• Supports Marketing Innovation projects from pitch, plan to launch• Creative lead for incubation projects, including development of on-brand and scalable visual assets• Supports CMI team in consumer surveys and CPTs• Creative support for premium brands including Heineken, Tiger, Guinness with social campaign assets• Work closely with supply chain on portfolio optimisation and design sustainability initiatives

A keen enthusiast in vintage and custom motorcycle culture, Chris founded Custom Burner as a creative outlet to further the bespoke motorcycle scene in Singapore. Besides offering bike customisation and maintenance services, the workshop offers curated riding accessories including luxury gear – Ateliers Ruby, Tachibana SHM, Easyrider (JP) and more. The team also creates epic two-wheeling experiences such as rides, bike shows and community gatherings.www.customburner.com/about-uswww.facebook.com/customburnerasia

• Leads Production team for traditional, livestream, live AR, virtual studio & 360 video content creation.• Creative lead and director of photography for livestream events and video productions. • Oversees creative aspects of the company’s brand communications and marketing.Highlights1) Mediacorp StarSearch 2019- Develop AR virtual sets for 'live' public talent audition- Worked with Mediacorp Chinese Variety team, 3D asset development and Live AR teams to execute two public outdoor shows over two weekends. Live AR content features 38 virtual sets with augmented reality interactions switched in real-time.2) Mediacorp’s Intensive VR Masterclasses- Develop course content and equip Mediacorp teams to plan, storyboard and create 360VR content.- Conduct intensive hands-on training for selected teams to product actual VR content- Conducted over 5 classes (~70 participants) since Nov 2017 for directors, producers, writers, editors to cameramen across all drama and variety content departments.3) Development of VR & Live Broadcast Systems - Work with China product team for development of Virtual Reality cameras and livestream broadcast systems.4) 360 Video Projects (2016 – 2018)- During this season, I had the opportunity to serve as camera assistant, producer, creative lead and DP for a multitude of 360 video productions for clients like Mediacorp, IMDA, Singapore Fashion Week and more. Worked with the latest 360 video production technology and actively established the company as one of the leading 360/VR production companies in Singapore.

OASIST is a Singapore-based company with a mission to create and harness cutting-edge engineering & design technologies, to provide Green & SMART tech product innovations in clean water, air, and energy. OASIST innovated a cleaner and healthier eco-system via R&D, partnering renowned institutions like A*Star & NgeeAnn Polytechnic, with funding from National Research Foundation.

- Supports Operation with all buying activities for Consumer Electronics division- Supports Distributed Power Generation division on buying function- Works closely with planners to manage aging POs for the division- Supported procurement in China for special projects- Executive team for the company's participation as Sponsor in the Asia Clean Energy Summit in Oct 2015. Co-ordinated with venue and handled logistics for the showcase of the company's products at the event, including a working Hydrogen-powered van shipped from the UK and a prototype scooter from Japan.

• Involved in developing business strategy, purchasing, pricing and performed ongoing market assessments to drive sales and market penetration.• Work with local and regional channel partners for business development.• Research and acquire new brands for distribution.• Building strong relations with brand principals.• Develop creative directions for special initiatives1) Launch of Côte&Ciel brand- Hosted successful press event for Côte&Ciel pop-up store at Wheelock Place, Orchard Road.- Event generated PR coverage in lifestyle magazines (Catalog, 8 Days, Weekender, Time Out, etc) and blogs.- Shot an original video featuring local celebrities and personalities like MTV VJs and artists to engage the creative community.- Sales exceeded the forecast by 18% for the 2-month period of the pop-up.2) VforVERY.com – An artist showcase & online customisation platform- Created an original brand “VforVERY” and spearheaded the project from concept to launch; including its ecommerce website for print-on-demand mobile phone covers and other lifestyle products. VforVERY differentiates itself from the saturated accessories market by offering phone covers featuring original art by curated artists from Asia.- Introduced an innovative way for shoppers to personalise their mobile cases in a retail environment.- Hosted mini-events like a leather-crafting class in Tangs store to create hype for this unique retail concept. 3) Samsung Artcover – Ecommerce website for personalised mobile cases- Liased with Samsung RHQ to manage their online ecommerce website (www.samsungartcover.com) for print-on-demand mobile cases.- Worked with curation agency to source artists for case designs.- Managed contents for social media and monthly EDM.- Trained sales staff at Samsung retail stores to operate a print-on-demand printingsystem for walk-in customers.

• Worked closely with the product development and manufacturing team for ODM projects for key accounts such as Sony Mobile and Sony Ericsson.• Worked closely with manufacturing team, logistics team, designers and programmer to design and constantly improve the workflow for the online customization website.• Approve materials, prototypes, vendors and also oversee selected ODM projects in China.• Worked closely with vendors from China and India for development of raw materials (leather, fabric and hardware, etc) for production.• Participated in business pitches and ODM projects.Highlights1) Implemented an e-commerce platform for Made-to-order leather goods (www.shinnorie.com)• Conceptualised and executed the brand’s positioning, campaign images, website and ongoing development of products and packaging.• Refreshed the brand’s products from tech-focused to a lifestyle driven look and feel.• Conceptualised and executed above-the-line (ATL) advertisements in magazines, webbanners and social media.• Introduced SEO, SEM and traditional marketing for the revamped website and gained traction from Google search. Response was most positive from USA, Japan and Korea.

Business Development: Meeting prospective clients for introduction and new project pitches. Involves networking and working on leads to establish new business accounts. Project Consultant: Responsible for client relationship and ensures that all client’s ATL/BTL needs and deliverables meet the best strategic, administrative, creative and technical standards. Prepare and co-ordinate proposals, timelines, document schedules, presentations and understand tasks briefed by clients. Worked with media companies for media buying and ad submissions. Key clients include Epson Singapore, Singapore Post, Nestlé, Yeo’s and more.Brand Strategy: Understanding client’s business, communication and branding issues. Collaborate with Creative Director to develop and articulate proposals to clients. Ensure strategic and design solutions meet client expectations as defined in brief.Creative Management: Lead the creative team to produce a high level of quality work to meet hectic schedules. Oversee the quality of photography and print production for collaterals including magazine layouts, POSM, Event/retail displays & booths, packaging, corporate stationery and identity designs.www.ad-wow.com

Provided creative consultancy and graphic design services for regular clients including Sony BMG Music, Warner Music, PlanAsia (fashion & events), Centro Concepts (F&B) and marketing agencies. This season in my career was foundational in training my responsibility, time management, client relationship, business finances on top of delivering creative works within hectic deadlines.

Project Co-ordination: Understand client brief and proposing creative solutions.Art Direction: Conceptualise and execute ideas into marketing materials. Worked with creative team of designers and copywriter to produce both ATL/BTL marketing collaterals including catalogues, mailers, packaging, point-of-sales, visual merchandising, etc.