I’ve always been interested in math, logic, and technology, especially as it could be applied to real-world situations.After completing my undergraduate studies in computer science, economics, and philosophy, I began pursuing a Ph.D. in formal epistemology, a cross-disciplinary academic field. Much of my graduate research focused on designing simple methods to solve complex problems.I took a leave of absence from my graduate program to co-found and lead a technology startup and began taking a closer look at marketing. I thought about ways in which the application of science could improve marketing and make it something that was more understandable, measurable, accountable, and cost-effective. I began experimenting.That’s when I founded Forthea.Since 2006, we’ve been helping clients approach marketing from a quantifiable and verifiable direction.The past decade has seen the convergence of marketing and technology. Each year we become more sophisticated and better understand how we can improve marketing results in ways most other marketers can’t.I get my energy from making a difference for clients, improving their bottom lines, and helping them communicate with consumers like never before.So far, it’s been an incredible journey.Along the way, my team and I have built deep expertise in many areas of interactive marketing, including internet marketing strategy, search engine optimization (SEO), pay-per-click (PPC) marketing, web analytics, usability, conversion improvement, web design and development, and ecommerce.I graduated Magna Cum Laude from Vanderbilt University with a Bachelor of Science in Philosophy, Economics, and Computer Science. I also hold a Master of Arts in Philosophy (Formal Epistemology/Logic) from the University of Texas, where I completed all Ph.D. requirements except the dissertation.To learn more about Forthea and how we might be able to help your company, visit www.forthea.com or give us a call at 713-568-2763.
Listed skills include Web Analytics, Seo, E Commerce, Ppc, and 29 others.
