Chris Cloney

Chris Cloney Email and Phone Number

Director, Brand and Agency Sales @ CivicScience
Boston, MA, US
Chris Cloney's Location
Boston, Massachusetts, United States, United States
About Chris Cloney

Overdrive Interactive's landscape is shaped by our commitment to cutting-edge digital media solutions, and as VP of Client Development, my mission aligns with navigating complex SaaS landscapes and securing significant enterprise deals. Our team's success in closing a major contract with Dell Financial stands as a testament to our strategic approach to business goals.Skilled in both B2B and B2C omni-channel sales initiatives, I have honed my expertise in predictive modeling and media mix optimization through mQuantify. My role involves crafting outbound lead strategies and nurturing pivotal relationships that drive new business, a reflection of my dedication to fostering growth and innovation in digital media sales.

Chris Cloney's Current Company Details
CivicScience

Civicscience

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Director, Brand and Agency Sales
Boston, MA, US
Chris Cloney Work Experience Details
  • Civicscience
    Director, Brand And Agency Sales
    Civicscience
    Boston, Ma, Us
  • Provalytics
    Client Solutions Advisor
    Provalytics Oct 2024 - Present
    Helping businesses discover the value of advanced attribution solutions by identifying opportunities and connecting clients with Provalytics. Specializing in aligning business needs with data-driven insights to enhance ROI through accurate and actionable attribution.
  • Overdrive Interactive
    Vp, Client Development
    Overdrive Interactive Oct 2023 - Present
    Allston, Ma, Us
    Boston-based Overdrive Interactive is a full-service online marketing firm that specializes in branding and lead generation services using:• Led B2B and B2C omni-channel sales initiatives, closing significant enterprise deals, including a major contract with Dell Financial, by identifying and addressing strategic business goals through complex SaaS and digital solutions. • Sold mQuantify, a suite of turnkey SAAS solutions for clients looking for Predictive modeling, MTA, and MMM to create optimal media mix. • Developed outbound lead generation strategies and managed a high-value pipeline to drive new business opportunities.• Built relationships with key stakeholders, including CMOs and CTOs, to ensure successful delivery of value propositions.
  • Goodbye Vanilla
    Advisor
    Goodbye Vanilla Sep 2023 - Present
    Minneapolis, Mn, Us
    Award-Winning Social Marketing across Meta, TikTok, Snap, and Pinterest. We design, implement, and optimize highly effective social marketing programs for: Higher Ed, Retail, Healthcare, and Finance clients.- Advise CEO on Business Development strategies and assist with networking and introductions
  • Bwg Strategy Llc
    Advisory Board Member
    Bwg Strategy Llc Feb 2019 - Present
    New York Metropolitan Area, Us
    BWG is an invite-only network for senior executives across technology, media and telecom. BWG industry professionals participate in a series of roundtable discussions, which are a valuable resource for market intelligence, business development, and personal/professional networking.• Active contributor on a variety of monthly Paid Search, Paid Social, Retail Marketing, and Programmatic round tables
  • Anagram Agency
    Vp Head Of Business Development
    Anagram Agency Jan 2023 - Aug 2023
    Boston, Us
    Anagram is a full-service media agency with an uncommonly human approach to marketing.For some, growth means only performance and results. • Oversee sales strategy and development, expertly pitching connections planning for omni-channel solutions across Search, Social, and Programmatic channels.• Adopt an 'Audience First' approach utilizing platforms such as The Trade Desk, DV360, Samsung TV, and Amazon DSP.• Directed B2B ad tech sales initiatives, increasing the new business pipeline by 25% through targeted industry networking, conference participation, and outreach.• Successfully built a pipeline with 25 new opportunities in under 6 months, all through outbound lead generation.
  • Catalyst (Part Of Groupm)
    Director Of Client Development
    Catalyst (Part Of Groupm) Jan 2019 - Jan 2023
    Boston, Massachusetts, Us
    Catalyst is a search and social media marketing company, delivering sophisticated SEO, PPC, paid social, and eCommerce search (Amazon, Walmart, Target, & more) for the Fortune 1000.• Recruited to spearhead new business development for intricate multi-channel ventures.• Expertly pitched omnichannel solutions encompassing SEO, SEM, Paid Social, Retail Media, and Programmatic.• Successfully marketed Xaxis solutions, highlighting CoPilot, our cutting-edge AI programmatic buying platform.• Initiated a strategic partnership with Instacart and fostered close collaborations with platform giants such as Amazon, Microsoft Advertising, Google, Yelp, PacVue, and Skai.• Proactively identified and cultivated new business prospects using refined networking and closing strategies.• Orchestrated complex RFPs, proposals, and pitch teams in business pursuits.• Secured substantial deals with renowned brands like Converse, Astellas, Kaiser Permanente, Caterpillar, and Constellation Brands International (CBI).• Independently built a business portfolio that now yields $1.2M annually in agency fees with consistent growth.• Authored notable articles for Mediapost and TotalRetail on emerging trends in the advertising and e-commerce spaces
