Chris Classen Email & Phone Number

Los Angeles, CA, US

Culver City, CA, US

• Defined and created the new XPRIZE brand, including logo, colors, sound, tone of voice.
• Lead strategy, creative, and execution of global brand campaigns and experiences, including B2C and B2B activations, summits, awards, digital & out of home marketing, and branded travel experiences.
• Established partnerships with cities, consumer brands, and cultural institutions to create brand moments. (Miami Beach, Twitter, United Nations, Smithsonian).
• Launched digital presence including podcast (Apple top 100), email, social, video, NFT minting, web, and custom content.
• Integrated marketing leadership across multiple sub-brands to convey a consistent, unifying message.
• Agile management of multiple simultaneous global projects.

Culver City, CA, US

• Built an internal Experience team to create engaging and unique brand experiences.
• Lead internal and external experiential marketing teams, ensure that both represent the highest level of the XPRIZE brand ethos.
• Produced a global portfolio of consumer events, B2B summits, campaign launches, award ceremonies, and branded travel for UHNWI.
• Collaborated with the CEO, C-suite, and the Board of Directors on comprehensive long-term planning that supports sustainable growth of the organization.
• Created cross-departmental engagement opportunities and built internal relationships to reinforce cohesive and brand-centric experiences.

Mountain View, CA, US

• Worked across multiple departments to bring Google initiatives, products, and brand to life.
• Planned and executed strategic experiential activations, including Coachella Backstage, YouTube Creators Summit, Google News Initiative Launch, and the 20 Years of Search anniversary event.
• Worked closely with senior executives and production to accomplish goals.
• Budget and vendor management to ensure effective spending, reporting, and accountability.
• Proven ability to recruit, retain, and manage high functioning talent.

West Hollywood, California, US

• Transformed signature fundraiser into the largest music festival in LA with over 60K attendees and $50M+ in regional economic impact.
• Launched first ever marketing campaign, including web, social, and video content, generating 2.3B earned media impressions in 90 days.
• Expanded brand partnerships by over 300% through strategic relationships and experiential development.
• Increase sponsorships by 34% through critical relationships.
• Produced brand partnerships with The Getty Center, MOCA, LA Dodgers, and LA Sparks.
• Recruited a diverse and equitable Board of Directors and vendor ecosystem.

• Developed and managed a 3-year national experiential campaign for W Hotels, featuring Grammy nominated spokeswoman, Jennifer Hudson, which included performances, music video, content, and charity events.
• Produced influencer brand experiences for Kiehl’s, Bloomingdales, The Sofitel, and GQ, such as dinners, fashion incubators, panel discussions, book signings, and launch events.
• Responsible for contract negotiations, budget management, and campaign logistics.
• Created all digital assets for client campaigns and company marketing.

Novedrate, Lombardy, IT

Milan, Milan, IT

Milano, MI, IT

Noviglio, Milano, IT

Master Of Architecture - March, Architecture

Bachelor Of Fine Art, Graphic Design