemented plan is not meeting minimum expectations.

• Responsible for hiring, training, scheduling, and overseeing promotional events both on/off premise, while creating, and growing wholesaler/ABI/retail relationships.• Created and instituted training documents used nationwide by both market managers and brand ambassadors to further overall product knowledge for a wide array of ABI products.• Responsible for reporting daily and weekly in order to maintain a seamless communication network within the program.• Relocated and oversaw all ABI promotions in Panama City Beach throughout the 2013 spring break season. The program met or exceeded all metrics set by ABI & Mosaic. Created & presented weekly client facing reports to better monitor program successes and obstacles.• Managed the launch and execution of all Stella Artois and Stella Artois Cidre promotional events in Boston and surrounding areas

• Responsible for hiring, training, scheduling, and overseeing student run events on campus• Met or exceeded all program sales goals and metrics while managing a team of over 30 student ambassadors across the Southeast region • Retrained all underperforming employees and provided weekly sales advice during regional conference calls, resulting in the highest grossing region in the country.• Created, edited, and scheduled Dell and Dell Campus’ national and geo-targeted sales and marketing social media posts

• Successfully introduced Wachusett line of products into the Rhode Island market • Main point of contact between customer, distributor, and Brewery• Responsible for sales & marketing, promotions, inventory, delivery, and contract negotiations• Developed extensive relationships with local and regional industry professionals• Increased territory sales from 1k cases to 17k cases in under three years

• Created in-store displays for Anheuser-Busch product lines• Partnered with Sales team to increase overall brand awareness, visibility, and demand • Planned and managed all aspects of promotional events including tastings, fundraisers, etc. • Provided point of sale advertising materials to customers as needed• Knowledgeable in all aspects of wine & spirits including domestic beers and microbrews