  • Tinuiti
    Vice President, Business Development
    Tinuiti Oct 2017 - Jan 2019
    New York, Ny, Us
    ★ Joined Tinuiti, formerly Elite SEM, through their acquisition of OrionCKB. Tinuiti is one of the fastest-growing and largest independent digital agencies. • Responsible for client acquisition and selling performance-based paid social, SEO, search, and programmatic media solutions, generating $1.6M annually in agency fees.• Built integrated media partnerships inclusive of Paid and Organic Search, Paid Social and Programmatic• Book of business generated $840K in net new fees annually.
  • Orionckb (Acquired By Tinuiti)
    Vice President, Partnerships & Business Development
    Orionckb (Acquired By Tinuiti) Jul 2015 - Oct 2017
    OrionCKB is a Social Media specialist firm. We partner with brands and agencies to deliver data driven audience targeting on Facebook, Twitter, Google, YouTube, Bing and other digital channels. • Established and fortified new client relationships, successfully closing multi-channel deals.• Resold platforms such as Skai, Smartly.io, and Nanigans.• Strategically built a business portfolio that yielded $1.6M in annual agency fees using robust outbound prospecting methodologies.• In 2016, stood out as the top-performing Paid Social Rep, contributing to 65% of all net new business
  • Accordant Media
    Vice President, Sales
    Accordant Media Jan 2012 - Jul 2015
    New York, Ny, Us
    We are a specialized media buying and optimization company that integrates strategy, technology and execution to help agencies and direct advertisers succeed in exchange-traded media and audience targeting.• Boast a consistent record of selling intricate digital media solutions in a saturated, competitive landscape.• Pitched value of 'white label' trading desk and audience focused programmatic solutions for advertisers.• Promoted both full-service and self-service platforms built upon the Appnexus API.• Emphasized the benefits of cohesive programmatic media plans spanning multiple channels.• Solely dedicated to securing new business. In 2013, achieved the largest deal closure with annual fees of $4.5M, alongside four contracts billing over $100K monthly.• In 2015, sealed 100% of the company's net new outbound client acquisitions.
  • Mediamind
    Head Of New Business Development, East
    Mediamind Jun 2010 - Jan 2012
    Us
    MediaMind is a global provider of digital advertising solutions that optimize the use of media, creative, and data for enhanced performance. Our unique platform incorporates display ad serving, search, rich media, video, dynamic ads, mobile, and emerging media; providing marketers with a cross-channel view of ad campaigns.• Sold SAAS subscriptions for MediaMind (later name Sizmek) second largest AdServer that targeted online publishers, creative agencies, media buying agencies, and direct brands• Resold full service MediaMath and Appnexus programmatic solutions• Built strategic agency relationships with Universal McCann, Media Contacts, Carat, KSL Media, TMP, Blitz Media, Hill Holiday, TCAA and multiple other independent agencies• Closed multiple $100K+ deals with direct advertisers such as Calvin Klein, Tiffany, EMC, and Sokolove Law• Generated $2.25M Annual revenues for 2011.
  • Bluestreak, A Division Of Aegis Group Plc
    Director, Global Sales
    Bluestreak, A Division Of Aegis Group Plc Jan 2009 - Jun 2010
    Us
    As the only major third-party ad server completely dedicated to advancing the objectives of interactive agencies and advertisers, Bluestreak understands your marketing success requires creativity, innovation and agility.• Sold enterprise subscriptions for the pioneering rich media platform, encompassing ad serving, data analytics, and performance tracking solutions tailored for agencies and corporate marketing teams.• Introduced an avant-garde product that integrated conversion path analytics, attribution reporting, and contribution modeling to enhance media performance.• Achieved a fourfold increase in new client acquisitions in FY09, projected to yield $1.06M in revenues by the end of FY10.• Initiated a key strategic partnership with a leading Search (Bid Management) firm.
  • Courseadvisor Inc., A Subsidiary Of The Washington Post Co.
    Sales Director
    Courseadvisor Inc., A Subsidiary Of The Washington Post Co. Oct 2006 - Dec 2008
    Waltham, Ma, Us
    Help Colleges and Universities across the US build and maintain enrollment pipelines with aggressive Search Engine Marketing Strategies.• Recruited following the Series B funding round to shift sales from a Channel-driven approach to a direct sales model.• Closed high-volume lead generation contracts with Higher Ed institutions, leveraging advanced PPC and Paid Social Arbitrage strategies.• Independently crafted a client portfolio generating over $5M annually, with a monthly run rate of $500,000.• My sales contributions played a pivotal role in the company's acquisition by The Washington Post Company in October '07.• Achieved an impressive 160% quota attainment.
