Chris Cloney Email & Phone Number

Boston, MA, US

Helping businesses discover the value of advanced attribution solutions by identifying opportunities and connecting clients with Provalytics. Specializing in aligning business needs with data-driven insights to enhance ROI through accurate and actionable attribution.

Allston, MA, US

• Boston-based Overdrive Interactive is a full-service online marketing firm that specializes in branding and lead generation services using:
• Led B2B and B2C omni-channel sales initiatives, closing significant enterprise deals, including a major contract with Dell Financial, by identifying and addressing strategic business goals through complex SaaS and.
• Sold mQuantify, a suite of turnkey SAAS solutions for clients looking for Predictive modeling, MTA, and MMM to create optimal media mix.
• Developed outbound lead generation strategies and managed a high-value pipeline to drive new business opportunities.
• Built relationships with key stakeholders, including CMOs and CTOs, to ensure successful delivery of value propositions.

Minneapolis, MN, US

Award-Winning Social Marketing across Meta, TikTok, Snap, and Pinterest. We design, implement, and optimize highly effective social marketing programs for: Higher Ed, Retail, Healthcare, and Finance clients.- Advise CEO on Business Development strategies and assist with networking and introductions

New York Metropolitan Area, US

• BWG is an invite-only network for senior executives across technology, media and telecom. BWG industry professionals participate in a series of roundtable discussions, which are a valuable resource for market.
• Active contributor on a variety of monthly Paid Search, Paid Social, Retail Marketing, and Programmatic round tables

Boston, US

• Anagram is a full-service media agency with an uncommonly human approach to marketing.For some, growth means only performance and results.
• Oversee sales strategy and development, expertly pitching connections planning for omni-channel solutions across Search, Social, and Programmatic channels.
• Adopt an 'Audience First' approach utilizing platforms such as The Trade Desk, DV360, Samsung TV, and Amazon DSP.
• Directed B2B ad tech sales initiatives, increasing the new business pipeline by 25% through targeted industry networking, conference participation, and outreach.
• Successfully built a pipeline with 25 new opportunities in under 6 months, all through outbound lead generation.

Boston, Massachusetts, US

• Catalyst is a search and social media marketing company, delivering sophisticated SEO, PPC, paid social, and eCommerce search (Amazon, Walmart, Target, & more) for the Fortune 1000.
• Recruited to spearhead new business development for intricate multi-channel ventures.
• Expertly pitched omnichannel solutions encompassing SEO, SEM, Paid Social, Retail Media, and Programmatic.
• Successfully marketed Xaxis solutions, highlighting CoPilot, our cutting-edge AI programmatic buying platform.
• Initiated a strategic partnership with Instacart and fostered close collaborations with platform giants such as Amazon, Microsoft Advertising, Google, Yelp, PacVue, and Skai.
• Proactively identified and cultivated new business prospects using refined networking and closing strategies.

New York, NY, US

• ★ Joined Tinuiti, formerly Elite SEM, through their acquisition of OrionCKB. Tinuiti is one of the fastest-growing and largest independent digital agencies.
• Responsible for client acquisition and selling performance-based paid social, SEO, search, and programmatic media solutions, generating $1.6M annually in agency fees.
• Built integrated media partnerships inclusive of Paid and Organic Search, Paid Social and Programmatic
• Book of business generated $840K in net new fees annually.

• OrionCKB is a Social Media specialist firm. We partner with brands and agencies to deliver data driven audience targeting on Facebook, Twitter, Google, YouTube, Bing and other digital channels.
• Established and fortified new client relationships, successfully closing multi-channel deals.
• Resold platforms such as Skai, Smartly.io, and Nanigans.
• Strategically built a business portfolio that yielded $1.6M in annual agency fees using robust outbound prospecting methodologies.
• In 2016, stood out as the top-performing Paid Social Rep, contributing to 65% of all net new business

New York, NY, US

• We are a specialized media buying and optimization company that integrates strategy, technology and execution to help agencies and direct advertisers succeed in exchange-traded media and audience targeting.
• Boast a consistent record of selling intricate digital media solutions in a saturated, competitive landscape.
• Pitched value of 'white label' trading desk and audience focused programmatic solutions for advertisers.
• Promoted both full-service and self-service platforms built upon the Appnexus API.
• Emphasized the benefits of cohesive programmatic media plans spanning multiple channels.
• Solely dedicated to securing new business. In 2013, achieved the largest deal closure with annual fees of $4.5M, alongside four contracts billing over $100K monthly.

