Chris Carrel Email and Phone Number
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My experience and expertise forge that perfect partnership between creative vision and powerful technology, resulting in a compelling customer experience. Behind the scenes of what marketers do is a complex set of strategies riding on an intelligent technology architecture. And behind that is a whole series of strategic business goals and tactical workflow processes. If your marketing automation tools arenβt thoughtfully streamlined and intentionally built for growth, theyβre only so much wasted expenditure. Creating profitable marketing solutions for the companies I serve gets me out of bed in the morning and fuels me all day long.My brain is wired for solving enterprise-sized challenges, but my experience as an entrepreneur and SEO geek taught me that big solutions sometimes come in simple, elegant packages. While my employers often have a vision for their marketing, I put that vision to the test against their business goals, marketing metrics, and tech stack before fine-tuning their strategy and guiding them to implement the most relevant marketing technologies for their needs.I like things simple. I like them streamlined. I like them both usable and secure. In short: I like technologies that set companies and organizations (and their brands) free.And, yes, I can build the solution β because Iβve been there and done that. But one guy doing All the Things doesnβt build a capable confident team, does it? Iβm happiest when I mentor other, equally-capable but less experienced people to build solutions that not only align with your companyβs vision but take it in new, more effective directions, such as:β’ Increasing sales by $45M over 3 yearsβ’ Generating $1.2M+ with new affiliate programβ’ Saving $200k/year in IT vendor fees
Unlock Technologies
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Head Of Revenue OperationsUnlock Technologies Mar 2024 - PresentTempe, Arizona, UsResponsible for sales operations, marketing operations, customer success operations, and cross-functional alignment to drive revenue growth and enhance operational efficiency. Partner with the executive management team on strategic planning and manage process optimization, data analysis, and performance management across all revenue-generating departments.
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Director Of Marketing TechnologyUnlock Technologies Jul 2022 - Mar 2024Tempe, Arizona, UsManage the marketing technology and reporting capabilities to support Unlock's roadmap for growth.
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Solutions ArchitectSegment Aug 2021 - Jul 2022San Francisco, Ca, UsApply deep technical expertise and team leadership experience to facilitate effective collaboration between marketing and technology teams for SaaS implementation, including applying business goals, establishing campaigns, determining user events and traits to be collected, connecting customer data sources to Segment, and creating audiences to activate defined campaigns. Assist customers with data warehouse implementation and create code to help connect custom data sources and destinations through Segment functions. Remotely teach customers most effective ways to leverage collected data to create custom audiences and train customer developer teams to properly structure data calls within applications. -
Director, Marketing Technology And OperationsPurdue University Aug 2019 - Jun 2021West Lafayette, In, UsGalvanized marketing operations and web management teams who provide technology platforms and processes that globally distribute key stories and critical communications for Purdue Marketing and Communications.Key achievements:β’ Steered selection and implementation of new enterprise project management system, enabling departmental transformation from siloed, functional teams into Agile, cross-functional teams. β’ Established new web infrastructure that allows non-technical team members to manage messaging, while maintaining brand standards and ADA compliance. -
Director Of Marketing TechnologyFinance Of America Dec 2017 - Aug 2019Tulsa, Ok, UsFacilitated team responsible for creating and maintaining all public-facing platforms, thereby activating and supporting digital marketing initiatives using intelligent technology and relevant, insightful data reporting.β’ Architected leading-edge headless CMS to support multi-branded websites and applications for 4 divisions and 10 brands. -
Digital Marketing ManagerFinance Of America Nov 2016 - Nov 2017Tulsa, Ok, Usβ’ Maintain the website and marketing technology for Finance of America Reverse. β’ Develop and implement digital marketing reporting β’ Create and manage A/B and conversion testing
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Marketing Technology And Analytics ConsultantAlquemie Marketing Oct 2012 - Mar 2019Indianapolis, Indiana (In), UsLeveraging my technology background to help organizations evaluate and implement technology focused on meeting marketing objectives. I also assist companies in developing measurement plans to document digital KPIs and how they relate to business goals. -
Director Of Digital StrategyRelevance Feb 2016 - Nov 2016Columbia, Missouri, UsBridged gap between marketing and technology teams, improving campaign data collection, technical SEO strategies, and digital marketing tactics for mid-market and enterprise clients in financial services, SaaS technology, and ecommerce. -
Senior Consultant - Digital Marketing And MeasurementFusion Alliance Feb 2014 - Mar 2016Carmel, Indiana, UsProvided client consulting and supervised day-to-day activities and professional development of team of digital marketing and measurement strategists for growing, privately-owned technology consulting firm. -
Director Of Ecommerce And SeoSteiner Marketing Aug 2012 - Nov 2014Directed the SEO strategy and management of all onsite and offsite factors for a variety of clients in the financial and insurance industries. Lead a cross-functional team to perfect onsite optimization, implement link development programs, and perform A/B testing to improve lead conversion.