  • Onesource Information Services Inc.(China)
    Strategic Acount Manager
    Onesource Information Services Inc.(China) May 2005 - Oct 2006
    Us
    • Responsible for retention and growth of $7 million in annual revenue • Client list included: General Electric, Electronic Data Systems, Computer Science Corp, Bain Consulting, Bearing Point, Marsh & McClennan Companies, Sun Microsystems, Microsoft Corporation, Cisco Systems, EMC, Automatic Data Processing, and Intel • Suggested solutions and innovative ideas to meet client needs. • Created demand by matching business problems to product and service solutions. • Exceeded 2005 growth targets by 10X. Top performer in this category. • Honored with 2005 Sales Achievement Award (“President's Club”)
  • Computer Sciences Corporation (Csc)
    Global Account Manager
    Computer Sciences Corporation (Csc) May 2003 - May 2005
    • Led sales of complex IT outsourcing deals • Managed book of business to maintain positive relationships and make effective financial or client-related decisions. • Retained and grew $7 million in revenue, held primary responsibility for four of the division's top 15 enterprise clients. Clients included: Bose Corp, Schneider Electric (Square D), Carrier Corp. • Closed ten multi-year deals, renewed 11/11 major clients and signed over 1M in new business FY 2004. • Prepared sales presentations for clients showing success and credibility of products. • Managed accounts to retain existing relationships and grow share of business. • Ranked #1 - percentage of accounts renewed and total number of new deals closed FY2003, FY 2004 • Sales exceeded 117 % of quota in FY 2003.
  • Genuity (Was Gte Internetworking/Bbn)
    Ebusiness Specialist
    Genuity (Was Gte Internetworking/Bbn) 1998 - 2003
    eCommerce Specialist. Overlay for all web hosting deals. New England focus.• Sold the outsourcing of Internet infrastructure services to major enterprise customers including Fidelity, Thompson Financial, Deutsche Bank, Bose Corporation, Boston Stock Exchange, and Starwood Hotels and Resorts Worldwide. • Sold new business into UTC, EMC, Harcourt Publishing, Digitas, and through a sales channel relationship with Sapient. • Awarded President's Club 2000- 2003 based on exceeding sales quota achievement by more than 125% • Reached out to potential customers via telephone, email, and in-person inquiries. • Identified, qualified, and closed complex, new virtual web hosting and managed storage opportunities. • Taught courses in prospecting, qualifying, and closing new business to regional sales teams • Established relationships with key decision-makers within the customer's organization to promote growth and retention.
  • Genuity (Was Gte Internetworking/Bbn)
    Territory Manager
    Genuity (Was Gte Internetworking/Bbn) 1998 - 1999
  • Bolt Beranek And Newman Inc.
    Account Manager
    Bolt Beranek And Newman Inc. 1997 - 1998
    10th hire for BBNPlanet sales team. Managed existing network of 25 security, and hosting clients. • Sold managed hosting, security and access services into broad customer base that included: Fidelity, Pepsi Corp, Xerox, State Street Bank, Thomson Learning, Scudder Investments, University of Massachusetts, M.I.T, Gannett Publishing • Completed Solution Sales Training. Technical training across wide range of IP-related services • Reached out to customers frequently to check on satisfaction, inquire about needs and propose new offerings. • Efficiently resolved sales, service and account issues to maximize customer satisfaction. • Generated total sales revenues in excess of $3 million per year FY 1997 and FY 1998 • Awarded President's Club 1998 based on exceeding sales quota by more than 125% per calendar year
  • Lotus Development Corp
    Contracts Specialist
    Lotus Development Corp Aug 1997 - Oct 1997
    Us
    Negotiated renewal contracts for existing Lotus Notes and Lotus 1-2-3 customers.
  • New Canaan Country School
    Teacher & Coach
    New Canaan Country School Aug 1988 - Aug 1996
    New Canaan, Ct, Us
    • Taught English, History, French and coached Soccer, Hockey, and Lacrosse • Oversaw entire middle school sports program • Worked with teaching staff to evaluate individual progress and recommend appropriate learning plans. • Maintained well-controlled classrooms by clearly outlining standards and reinforcing positive behaviors. • Consulted with parents to build and maintain positive support networks and support continuing education strategies. • Planned and implemented integrated lessons to meet national standards. • Incorporated multiple types of teaching strategies into classroom. • Incorporated exciting and engaging activities to achieve student participation and hands-on learning. • Recruited and interviewed individuals for coaching jobs and other athletic department staff positions. • Kept students on-task with proactive behavior modification and positive reinforcement strategies. • Implemented creative ways to foster curiosity for complex principles through hands-on learning and planned activities.