US

• MediaMind is a global provider of digital advertising solutions that optimize the use of media, creative, and data for enhanced performance. Our unique platform incorporates display ad serving, search, rich media.
• Sold SAAS subscriptions for MediaMind (later name Sizmek) second largest AdServer that targeted online publishers, creative agencies, media buying agencies, and direct brands
• Resold full service MediaMath and Appnexus programmatic solutions
• Built strategic agency relationships with Universal McCann, Media Contacts, Carat, KSL Media, TMP, Blitz Media, Hill Holiday, TCAA and multiple other independent agencies
• Closed multiple $100K+ deals with direct advertisers such as Calvin Klein, Tiffany, EMC, and Sokolove Law
• Generated $2.25M Annual revenues for 2011.

US

• As the only major third-party ad server completely dedicated to advancing the objectives of interactive agencies and advertisers, Bluestreak understands your marketing success requires creativity, innovation and agility.
• Sold enterprise subscriptions for the pioneering rich media platform, encompassing ad serving, data analytics, and performance tracking solutions tailored for agencies and corporate marketing teams.
• Introduced an avant-garde product that integrated conversion path analytics, attribution reporting, and contribution modeling to enhance media performance.
• Achieved a fourfold increase in new client acquisitions in FY09, projected to yield $1.06M in revenues by the end of FY10.
• Initiated a key strategic partnership with a leading Search (Bid Management) firm.

Waltham, MA, US

• Help Colleges and Universities across the US build and maintain enrollment pipelines with aggressive Search Engine Marketing Strategies.
• Recruited following the Series B funding round to shift sales from a Channel-driven approach to a direct sales model.
• Closed high-volume lead generation contracts with Higher Ed institutions, leveraging advanced PPC and Paid Social Arbitrage strategies.
• Independently crafted a client portfolio generating over $5M annually, with a monthly run rate of $500,000.
• My sales contributions played a pivotal role in the company's acquisition by The Washington Post Company in October '07.
• Achieved an impressive 160% quota attainment.

US

• Responsible for retention and growth of $7 million in annual revenue
• Client list included: General Electric, Electronic Data Systems, Computer Science Corp, Bain Consulting, Bearing Point, Marsh & McClennan Companies, Sun Microsystems, Microsoft Corporation, Cisco Systems, EMC.
• Suggested solutions and innovative ideas to meet client needs.
• Created demand by matching business problems to product and service solutions.
• Exceeded 2005 growth targets by 10X. Top performer in this category.
• Honored with 2005 Sales Achievement Award (“President's Club”)

• Led sales of complex IT outsourcing deals
• Managed book of business to maintain positive relationships and make effective financial or client-related decisions.
• Retained and grew $7 million in revenue, held primary responsibility for four of the division's top 15 enterprise clients. Clients included: Bose Corp, Schneider Electric (Square D), Carrier Corp.
• Closed ten multi-year deals, renewed 11/11 major clients and signed over 1M in new business FY 2004.
• Prepared sales presentations for clients showing success and credibility of products.
• Managed accounts to retain existing relationships and grow share of business.

• eCommerce Specialist. Overlay for all web hosting deals. New England focus.
• Sold the outsourcing of Internet infrastructure services to major enterprise customers including Fidelity, Thompson Financial, Deutsche Bank, Bose Corporation, Boston Stock Exchange, and Starwood Hotels and Resorts.
• Sold new business into UTC, EMC, Harcourt Publishing, Digitas, and through a sales channel relationship with Sapient.
• Awarded President's Club 2000- 2003 based on exceeding sales quota achievement by more than 125%
• Reached out to potential customers via telephone, email, and in-person inquiries.
• Identified, qualified, and closed complex, new virtual web hosting and managed storage opportunities.

• 10th hire for BBNPlanet sales team. Managed existing network of 25 security, and hosting clients.
• Sold managed hosting, security and access services into broad customer base that included: Fidelity, Pepsi Corp, Xerox, State Street Bank, Thomson Learning, Scudder Investments, University of Massachusetts, M.I.T.
• Completed Solution Sales Training. Technical training across wide range of IP-related services
• Reached out to customers frequently to check on satisfaction, inquire about needs and propose new offerings.
• Efficiently resolved sales, service and account issues to maximize customer satisfaction.
• Generated total sales revenues in excess of $3 million per year FY 1997 and FY 1998

US

Negotiated renewal contracts for existing Lotus Notes and Lotus 1-2-3 customers.

New Canaan, CT, US

• Taught English, History, French and coached Soccer, Hockey, and Lacrosse
• Oversaw entire middle school sports program
• Worked with teaching staff to evaluate individual progress and recommend appropriate learning plans.
• Maintained well-controlled classrooms by clearly outlining standards and reinforcing positive behaviors.
• Consulted with parents to build and maintain positive support networks and support continuing education strategies.
• Planned and implemented integrated lessons to meet national standards.

M.A.T., History

Language Immersion Program, French

B.A., History

H.S.

Bachelor Of Arts - Ba