Christopher Choy Email & Phone Number

Singapore

Singapore

Managing merchant teams across Vietnam & Thailand, covering acquisition, revenue growth, and improving their overall experience across Gojek products and services.Bringing ideas and concepts on product offerings to life across countries, with experiments on new monetization models to drive profitability

Set up data analysis tools to facilitate decision making and insights into the business as a start. Developed tools for external partners to understand their clients in every quantitative aspect, including product listing quality, site traffic and conversion funnel.Moved into a more hands on role of developing key export industries of Malaysia by working with local councils and organisations assisting SMBs in exports.

Led the Pay-per-click advertising team, Shopee’s first monetisation arm, through product roll-out, early adoption and scale.

Malaysia

Managed multiple teams across Business Development at SEA's fastest growing eCommerce platform. Grew segment retail revenues over 30x, centered around brand and trader relationships, campaign management, user acquisition and partnerships. Conceived the first in market co-branded product between an eCommerce platform and brand owner and became the best-selling item in its class.

Malaysia

Joined Lazada at its infancy stage and worked through all departments of the company except for Customer Service and Human Resource. Produced various data models and dashboards for growth tracking, internal and commercial cost optimisation, and forecasting. Pioneered half the commercial team together with the Managing Director, working on merchandising, marketplace expansion, merchant acquisition, and campaigns.

Master Of Finance, Investment Banking

Bachelor Of Business, Finance And Marketing