Christopher Chen Email & Phone Number

Shanghai, China

Shanghai, China

Shanghai, China

• Partner with Corporate Venture Capital team for strategic investment.
• Lead external incubation to achieve commercial and branding targets.
• Metaverse overall solution.

Shanghai City, China

• Strategically creating annual business plan to optimise product portfolios (whisky/others), pricing, distributor networks and business models.
• Closely working with sales team to push up sales revenue of key potential whiskies by using trade marketing skills, selling tools, and trainings.
• Responsible for collecting and analysing market landscape changes and competitor movements, to develop research reports and present to decision making team.

• Direct-To-Consumers strategy. Developed social networking marketing strategy and online tools to engage targets of HNWIs focused.
• Activation. Quantified objectives into tasting events and delivered financial results.
• P&L control. Managed A&P and budget for the new route-to-market. Quarterly reviewed P&L, ROI with finance team.
• Presentation & communication skills.
• E-commerce platform.
• Retained clients with creative CRM programmes.

• The Macallan & Highland Park
• As of a marketing key member to promote The Macallan brand.
• Direct to consumers,new business model test and learn.
• Teamwork. Planned and executed APAC regional brand programme to engage target whisky audiences.
• Dedicated on digital channels and external co-branding partners collaboration.

China

• Internal and external training, tasting dinner and PR event hosting, customer relationship management, agencies control with team P & L management.
• Professional knowledge study: Remy Martin brand and history, cognac, Wine and spirit (WSET level 2).

Shanghai, China

Master Of Science (M.Sc.), Economics And Finance

Activities and Societies: Volunteering in York Cares Kids’ College Transport Module

Bachelor Of Science (B.Sc.), International Economics And Trade