Chris Cloney Skills

Digital Marketing Online Advertising Lead Generation Digital Media Sem Analytics Strategy Online Marketing Display Advertising Advertising E Commerce Digital Strategy Mobile Devices Business Development Mobile Marketing Advertising Sales Strategic Partnerships Marketing Integrated Marketing Web Analytics Media Buying New Media Interactive Advertising Campaign Management Doubleclick Affiliate Marketing Conversion Optimization Media Planning Entrepreneurship Ad Exchanges Ad Serving Interactive Marketing Behavioral Targeting Comscore Attribution Modeling Real Time Bidding Web Marketing Ppc Ad Networks Rich Media Digital Media Sales Campaign Optimization Google Adwords Performance Attribution Multi Channel Marketing Media Analysis Account Penetration Advertising Exchanges Cpa Market Penetration

Chris Cloney Education Details

  • Fordham University
    Fordham University
    History
  • Middlebury College
    Middlebury College
    French
  • Trinity College-Hartford
    Trinity College-Hartford
    History
  • Deerfield Academy
    Deerfield Academy
    H.S.
  • Trinity College-Hartford
    Trinity College-Hartford
    Bachelor Of Arts - Ba

Frequently Asked Questions about Chris Cloney

What company does Chris Cloney work for?

Chris Cloney works for Civicscience

What is Chris Cloney's role at the current company?

Chris Cloney's current role is Director, Brand and Agency Sales.

What is Chris Cloney's email address?

Chris Cloney's email address is ch****@****tal.com

What is Chris Cloney's direct phone number?

Chris Cloney's direct phone number is +164657*****

What schools did Chris Cloney attend?

Chris Cloney attended Fordham University, Middlebury College, Trinity College-Hartford, Deerfield Academy, Trinity College-Hartford.

What are some of Chris Cloney's interests?

Chris Cloney has interest in Accordant Media, Boston, Mediamind, Trinity College, Aegis Media.

What skills is Chris Cloney known for?

Chris Cloney has skills like Digital Marketing, Online Advertising, Lead Generation, Digital Media, Sem, Analytics, Strategy, Online Marketing, Display Advertising, Advertising, E Commerce, Digital Strategy.

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