My approach to public relations consultation involves crafting compelling messaging, including storytelling, utilizing digital marketing channels effectively, and implementing targeted campaigns to attract and retain customers. I work closely with your team to align marketing and public relations efforts with business objectives, ultimately driving measurable results and fostering business growth. Additionally, we will utilize traditional media avenues when appropriate, tapping into my more than three decades of relationships with media outlets, reporters and editors across the country.

• Oversee marketing and recruiting efforts for the college; manage a talented team of professionals who identify and bring in top students from around the state and beyond• Serve on the public relations faculty as an assistant professor of practice, a role I began in September 2023• Areas of teaching focus include Foundation of Mass Communication, Public Relations Writing, Crisis Communication and International Public Relations

• Alongside a talented team of marketing professionals, we coordinated the branding efforts for First Financial Bank and its 80 branches across the state.• Utilize a mix of traditional, digital and grassroots applications to promote First Financial's products and overall banking solutions to a vastly diverse audience.

• Primary spokesperson for the university, including representation of the president’s and provost’s offices• Work closely with Texas Tech Public Media, local PBS and NPR affiliate• Coordinate and lead training opportunities for university community on interviews, social media, and offer consultation in each area and marketing• Successful record of leadership and relationship building by first establishing collaborative departmental environment, then effectively building relationships across campus, further enhancing marketing and publicity efforts• Coordinated redesign of office structure to reflect a service-oriented environment by reaching out to the university community and offering services typically acquired externally; move assisted colleges/departments with cost-efficient options• Maintained news service and brought in line with current technologies by incorporating more social media and video into media plan• Established the university’s first internal communications position and responsibilities• Regularly conduct interview skills training presentations to departments across campus• Offer counsel and support to communications personnel across campus, ensuring the university mission and brand are followed and protected• Collaborate successfully with Texas Tech University System and Texas Tech University Health Sciences Center directors of communication on comprehensive issues impacting each campus/area• Make available on-the-job experience for students in areas of news writing, social media and graphics design• Coordinate communication strategies and plans for university president, provost and other administration• For administration and deans, conduct environmental scan and produce daily news summary of higher education stories that relate to Texas Tech University and the higher education landscape• Instructor in the College of Media and Communication (Fall 2011-present)

• Coordinated media relations efforts for 17 NCAA-sponsored intercollegiate sport programs, overseeing a staff of five media relations professionals and supporting student staff• Served as department spokesperson and the primary media contact for the nationally recognized football program• Developed concept for nationally recognized Heisman Trophy campaign for Graham Harrell and Michael Crabtree – www.passorcatch2008.com; featured on all ESPN platforms and dozens of national outlets throughout the 2008 season• Served as department spokesperson and the primary media contact for the nationally recognized football program• Advised administrative staff and coaches on latest news affecting national intercollegiate athletics landscapes• Nurtured relationships with key donors and constituents; stakeholders felt more included within organization• Established productive and positive working relationships with coaching staffs, which resulted in enhanced trust in SID office and consistent two-way communication• Developed and provided media training for student-athletes• Contracted and sourced with vendors on cost-effective means for printing• Resourceful management of budget as annual funds slightly increased, while yearly costs rapidly ascended; office was able to maintain pace with changing technological landscape through creative budgeting

• Served as media contact for baseball, tennis, cross country, golf, women’s basketball, women’s soccer, rifle and softball programs• Designed and wrote media guides for each sport• Successfully obtained coverage for these sports in a competitive and nation’s then-No. 17 media market• Assisted in the implementation of the athletic department’s first web site