Christopher Macdonald Email & Phone Number

Merrimack, Nh, Us

United States

Manchester, New Hampshire

Manchester, Nh

• Manage the company's website and continuously improve its performance. Identify and implement content, graphical, and structural changes that will improve search engine optimization (SEO) results, ease of use, and conversion rates.• Manage and continuously improve the performance of the company's other web properties including the community sites, partner sites, blogs, and support sites.• Manage the company's social media properties including LinkedIn profiles, LinkedIn groups, Twitter, Facebook, Google+, and others. Keep the content up to date and continuously improve the performance of those sites so the number of participants and the level of interaction increases.• Ensure brand consistency across all web and social media properties.• Work with the demand generation and partner marketing teams to implement campaigns in company's marketing automation and content management systems. In particular, develop landing pages that capture the attention of our prospects and have high conversion rates.• Set the creative direction for the company and create graphical designs for advertisements, collateral, web page content, document templates, newsletters, and other assets used in lead generation campaigns.• Work with our content generation teams to produce videos used in our demand generation and customer/partner enablement initiatives.• Set our social media strategy and with our content generation teams to create social media content, such as blog entries and twitter posts. Develop and manage the company's monthly blog and weekly twitter calendars.• Measure and report on the use of the company's web and social media properties using tools such as Google Analytics, Salesforce, and Marketo. Assist in the production of demand generation reports.• Assist efforts to maintain and improve the company's marketing database.

Burlington,Ma

Hired as a Junior Web Designer to enhance all web and print design. After one year, was promoted to Senior Web Designer and took on more responsibilities such as hiring and overseeing junior designers.• Responsible for defining, maintaining, and evolving corporateand product brand standards.• Designed all online and print marketing projects from concept to completion including HTML email campaigns, landing pages, PPC advertisements, webinar PowerPoint presentations, thought leadership documents, magazine ads, brochures, direct mailers, clutter busters and tradeshow booth graphics.• Setup Salesforce.com and HubSpot marketing automation campaigns and integrated with Bridgeline website - smart forms, workflows, smart-lists, landing pages, nurturing emails, A/B Testing, CTA buttons and keyword targeting.

Anywhere

Providing top notch visual design for large and small scale business. My services range from print collateral to web design sites and marketing. Contact me if you looking for anything design related. You can check my website for list of work. But more recent work can be given based on request.

• Facilitated client workshops and training sessions.• Client consultant to structure design needs.• Applied technical expertise through individual client consultations to identify and structure design needs.

Bedford, Ma

• Designed and produced print and online marketing campaigns to promote iRobot brand and products. • Online marketing work consisted of PPC banner advertisements (flash and static), landing pages and HTML email design, creating ecommerce store graphics, working with CMS and uploading to ftp servers.• Print marketing work consisted of kiosk/trade show brochures, kiosk promotional posters, kiosk informational signs, kiosk contest form, and call center banners. • Collaborated with copywriter to create effective copy for promotional e-mails and landing pages.• Production work included cropping, creating clipping paths around products, photo-manipulation, creating different image sizes for e-commerce.• Quality Insurance- making sure that the web site is correct