SkinnyDipped is dynamic chocolate company. Built on entrepreneurial spirt and an amazing product, the company is growing triple digits.Currently I manage our National Account business including, Walmart, Kroger, Amazon, Walgreens, Whole Foods Market and Convenience Store channel. * Walmart, secured five new SKU's in less than one year* Kroger - Tripled the business in one year, added 2 incremental SKU's, created customer specific programs and display vehicles for Kroger* Amazon - doubled the Amazon business in one year. Helped over see the launch of +10 SKU's, managed the transition between cold ship and direct ship business* Walgreens - Secured+5 SKU's in over 8000 stores in less than one year. Helped create a display vehicle for Walgreens while minimizing shippers costs* Whole Foods - doubled the business in existing regions. Worked with divisions to secure contests in SoPac and SW delivering a 10X lift over our standard promotions. Secured two additional SKU's across our regions we have distribution. * C-store - developed a go to market strategy for the C-store Channel. Working with our broker partner to secure distribution

Sales leadership, National accounts, eComm, sales strategy

The leading hyper-local marketing and advertising franchise organization in the country.Money Mailer is a $125M revenue business with EBITDA margins approaching 20%. An integral member of the team that helped transform the company from a capital intense printing business to a hyper-local sales and marketing company.Within four years, EBITDA has tripled.Responsible for developing and maintaining an integrated corporate brand strategy, providing Franchisees successful revenue generating products that are applicable to the small & medium sized business market, and for increasing revenue and content quality by using various marketing programs. Manage teams up to 30 people including the marketing, public relations, marketing analytics, art and customer care. •Orchestrated the development of Money Mailer’s corporate digital assets, transforming Money Mailer from a print only business, to one that includes complementary digital products.The products include an online coupon website, an iOS and Android coupon App, an email marketing product,SEO,SEM and social media presence.•Lead the strategic partnerships initiative with over 10 company partners signed, including a development deal with Google, Inc. to test several small and medium sized business products. •Design sales promotions to help drive category specific sales and focus our franchise system to improve the content quality of their Money Mailer envelope.•Lead corporate research initiatives executing both internal quantitative and qualitative studies. Translating the research studies into selling solutions for the franchise system. Create target category specific selling documents and collateral that our Franchise partners can use in the field•Increased the Art department revenue over 42% to date. Work with our overseas outsource vendor to effectively increase productivity.•Top-graded the talent of the departments by upgrading a third of the personnel with top-notch contributing team members.

Developed sales presentations and supplemental sell-in materials in order to ensure sales consistency and flawless execution.• Created a new item go to market strategy including, P&L analysis, pricing, shelving, promotions and sell-in materials.• Developed strategic sales reports, including market share reports, SKU analysis, and sales volume, to assist in the management of Milton’s core brands and channels. • Led the development of Milton’s core KPI’s measurements and the corresponding sales reports to measure performance. KPI’s focused on merchandising, assortment, pricing and shelving. • Designed standardize selling presentations for field sales execution.

Senomyx is a company that utilizes biotechnology innovations for the discovery and development of novel flavors enhancers. Director, Business Development : Responsible for all new business execution. Worked with the legal department contract development for current and future partners. Identified and evaluated potential collaborators through assessment of complex variables to prioritize market opportunities. Developed points of contact with executive-level management, at target companies, to help increase the potential success of a partnership. • Submitted financial proposals to 12 leading food and beverage companies which one of them led to a multi-million dollar partnership with a leading beverage company. • Identified and made contact with over 40 leading food and beverage companies• Established the first ever Senomyx branding by developing booth presence at the Annual International Food Technologist (IFT) show. Led the creation of booth, literature, video and branding at IFT. Booth led to increased market presence, and over fifty new sales leads.

Managed $120M in sales and $30M trade budget for the ConAgra Foods Albertsons Frozen and Dairy Business. Managed five direct Key Account Managers and built relationships with the Retail Category Managers as well as senior level personnel at Albertsons.• Grew business 6% year over year; increased priority SKU count by +8 points.• Created and executed FY’07 strategic trade plan, reducing trade to sales ratio by 2 points.• Selected to be a member of ConAgra’s Women’s Leadership Committee.

Managed $500M in sales for Banquet Homestyle Bakes, Banquet Dessert Bakes, La Choy and $48M trade budget. • Led the strategic sales re-launch of Banquet Homestyle Bakes and gained over 90 incremental points of distribution.• Created a category management presentation and sell-in materials to support new item launches which contributed to 85% new item acceptance and overall distribution gains of +15% points. • Revised sales trade strategy to align with both competitive pressures and customer strategic role of the category. Trade strategy changes maintained distribution until re-launch of the brand. • Developed and executed an exit strategy of Chef Deep Dish Meals brand leading to a profit savings of $1.5M.

Managed $250M sales objective and $35M trade budget for Central Region’s Grocery and C-store channels. Developed sales and trade strategies for the Central Region’s go to market fiscal plans. • Worked with top five customers in order to develop specific account trade opportunities to help close sales gap and increase business vs last year, volume increased 6.5%.• Developed and executed successful defense strategies to maintain and or gain share in defined top three defense markets. Share was up double digits in all targeted markets.• Created “Be a Twin” and “Be a Timberwolve” customer marketing promotions utilizing properties that were part of existing contracts. Increase share +6 points during promotion timeframe.• Nominated and participated in Menttium, a mentoring organization that pairs high potential females with external mentors to help foster development.

Managed $40M sales objective for the Chicago, Central Illinois and St Louis Convenience Store markets. Responsible for 15 direct account calls and the 3 broker teams.

Developed the Strategic Field Planning Guides for the US Grocery Sales Organization. Orchestrated the new item sell-in reporting and process with national field sales organization. Managed Retail Strategy projects, and on Headquarter project teams• On project team that developed Gatorade 8-pack one of the most successful new item launch in the history of the Gatorade brand.