My work at Coginiti reflects a blend of creativity, analytical prowess, AI product marketing, and the coordination of GTM launch activities for regular product releases to drive product adoption and customer success. I thrive in collaborative, cross-functional environments, working closely with product management, sales, and customer success teams to build compelling content assets and optimize marketing messaging for maximum impact.I handle a diverse set of responsibilities that drive marketing, sales enablement, and revenue operations efficiency. This spans from copywriting for landing pages and email marketing campaigns to coding for SQL-driven integrations between HubSpot and the other operational systems in our marketing tech stack. My efforts in creating and maintaining funnel attribution reporting for internal stakeholders have improved our understanding of marketing performance metrics, enabling more informed strategic decisions. We're a small startup team, so operational efficiency is critical. I created an AI-assisted workflow to streamline the product launch marketing process, resulting in a 50% reduction in time spent on launch content coordination activities.

During a transitional period post-COVID layoff, I built a competitive intelligence dashboard application, leveraging multiple external APIs feeding into a relational data model to enable dynamic Power BI reporting.

Cross-functional marketing to meet demand generation and client revenue targets. Provided strategic input into positioning, content, marketing automation, sales funnel, product offerings, and technology.- Collaborated with cross-functional teams to formulate go-to-market positioning and messaging.- Met regularly with clients to understand voice-of-customer.- Created BI reporting dashboards to analyze marketing & sales funnel metrics.- Wrote and A/B tested high-performing copy for emails and landing pages.- Rolled-out segmented marketing automation campaigns to nurture leads.- Produced sales enablement assets to help increase customer revenue.- Trusted by CEO to ghostwrite his monthly published business strategy article.- Developed custom analytics integration between CRM and marketing automation platforms.- Negotiated six-figure media buy contracts for lead generation.- Key contributor to pricing strategy discussions and implementation.- Authored marquee white paper content on branding, SEM and SEO topics (see samples linked below).

Short stint working in Ireland to help build marketing systems for Irish law firms.

Group Marketing Manager (10/2012 - 12.2014)- Technical Marketing Manager and leading our internal agency marketing team.Technical Marketing Manager (9/2010 - 12/2014)- Analyzing marketing results and reporting directly to CEO- Devising & implementing marketing strategies & promotions to attract more clients to our agency.- Administering internal CRM and marketing automation platform.- Staying current on all developments within paid search advertising.- Writing & promoting industry whitepapers & blog posts.- Overseeing webinar creation and promotion.- Administering email & direct mail follow-up marketing system for prospects.- Copywriting for direct mail, email, website, and trade shows.- Training sales people in use of CRM software.- Managing design and branding work.Paid Search Analyst (12/2008 - 8/2010)- Managing over $300K in monthly AdWords/PPC spend for clients.- Communicating results with clients through regular calls & reporting.- Training new analysts on topics such as keyword research, bid management, and remarketing.

- Developed a SaaS content marketing platform enabling SMBs to create, publish, and distribute SEO-optimized content, significantly increasing web traffic.- Successfully attracted the first 100 recurring customers via strategic partner marketing efforts, leading to the profitable sale of the business.

Lotus Notes Developer Contractor at IBM. Developed & supported internal workflow applications for 1K internal users.

Developed web-based content management applications for government agencies.

- Administered SQL-driven CRM application and integrated it with ecommerce website. - Automated lead-flow for salespeople.- Developed ecommerce shopping cart functionality.- Administered email marketing program.