• Lead art direction for the brand, overseeing all creative visuals for social, web, and ads.• Directed local and studio-based campaign shoots, managing logistics, talent selection, and content approval to deliver on-brand, impactful visuals.• Designed conversion-focused e-commerce pages and cohesive graphic assets for digital, print, and packaging.• Played a key role in securing AromaTech’s placement on Oprah’s Favorite Things, featuring the Ambience Diffuser and Fresh Cotton & Bergamot.• Executed multi-channel marketing campaigns, enhancing product visibility and driving measurable growth.• Oversaw social media strategy and digital storefront visuals to ensure consistent, premium branding across platforms.• Streamlined asset management, providing teams with access to up-to-date creative resources.• Collaborated cross-functionally to align product strategy with business goals.• Contributed to creative fragrance naming, balancing innovation with customer appeal

•Professional Photography, Graphic Design and Creative Copy service. •Worked with numerous clients over the years and an expert in the field while delivering luxury results.•Collaborated with clients such as Saje Wellness, lululemon athletica.•Branded companies such as Bombay Brow Bar and Einstein Design.

• Spearheaded the establishment of sustainable systems for client on-boarding, business operations, and inbound/outbound communications, enabling the boutique social media marketing agency to better serve its high-end Vancouver clients, including Savio Group, Kissa Tanto, Autostrada Group, and OPUS.• Individually managed a total of twelve client accounts, taking charge of all aspects of engagement,posting, content creation, marketing strategy, and scheduling, resulting in improved customer satisfaction and retention.• Developed comprehensive brand standards guidelines and pitch deck for the agency, facilitating effective communication of brand identity and positioning to clients.• Created photo and video content for accounts, leveraging expertise in lifestyle and productphotography, videography, and video editing to produce engaging visual stories that resonated with target audiences.• Built and executed posting schedule guidelines, enabling the agency to consistently meet client expectations and attract and grow their audience.

• Led and managed a team of up to 20 creatives, administrators, and marketing specialists,resulting in successful studio operations and growth.• Mentored and promoted team members into leadership positions, resulting in an increasein team efficiency and performance.• Worked closely with ownership during the pandemic to reduce unnecessary costs andincrease the studio's viability, while simultaneously taking on the full artistic workload of thestudio in 2020, resulting in a 400% revenue increase from 2019 to 2022.• Oversaw and managed all aspects of the editing process for photography and videography,leading to numerous publications.• Accountable for over $400,000 in sales during each year of the pandemic through effectiveteam management and client relationship building.• Strategically built a channel for ethical out-sourced editing, saving hundreds of in-houseman hours.• Lead photographer for highest budget events contracts, ensuring high-quality deliverablesfor clients.• Built a catalog of back-end training documents and videos for editors, photographers, andin-house admin, increasing team efficiency and scalability.• My work was featured in Rocky Mountain Bride and Junebug Weddings, two of the mostexclusive publications in the industry, increasing brand awareness and exposure.

• Spearheaded the complete branding package for Orbis Mesh Technologies, an ambitiousstart-up, resulting in an astounding 1000% growth in website traffic and a significant boostin lead generation.• Conceptualized and designed an SEO-optimized website, resulting in increased onlinevisibility, engagement, and customer acquisition.• Streamlined marketing roles and maximized communication materials, resulting in aconsiderable reduction in marketing costs while maintaining marketing efficiency.• Secured high-profile features in leading publications and podcasts, expanding brandawareness and credibility.• Initiated the launch of a YouTube channel and created all content in-house, increasingbrand exposure and engagement with the target audience.

• Integral in the company rebrand, transitioning AspenClean from a local cleaning companyto national leader in cleaning products• Created all outbound graphic/media communication corporate communications, resultingin media features on CTV and influencer blogs• Executed social media strategy which increased targeted interactions by 300%• Led team of marketing specialists• Managed Google Analytics

• Revamped corporate communications and design to better reflect the brand identity andvalues, resulting in increased customer engagement and loyalty.• Led numerous photo-shoots and community engagement events, generating high-qualityvisual content and building a strong online community.• Increased social media interactions by 1000% percent through strategic use of targetedadvertising and curated content, turning the company's Instagram account into a luxuryproduct showcase.• Designed packaging for current and future products, ensuring brand consistency and astrong visual appeal to potential customers.• Created engaging copy and blog content, resulting in increased customer retention andsales.• Developed and maintained relationships with corporate partners, ensuring consistent andeffective communication.

•Exceeded in cross functional team coordination and communication to effectively help customers software and hardware issues.•Gained an intensive knowledge of Apple hardware and software and can troubleshoot all Apple devices.

• Rebranded digital outlets of the business, such as their Facebook and Website.• Directed, and shot brand photography• Created collateral and graphics

•I was responsible for the growth of Calgary and Adelaide’s retail stores social media, increasing both Facebook pages followers by over 100% in both stores with strategic posts that included professional photography, product showcases and event Advertisement.•Executed the weekly product emails; including photography and write-ups.•Managed the stores product responsibilities as a Key Leader in Adelaide, SA.•Created digital brand guidelines for store level social media with approval from West Australia’s regional leadership team.•Coached, developed and trained new hires.