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With 15+ years of experience as a senior product, innovation, and brand development executive, I have aproven track record of driving multimillion-dollar revenue growth through strategic management of productportfolios. I excel in devising product, brand, and category management strategies that leverage competitiveanalysis, quantitative research, and analytical insights to drive successful brand positioning and growth while optimizing resource utilization.Throughout my career, I have demonstrated the ability to lead cross-functional teams effectively, establishing clear strategy, goals, and KPIs to improve brand architecture, elevate quality standards, and enhance manufacturing processes. I have successfully managed and expanded product portfolios, overseeing the commercialization of innovative products that resonate with consumers and drive sustainable profitability.My background includes numerous awards for my contributions to product development and brandmanagement. I excel in collaborating with stakeholders across various departments to ensure alignment with company objectives and drive strategic initiatives forward.Career Highlights:+ Oversaw the growth of The Honest Kitchen’s product portfolio from $10M annual revenue at inception to a well-established brand, driving revenue growth from $10M to $150M.+ Diversified product platforms from 3 initial core lines to a renowned pet food brand with mainstream new categories at The Honest Kitchen, maintaining consistent double-digit growth over 7 years.+ Expanded new product launches from 8 in 2014 to 50+ products at The Honest Kitchen via teamexpansion, process enhancements, cross-functional coordination, and internal & co-manufacturingcapabilities.+ Won numerous product awards and accolades from major industry partners such as Expo West, PetBusiness, and Pet Supplies Plus at The Honest Kitchen.+ Increased distribution from 1K to 5K+ nationwide locations, including Neighborhood Pet, Pet Supplies Plus, Whole Foods, and Sprouts for Honest Kitchen products.+ Launched The Honest Kitchen Dog & Cat product line at Petco during the COVID-19 years of 2021 and 2022 and played an instrumental role in introducing 300+ SKUs over 10 years at the organization.+ Grew the chicken category by 7% YoY during the first year at Jack in the Box, surpassing a $600M basewhile executing the 2 most successful integrated marketing campaigns of the year.
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Director, ProductsThe Honest Kitchen Apr 2014 - May 2024San Diego, California, Us+ Oversee the end-to-end product life cycle management for premium human-grade pet food items,including market analysis, trend identification, and competitive landscape comprehension.+ Develop and implement multi-year category strategies and business plans aligned with the long-termcorporate strategy and company operational objectives.+ Collaborate with the CMO to oversee the strategic product roadmap, product development, launches, and marketing, ensuring optimal utilization of each product for maximum benefit.+ Establish and manage the annual product development budget, implementing a monthly review andadjustment system while managing product development budgets ranging from $500K to $1M.+ Work closely with the sales team and retail partners to identify key business catalysts, acquire insights for product innovation, and implement operationally efficient initiatives to maintain consumer loyalty.+ Build and nurture partnerships with co-manufacturers, overseeing their development process prior totransitioning to Operations for ongoing maintenance.+ Lead routine Steering Committee meetings to review crucial product timelines; operations, address pertinent inquiries or challenges, and progress through the company's stage gate procedures for approval.+ Direct innovation platform initiatives in collaboration with an external agency to craft a 3-year pipelinefeaturing near-term and visionary solutions guided by consumer and competitive insights. -
Senior Manager, Marketing - Chicken Category LeaderJack In The Box Oct 2012 - Oct 2013San Diego, California, Us+ Hand-picked to lead the Chicken team, driving significant growth in JIB's top category and implementing a multi-year business plan for the key menu category, which generates $600M in annual sales.+ Identified key consumer segments and established category goals to align with annual corporate planning while ensuring effective communication across all consumer touchpoints.+ Created a technology solution that unified a fragmented product development process, accelerating time to market while assessing market dynamics, organizational needs, and ROI factors.+ Directed the first team to adopt the new process, revolutionizing the organization's business delivery model, and provided training to other teams on optimal methodologies. -
Senior Manager, Marketing & Strategic PlanningJack In The Box Sep 2009 - Oct 2012San Diego, California, Us+ Oversaw short-term and long-term event calendars for 120 large-scale product launches, tests, and brand-building initiatives across 2.2K locations.+ Worked with Field Ops, Supply Chain, R&D, QA, Analytics, Merchandising, and external agencies to ensure seamless alignment and execution of initiatives.+ Played an instrumental role within an exploratory team to devise and trial a new business unit structure (Breakfast Category) for the organization, subsequently approved and implemented in November 2012. -
Marketing ManagerJack In The Box Feb 2006 - Sep 2009San Diego, California, Us+ Drove efficient completion of all phases of product development and market testing, including consumer insights, logistics, restaurant operations, training, promotional support, and advertising strategies.+ Fostered robust partnerships with the Franchise community and suppliers for product development while nurturing relationships with the advertising agency to successful execution of communication strategies.+ Directed brand management, product development, and product management for JBX Grill, an internal startup; fast-casual premium brand concept spanning 15 locations across 3 Jack in the Box markets.+ Managed Beverage Category and partnered with Coca-Cola to test & develop Coca-Cola Freestyle initiative for food service channel including marketing communication, operational excellence, beverage station re-image, and achieving financial objectives -
Marketing ManagerJack In The Box 2005 - 2006San Diego, California, UsBrand management and product development for Jack in the Box internal “startup” to test Fast Casual concept. Developed non-traditional methods to product development to challenge the status quo methodology and improve speed to market.
Chris Claisse Skills
Chris Claisse Education Details
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Uc IrvineMarketing -
Uc San DiegoVisual Arts/Media Production
Frequently Asked Questions about Chris Claisse
What is Chris Claisse's role at the current company?
Chris Claisse's current role is Director of Products at The Honest Kitchen | Senior Product Innovation, Category & Brand Development Leader.
What is Chris Claisse's email address?
Chris Claisse's email address is cc****@****hen.com
What is Chris Claisse's direct phone number?
Chris Claisse's direct phone number is +161988*****
What schools did Chris Claisse attend?
Chris Claisse attended Uc Irvine, Uc San Diego.
What are some of Chris Claisse's interests?
Chris Claisse has interest in Football, Collecting Antiques, Exercise, Home Improvement, Reading, Gourmet Cooking, Sports, Watching Basketball, The Arts, Golf.
What skills is Chris Claisse known for?
Chris Claisse has skills like Cross Functional Team Leadership, Marketing Strategy, Competitive Analysis, Strategy, Marketing, Product Management, Product Development, Product Marketing, Leadership, Management, Strategic Planning, Brand Management.
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