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Director Of Interactive Marketing SystemsSynergy Marketing Group Dec 2011 - Jun 2012St Louis, Missouri, UsIn the role of Director of Interactive Systems, I was responsible for architecting, developing and supporting the robust technology platforms and systems that power Synergyβs proprietary lead generation websites and online marketing programs. As an IT engineering expert and an integral part of the agencyβs leadership team, I developed Internet-based solutions that leveraged the newest content management systems (CMS), online data research and analytics tools and software-as-a-service (SaaS) applications to enable Synergy to quickly create, publish and feed customized and search engine optimized (SEO) content to clientsβ websites, online affiliate partner websites, segmented databases and social media networks. Prior to joining Synergy and throughout my 15-year career, I provided technology engineering, software development, website development, search engine optimization, quality assurance, database integration and network architecture for companies such as Angieβs List, ATA Airlines and Access Technologies. I hold a Bachelor of Science degree in industrial management with a minor in MIS from Purdue University. -
Seo Architect + Systems EngineerAngie'S List Jul 2009 - Dec 2011Denver, Co, UsDeveloped comprehensive online lead generation marketing strategies designed to capture and convert national online demand. Architected an online system to aggregate, optimize and dynamically feed SEO content to affiliate partner sites. Benchmarked, monitored, monetized and consistently increased organic rankings for dozens of geo-targeted keyword phrases. -
Chief Technology Officer + President/FounderCarrel Solutions, Llc Aug 2004 - Jul 2009Indianapolis, Indiana, UsServed as a technology consultant and outsourced Chief Technology Officer to dozens of Indianapolis businesses. In this role, leveraged technology and web-based solutions to improve business and workflow processes, streamline operations, improve internal and external communication systems, tighten IT and facility-based security, strengthen disaster recovery protocols and increase Internet presence. Initiatives included corporate network architecture and management; WAN and VPN configuration and management; integrating order processing and inventory management systems; deploying and maintaining WiFi hotspots; integrating point-of-sale and video security systems into enterprise networks; instituting online data backup and recovery system and plans; and a wide variety of SEO website projects. -
Software + Systems EngineerAta Airlines May 2002 - Aug 2004UsVerify data sources and create reports for NCR Teradata CRM warehouse. Collaborate with customers and project team to define and implement reporting needs for marketing and revenue management departments. Completed Cognos ReportNet training for implementation within the Teradata warehouse.Develop and maintain database applications integrating Rockwell ACD, TCS Workforce Management and in-house sales data warehouse in order to analyze reservation agent call efficiency, forecast staffing needs and provide reports to support call center incentive programs. Monitor and report on booking trends and channel distribution, including automation of data collection and report distribution through company intranet. Provide technical assistance to other team members in regard to SQL queries, Rockwell reporting tools and general PC-related issues. Previous duties included creating Flight Attendant Training budget, and variance analysis database and stations staffing budget. -
Web Developer + Search Engine EngineerAccess Technology, Inc May 2000 - Feb 2002InDirected development teams on interactive media projects including CD-ROMs and Intra/Internet sites. Responsibilities included project needs analysis, creating design specification, coordinating project development among team members, communicating project status and deliverables to clients and project team, maintaining project budgets, and assisting sales force with project proposals. Created a variety of applications using ASP, Visual Basic, ColdFusion, JSP, Oracle, and MS SQL Server on Microsoft Windows and Solaris environments, including a corporate intranet application for employee time tracking and client invoicing. Other duties included the establishment of search engine guidelines for client web sites and support of Oracle 8i database on a Red Hat Linux server.
Chris Carrel Skills
Chris Carrel Education Details
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Purdue University Daniels School Of BusinessMis
Frequently Asked Questions about Chris Carrel
What company does Chris Carrel work for?
Chris Carrel works for Unlock Technologies
What is Chris Carrel's role at the current company?
Chris Carrel's current role is Technology Leader | Solutions Architect | IT Strategy | I help organizations scale their Marketing Operations (and Profits) π.
What is Chris Carrel's email address?
Chris Carrel's email address is cc****@****rse.com
What is Chris Carrel's direct phone number?
Chris Carrel's direct phone number is +191847*****
What schools did Chris Carrel attend?
Chris Carrel attended Purdue University Daniels School Of Business.
What skills is Chris Carrel known for?
Chris Carrel has skills like Leadership, Website Development, .net, E Commerce, Social Media, Technology Management, Digital Product Development, Online Marketing, Digital Strategy, User Experience, Marketing Analytics, Web Development.
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