With over 10 years of experience in the hospitality software industry, I am a passionate and results-oriented leader who helps restaurants, hotels, and bars improve their customer journey, streamline their processes, control fraud, build loyalty, and increase their bottom line. As the Chief Commercial Officer at NFS Restaurant Technology, I oversee the sales, marketing, and customer success teams, and manage the strategic partnerships with NCR Aloha and Paytronix in the UK.I have a proven track record of growing and retaining key accounts, developing and launching new products, and leading high-performing teams. I have successfully worked with clients such as BrewDog, Din Tai Fung, Balans, Coyote Ugly, Mahiki, Oowee, Giraffe, Ed's Diners, Gaucho, Chelsea FC, and Gloucester Rugby, delivering innovative and tailored solutions that meet their specific needs and challenges. I am also a certified Extreme Ownership practitioner and a follower of Covey Management Principles, which guide my approach to leadership, communication, and problem-solving.