Chris Dato Email & Phone Number

Laguna Beach, California, United States

-Manage daily relationships with 13 provider partners in the Digital Advertising and Social Media/Reputation Management space-Monitor, evaluate and report on provider performance to client through weekly meetings and monthly/quarterly reports-Supervise digital advertising activities nearly 100 car dealerships with over a quarter million dollars in average monthly media spend-Design, organize, execute, and report on promotional campaign generating over $100,000 in additional monthly media spend

Irvine, California, United States

-Create and develop strategic relationships with alliance partners including Microsoft, Google, and Amazon -Increased alliance-sourced leads by 118% over 21 months -Generated opportunities with 19 net-new clients in 2021 -Facilitated 35+ monthly meetings and touch points with partner teams

Irvine, Ca

-Jointly planned and executed in-person and digital marketing events, email and social media marketing campaigns with technology partners-Drove 52% increase in attendance for in-person marketing events in 2019-Generated 46% increase in post-event engagement

Tustin, Ca

-Oversaw redesign of company website to optimize SEM and on-page SEO, increasing domain authority score to 64 in 6 months-Improved click-through rate of PPC campaign to 3.68%-Improved conversion rate to 6.7% and reduced cost per conversion by more than 13%

Irvine, Ca

-Develop and manage marketing project timelines for 5-10 clients-Increased online customer conversions by 41% in 6 months

Irvine, Ca

-Achieved 17 technical certifications in array of business software and PPC platforms, including Google Analytics, Google Adwords, HubSpot, Shopify, SalesForce, and BigCommerce-Increased email campaign conversions by 60% through customer profiles, workflows, and lead-nurture email campaigns-Recognized for individual contribution to company achieving Diamond Partner status with HubSpot

Greater Los Angeles Area

-Consulting on opportunities for brand expansion for major brands including Dr. Pepper Snapple Group, Krispy Kreme Donuts, Snyder's Lance, Conde Nast, Sonic Drive-in, and Angry Birds-Brand expansion through the development of DTR programs for global CPG brands and entertainment properties

Santa Monica, Ca

-Produce online content that organically highlights and advertises retail partners -Experience developing affiliate marketing strategies-SEO Keyword tracking

Brea, Ca

-Produce and Manage content for company social media across platforms, including Twitter, Instagram, and Facebook-Increased followership on Twitter from under 100 to over 3000 through a combination of physical and digital brand representation

Bachelor Of Science (Bs), Marketing/Marketing Management, General

Activities and Societies: American Marketing Association, American Advertising Federation

Associate'S Degree, Business, Management, Marketing, And Related Support Services, 3.1

Activities and Societies: American Marketing Association, American Advertising Federation