37 million users later in Desygner; WeBrand.com is redefining the landscape of digital asset management (DAM), design, and marketing communications with its innovative platform that marries efficiency with creativity. This all-in-one solution boasts self-service portals for employees, the public, and partners, enabling seamless access, creation, and management of content across the board. These user-friendly interfaces democratize design and asset management, ensuring that every stakeholder can contribute to and benefit from the platform's robust capabilities.

My team and I are on a mission to help people leaders in businesses large and small to dramatically improve people engagement, productivity and performance. Leveraging people science, data and technology, we empower our clients to find, hire and engage talent to create higher performing teams, and more cohesive culture.I have the privilege of leading an amazing team who are all laser focused on growth.Key responsibilities:- Create the Compono Go-to-Market strategy- Design and implement revenues targets- Design and implement Compono partner growth strategy- Achieve sales quotas and revenue growth across key product lines- Manage sales, marketing, & customers success functions within Growth team- Help develop product roadmaps and customer alignment- Manage revenue operations, CRM, Marketing Automation and data strategy

Compono is a fast growing scale-up stage HR tech SaaS business, leveraging people science, data and technology to help companies understand who they are, so they can hire who they need. In my role as Chief Marketing Officer at Compono (HR technology SaaS provider), I was responsible planning, developing and executing the company's end-to-end growth marketing strategy and initiatives.Working closely with business and sales leaders, I lead a team with responsibilities across Brand, PR, Demand Generation, Product Marketing, Inside Sales and Opportunity Qualification, and Marketing Operations.Key responsibilities include:- Planning and developing the global marketing plan- Brand and category positioning- Marketing segmentation and customer profiling- Sales pipeline analysis and reverse waterfall modelling- Developing and executing integrated demand generation campaigns- Driving Inside Sales outbound programs, opportunity development- Managing agencies, suppliers and the global marketing budget- Building investor and thought-leadership presentations- Sales enablement and opportunity progression initiatives

Working closely with the regional Managing Director and SVP of sales, I designed, developed and deployed integrated marketing programs across the Asia-Pacific region. Leading the marketing and inside sales teams, we focused on deep awareness and understanding of customer pain points, and effective customer engagement across the full buyers journey, to drive sales pipeline development and opportunity progression. Ensuring close alignment between marketing, sales and corporate global teams was key to successfully meeting growth targets for the region time and again.Key responsibilities include:- Design and develop the regional marketing plan- Marketing segmentation and customer profiling- Sales pipeline analysis and reverse waterfall modelling- Working with corporate marketing to design and deploy regional campaigns- Working with regional marketing team to ensure effective localisation strategies- Developing and executing integrated demand generation campaigns- Developing and managing PR campaigns and press engagement- Managing agencies, suppliers and a seven-figure annual budget- Sales enablement and opportunity progression initiativesKey result - four-fold increase in marketing-driven sales pipeline (YoY), with a primary focus on CHROs, Compliance Managers, CFO and CIO personas.

Working closely with the regional Managing Director, regional sales leads and corporate head office teams, I designed, developed and deployed integrated marketing strategies and programs across the Asia-Pacific region. Leading a team of 3 marketing professionals, we championed marketing excellence across the region, with a laser-focus on the utilisation of customer data, insights and marketing automation technologies to better reach and engage customers, driving business growth. Key responsibilities include:- Designing and developing the regional marketing plan- Marketing segmentation and customer profiling- Sales pipeline analysis and reverse waterfall modelling- Working with corporate marketing to design and deploy regional campaigns- Working with regional marketing team to ensure effective localisation strategies- Developing and executing integrated demand generation campaigns- Developing and managing PR campaigns and press engagement- Managing agencies, suppliers and a seven-figure annual budget- Sales enablement and opportunity progression initiatives- Presenting thought-leadership content at industry events

Working closely with the regional Managing Director, regional sales leads and corporate head office teams, I designed, developed and deployed integrated marketing strategies and programs across the Asia-Pacific region for Basware, a B2B SaaS provider of accounting and procurement solutions. Leading marketing and inside sales across the region, I was responsible for driving business growth as well as customer transformation initiatives. Primary target personas included the CFO, CPO and CIO. Key responsibilities include:- Designing and developing the regional marketing plan- Marketing segmentation and customer profiling- Sales pipeline analysis and reverse waterfall modelling- Working with corporate marketing to design and deploy regional campaigns- Working with regional marketing team to ensure effective localisation strategies- Developing and executing integrated demand generation campaigns- Developing and managing PR campaigns and press engagement- Managing agencies, suppliers and the marketing budget- Sales enablement and opportunity progression initiativesKey result - doubled the sales pipeline being generated from marketing campaigns.

Smart Business Plans is one of Australia's leading business planning consultancies, having helping new and experienced business owners across the country and region raise more than $350 million in private investment and bank funding. I co-founded this business on a project-basis, designing the go-to-market strategy, market positioning, product development, website design, business launch and marketing growth plan. Primarily leveraging digital marketing channels, the business has helped more than 2,352 Australian, New Zealand and Asian-based businesses secure growth plan for success.

At CA Technologies, I created and managed marketing programs for the Asia-Pacific & Japan region across seven CA business units, including IT Infrastructure Management, IT Service Management, Application Performance Management, Workload Automation, Security Management, Project and Portfolio Management and Mainframe Management, as well as vertically-aligned and cross-brand marketing programs.Reporting to the VP of Marketing, Asia-Pacific, inside a large matrix-style environment, my core focus was on generating demand for CA solutions, aligning value propositions to core audience problems, with measurable contribution to the sales pipeline. I also work as part of the team that implemented some of the first lead scoring automation processes in Australia, leveraging the emergence of marketing automation tools that allowed for prospect nurturing programs. Key achievements during this period include winning several internal performance-based marketing awards, expanding the CA business in the local market (pipeline contribution to sales team over 30% p.a.), and leading the growth, development and execution of the annual CA Expo event that attracted in excess of 1,000 clients annually.