Chris Cook Email & Phone Number

Lubbock, TX, US

My approach to public relations consultation involves crafting compelling messaging, including storytelling, utilizing digital marketing channels effectively, and implementing targeted campaigns to attract and retain customers. I work closely with your team to align marketing and public relations efforts with business objectives, ultimately driving.

Lubbock, TX, US

• Oversee marketing and recruiting efforts for the college; manage a talented team of professionals who identify and bring in top students from around the state and beyond
• Serve on the public relations faculty as an assistant professor of practice, a role I began in September 2023
• Areas of teaching focus include Foundation of Mass Communication, Public Relations Writing, Crisis Communication and International Public Relations

Abilene, TX, US

• Alongside a talented team of marketing professionals, we coordinated the branding efforts for First Financial Bank and its 80 branches across the state.
• Utilize a mix of traditional, digital and grassroots applications to promote First Financial's products and overall banking solutions to a vastly diverse audience.

79409, TX, US

• Primary spokesperson for the university, including representation of the president’s and provost’s offices
• Work closely with Texas Tech Public Media, local PBS and NPR affiliate
• Coordinate and lead training opportunities for university community on interviews, social media, and offer consultation in each area and marketing
• Successful record of leadership and relationship building by first establishing collaborative departmental environment, then effectively building relationships across campus, further enhancing marketing and publicity.
• Coordinated redesign of office structure to reflect a service-oriented environment by reaching out to the university community and offering services typically acquired externally; move assisted colleges/departments.
• Maintained news service and brought in line with current technologies by incorporating more social media and video into media plan

79409, TX, US

• Coordinated media relations efforts for 17 NCAA-sponsored intercollegiate sport programs, overseeing a staff of five media relations professionals and supporting student staff
• Served as department spokesperson and the primary media contact for the nationally recognized football program
• Developed concept for nationally recognized Heisman Trophy campaign for Graham Harrell and Michael Crabtree – www.passorcatch2008.com; featured on all ESPN platforms and dozens of national outlets throughout the 2008.
• Advised administrative staff and coaches on latest news affecting national intercollegiate athletics landscapes
• Nurtured relationships with key donors and constituents; stakeholders felt more included within organization
• Established productive and positive working relationships with coaching staffs, which resulted in enhanced trust in SID office and consistent two-way communication

Saint Louis, MO, US

• Served as media contact for baseball, tennis, cross country, golf, women’s basketball, women’s soccer, rifle and softball programs
• Designed and wrote media guides for each sport
• Successfully obtained coverage for these sports in a competitive and nation’s then-No. 17 media market
• Assisted in the implementation of the athletic department’s first web site

Master Of Arts (M.A.), Mass Communication/Media Studies

Bachelor'S Degree, Journalism