As the General Manager of Reviewed, the consumer product reviews division under USA TODAY, I hold a key role in driving strategy and overseeing day-to-day operations. My track record includes significant achievements and responsibilities:- Led a team of employees in our 25,000 sq. ft. test lab in Cambridge, MA, as well as remote employees nationwide, fostering growth from 25 to over 110 employees.- Demonstrate expertise in P&L management, forecasting, budgeting, and ensuring financial success.- Successfully transitioned the business from traditional display advertising to a laser focus on affiliate marketing/e-commerce and licensing, resulting in growth of over 300% within five years, leveraging existing data, resources, and audience growth as key drivers.- Developed and cultivated strategic partnerships with major brands across many categories, contributing to the overall success of the division.- Crafted a robust business development strategy comprised of awards licensing programs and content partnerships.- Spearheaded audience development efforts, including Search Strategy, PPC, Social, and Media Buying, driving enhanced visibility and engagement.Reviewed, as USA TODAY's consumer product review division, is an industry leader in delivering 100% objective, scientifically-based product reviews that consumers can trust. Our commitment extends to providing advertisers with a highly receptive audience of informed consumers poised for purchase. Presently, our portfolio includes content covering home appliances, home electronics, lifestyle, and shopping advice.

Started a consulting business to help empower numerous organizations to achieve measurable success in generating high-quality leads within the B2C and B2B domains.

As a key member of the executive team at Axzo Press, a leading training center solutions company headquartered in Rochester, NY, I held a pivotal role driving the organization's success. Here are the highlights of my executive experience:- Contributed to the growth and success of Axzo Press, an organization with annual revenue of $8 million. Axzo Press catered to a diverse client base, including individuals, SMBs, colleges and universities, commercial training centers, and Fortune 500 companies, delivering top-notch instructor-led training (ILT) courseware, e-learning solutions, self-study materials, and quick reference cards.- As the executive overseeing online strategy and execution, I played a crucial role in shaping the organization's digital presence. This encompassed inbound marketing initiatives, pioneering new platform and website development, and optimizing internal systems such as CRM, Marketing Automation, and email infrastructure.- Spearheaded the strategy and execution for Crisp360.com, an innovative online training platform designed to provide individuals and small businesses with comprehensive training resources. This encompassed a wide array of offerings, including e-learning modules, white papers, webinars, articles, infographics, tutorials, and other valuable training materials.- Took charge of budgets, forecasts, and sales and marketing strategies for my business units, ensuring financial stability and growth. Additionally, I had the privilege of presenting quarterly reports to the esteemed Axzo Board of Directors, providing crucial insights and updates on our progress.As an executive leader at Axzo Press, I consistently demonstrated my ability to drive strategic initiatives, capitalize on emerging opportunities, and navigate the complexities of the training solutions industry. My executive experience positions me as a seasoned leader capable of delivering remarkable results and contributing to the long-term success of any organization.

Managed a self-contained business unit, I had executive authority over the P&L and day-to-day operations.

Click 6 Media was an internet based direct marketing company specializing in direct-response/affiliate marketing, media planning, and buying

As the co-Founder of Launch Media Online, I led an online media agency that excelled in various domains, including ad sales representation, direct marketing, media buying, and ad-brokering. This role showcased my exemplary executive skills and strategic acumen. Notably, LMO achieved a significant milestone when it merged operations with Digital Agency Group, a prominent digital development and entertainment company, in January 2006. This transformative merger resulted in the formation of a comprehensive and dynamic interactive media company, capable of providing full-service solutions to our clients. This executive achievement exemplifies my ability to navigate complex business landscapes, forge successful partnerships, and create environments that drive substantial growth and industry leadership.

I held a pivotal role in Virtualvegas.com, part of Prizecentral.com, both popular entities within the competitive space of casual games, sweepstakes, and lottery sites. Recognized as one of the Top 100 Media Metrix platforms.In February 2001, Virtualvegas.com and Prizecentral.com were acquired by Vivendi Universal's online game division, Flipside Network. In July 2003, we found a new home within Vendare Group, an online direct marketing and database marketing company. This second acquisition reinforced the value of Virtualvegas.com and Prizecentral.com, further solidifying their position as industry leaders.At VirtualVegas, I navigated complex business landscapes, identified strategic opportunities, and drove successful outcomes.