Christopher Connolly Email & Phone Number

Us

Help lead our marketing team and multi-million dollar advertising campaigns for The Disneyland Resort. Partner with PR, Promotions, Digital, Ad Agency, Synergy and Media buying teams to bring our integrated Disneyland campaigns to life. Helped drive Resort profits via strong leadership, innovation and fostering a more positive, empowering team culture. Also helped lead the first-ever Pixar Fest Celebration and have driven Merchandise and Food spending to new heights via highly innovative social media campaigns.

Burbank, Ca, Us

*Oversee Marketing for DCP and lead brand and character marketing efforts. Collaborate cross-company to ensure the Frozen, Cars, Mickey, Spiderman and other Disney merchandise properties remain strong.*Worked with Chiat Day, OMD media agency, our product development team and retailers to create a well-received, fully-integrated, multimillion-dollar launch campaign for PlayMation smart toys. Launch encompassed TV ads, social media, digital marketing, synergy, CRM, PR, online and short form content.

Glendale, California, Us

*Oversaw $5B retail Disney Princess brand P&L including managing 500+ licensees, building the overall brand identity/design and leading Princess marketing efforts across Disney. Our team negotiated licensing deals and worked with in-house agency to develop relevant character art for all Disney Regions*Rallied my 35 person Princess Licensing/Marketing team and all of Disney against the Frozen movie phenomena. Developed and implemented major marketing sustain initiatives to keep momentum strong. Partnered with product development team to create thousands of new items in record time helping Frozen earn the distinction “2014 Entertainment License of the Year”. Personally conceived and developed both the #1 toy and the #1 children’s book for their respective industries behind Frozen!*Created, developed and successfully launched a Princess brand extension called “Palace Pets” cross-company with no marketing budget! This new IP remains our #1 Disney childrens app globally and along with books, toys and apparel has generated meaningful profits in just a few short years..

Burbank, Ca, Us

Led 40 person Consumer Marketing and Creative Services team responsible for developing consumer positioning, key communications strategies and marketing plans along with corresponding campaign creative materials (e.g. - Radio, Print, Packaging Keyart, TV Spots, Digital Assets, Social Media and Trailers) for key Disney, Pixar, Miramax, ABC and Disney Channel DVD/Blu-ray releases:• Developed world class marketing campaigns for Pixar’s Up, ABC’s Lost, The Proposal, Disney’s Bolt , G-Force, Hannah Montana and Snow White enabling these titles to successfully achieve their budget targets while exceeding industry sales expectations.• Served on the Studio Chairman’s Marketing Council and helped successfully align for first time the Theatrical and Home Entertainment marketing teams. This provided Home Entertainment team ability to work with Theatrical Marketing early in campaign development process to create one optimal Marketing campaign for all release windows.• Championed the new “Combo Pack” (DVD + Blu-ray in 1 Package) globally resulting in dramatically increased 2010 Blu-ray adoption. Also played a vital role in leading the new product development efforts for the Studio All Access and Home Premiere initiatives.• Reduced creative budgetary spend by 15% or nearly $10 Million in 2009 via a more streamlined approvals process combined with more stringent budget management. Also dramatically shortened creative materials’ delivery lead time to market by 4-6 weeks resulting in much improved retail sell-in and merchandising worldwide.

Successfully ran my own promotions agency and served as the Disney Studio’s national promotions agency of record. Assisted our client in developing over 100 major tie-in promotions and helped drive added awareness for Disney’s largest theatrical and home entertainment releases by partnering with CPG companies such as M&M’s/Mars, P&G, Kraft, and ConAgra. Worked closely with Disney and tie-in partners to develop fully integrated marketing “Big Ideas” that could be leveraged with both the consumer and retailers. Also provided marketing consulting for Tyson, State Farm and Chuck/Cheese.

Pawtucket, Ri, Us

Oversaw the Action Figure and Vehicle categories at various stages in my Hasbro career. Led the overall category strategy, product development, product management, advertising, licensing and P&L responsibilities for the Transformers, Batman, Jurassic Park, Tonka and Nerf franchises. Possess a very strong understanding of entertainment licensing given extensive experience working as both a licensor as well as licensee with the leading entertainment Studios and Motorsports companies.