Christopher C. Email & Phone Number

New York, United States

Irvine, California, Us

At Acorns Inc, I led the affiliate and programmatic marketing channels to drive efficiency, profitability, and customer value. By implementing data-driven strategies and innovative approaches, I successfully enhanced customer lifetime value (LTV) while achieving cost-of-acquisition (CAC) targets. Through strategic partner management and creative testing, I optimized performance and aligned marketing initiatives with company objectives. My focus on measurable outcomes and continuous improvement ensured sustainable channel growth and increased contribution to Acorns' mission of financial wellness.

New York, Ny, Us

Brooklyn, New York, Us

New York, Ny, Us

Drive strategy and execution of marketing solutions for B2B partnerships, ranging from white label to co-branded experiences. Partner with cross functional teams in creative, product, technology, and business strategy, and operations functions to design and bring to life robust end-to-end experiences for our clients’ customers, leveraging marketing channels including branded content, digital product experience, email, and text.• Collaborates with creative studio to produce partnership assets with a brand-forward mindset• Oversee solutions delivery to stakeholders internally and externally, project managing and tracking all deliverables• Work strategically with marketing and partnership teams to optimize workflow and delivery models• Build long-term relationships with Marketing, Client Relations, and CX leaders at partner organizations to ensure clear communications and retention of valuable partnerships

Melville, Ny, Us

Created data driven, full funnel ecommerce marketing strategies for Canon USA’s direct-to-customer shopping site.• Guided team of four to drive efficiency and success across multi-channel presence, including paid search, affiliate, display, paid social, and email. Achieved 50% increase in ROAS.• Forecasted realistic revenue goals based on provided budgets and allocated across marketing channels based on performance and ROAS justify all spend in a highly scrutinized environment of cost-cutting. • Led digital transformation project initiatives that improved analytical insights and customer experience through the creation of more robust reporting using Tableau, Google Analytics, and internal business intelligence to enhance the customer experience and increase conversions. Lowered overall abandonment by 1-2%.

New York, New York, Us

Collaborated with group directors and activation teams to create strategic marketing plans aligned with client goals and budgets.• Applied advanced analytics to measure awareness campaigns against gaining new and retaining current customers. Explored new media channels and innovative approaches in TV, print, radio, podcast, sporting events and sports arena content delivery, cinema, celebrity influencers. • Activated graffiti art campaign for Tencent-owned video game company Clash Royale, evaluated urban options (San Fran, LA, and Brooklyn) and worked with artists to coordinate difficult but successful campaign. • Clients included Alarm.com, Kipling, FanDuel, CustomInk, Tencent, Supercell

New York, New York, Us

• Built and grew affiliate marketing practice within agency, achieving over 100% growth for client CPA and lead generation campaigns which included strategy, revenue forecasts, analytics, and partner negotiations.• Grew internal team, including lead generation and data analyst headcount, vetting and interviewing candidates.• Clients: Edible Arrangements, Kipling, Vonage, Lindt

New York, New York, Us

New York, Ny, Us

Led international team of affiliate marketers to create and activate affiliate marketing campaigns for flagship sites CheapOair.com and OneTravel.com. • Managed time zone and cultural differences in overseeing offshore team in India.• Conducted audit to reduce fraud across multiple networks, increase efficiencies, and reduce affiliate overlap.

Philadelphia, Pa, Us

Joined company with start-up mindset to grow big brand affiliate marketing channels through strong data analysis, creating budget efficiencies, and partner negotiations.• Achieved client goals of driving customer acquisition, increasing channel revenue, and presenting emerging trends.• Clients: Timberland, ToysRUs, Adam & Eve, Rue LaLa

Philadelphia, Pa, Us

Santa Barbara, California, Us

Began career in affiliate marketing and became only lead on top accounts by improving client campaigns through data analysis, identifying new opportunities and providing insightful strategies to align with client needs and industry changes.• Created reporting for key clients to uncover key data and trends to inform and drive strategy.• Clients: Avis/Budget, Wyndham Resorts, Citibank, Beach Camera, Philips, Vitamin World

Master Of Business Administration - Mba, Marketing

B.S., Hotel And Restaurant Management