Chris Weston Email & Phone Number

Denver, Co, Us

Denver, Co, Us

Fargo, Nd, Us

Fargo, Nd, Us

Fargo, Nd, Us

Oversee our Paid Search, Display, Marketplace, Affiliate, Paid Social and SEO digital marketing channels.

-Overhauled Paid Search program and in less than four months was able to increase conversion rate by 215%, decrease paid search platform costs by 82%, and increase click through rate by 18%-Identified opportunities in Display awareness and retargeting efforts (GDN and Facebook) and executed strategy which helped increase conversions by 452% (while reducing cost per conversion by 39%)-Created and launched Email marketing strategy for communicating to customers and prospects-Established new Affiliate relationships which helped create brand awareness and drive new customers to our website-Met weekly with CEO to ensure business alignment and to communicate digital marketing strategy

Sidney, Nebraska, Us

-In challenging the status quo, increased revenue 31% and increased ROAS by 25% YoY-Successfully transitioned Paid Search program from agency to in-house and clearly defined roles and responsibilities of a five-person team. This change lead to millions of dollars in annual savings.-Championed and oversaw the creation of a digital analytics team to help the digital teams work cross functionally and better understand the customer purchase path-Managed large million dollar budgets effectively and efficiently-Worked closely with Data Science and Statistics teams developing innovative digital methods to increase retail store traffic -Communicated daily with Display, SEO, Affiliate, Email, and Social teams to ensure cohesive marketing efforts and align strategies

Sidney, Nebraska, Us

-Improved efficiencies by negotiating lower costs for affiliate networks, lowering commissions for affiliates that didn’t drive incremental demand, removing questionable publishers, and being more calculated with product commissions. These adjustments have collectively saved the company over $1MM annually -Recruited profitable publishers and in one year increased new publisher demand by over $3MM -Migrated affiliate program to a new network without losing any profitable publishers and without any complications -Educated internal employees on affiliate marketing by presenting to large groups including members from our executive team. -Managed a multi-million dollar annual budget, and developed accurate spend forecasts -Created a net new Online Partnership program that generated over $1MM in demand in less than three months

Sidney, Nebraska, Us

Medford, Or, Us

-Helped a mature affiliate program increase revenue by more than 30% year over year-Created sophisticated reporting to track program performance and quickly identify opportunities-Focused on customer acquisition resulting in a 34% year over year increase in new customers-Work closely with affiliate agency managing strategy, creative, newsletters, and all communication aspects-Responsible for creating revenue/spend forecasts, making sure to stay within budgeted spend while maximizing ROI

Medford, Or, Us

-Acquired and managed over 215,000 Facebook fans and 2,400 Twitter followers-Collaborated with multichannel teams to develop successful campaigns and establish measurable plans of action to ensure success-Worked directly with website testing vendor to analyze website data and determine both the success of tests as well as develop future testing ideas-Assisted with Affiliate Marketing by looking at performance on a daily basis to determine areas of possible improvement-Helped create and implement a new email segmentation strategy which helped better target customers and decreased opt-out rate-Assisted in SEM efforts (PPC and SEO) by running site audits and ensuring landing pages were optimized

Los Gatos, Ca, Us

-Maintained a 96% customer satisfaction, which well exceeded the call center average-Coached struggling employees and helped trained new hires-Assisted in formulating new methods to enhance overall customer experience

Portland, Or, Us

Participated in a research project that analyzed different influence tactics in group discussionsEntered data in Excel for analysisAssisted in data cleaning and diagnostics; Leader of 30+ volunteersTrained new volunteers in ways to work effectivelyTaught the English language to adults who spoke only SpanishSet and carried out goals on a daily basis

Us

Sold company product door to door for 10 hours a day, 6 days a week Communicated on a daily basis with a very diverse communityHelped a new company acquire clients and retain them

Bachelors Of Science, Psychology

Master Of Business Administration (Mba), Business Administration And Management, General