In my current role I scale and promote the capability of Conversation AI in response to altered business approaches following the COVID-19 pandemic, delivering digital-first solutions without sacrificing the personal respondent connection valued by our clients. I provide global pre-sales support on RFPs, RFIs and RFQs by gaining an understanding of client requirements and translating these into workable solutions. Additionally, I identify gaps in current offerings and services, sourcing and converting our clients’ feedback into cogent requirements for our Data Science, Operations and Implementation teams to act upon. My primary objectives are to facilitate growth in sales and ensure that ongoing development remains in full alignment with the needs of our clients.Since starting in the role, I have led the development and launch of two new Conversational AI solutions, providing a hybrid of quantitative and qualitative methodologies to deeply understand the nuances of category usage occasions and decision drivers at the moment of purchase. I have also overseen continuous growth in our AI language library, enabling chatbots and other AI tools to engage intelligently with people in almost any country or language.

Prior to specialising in Conversational AI, I served as Global Innovation Director with a focus on Behavioural Data applications, developing and launching non-survey modules to help revamp the company’s survey-based Brand Guidance Business. This covered multiple functions including AI-driven social media and search analytics, as well as integrating ad exposure and brand performance data to better measure equity, media, and marketing ROI metrics. I undertook capability reviews across these areas to determine the viability of new processes and supported full-lifecycle product development alongside Sales, Data Science and Operations teams. Further to this, I was responsible for allocating R&D budgets with the aim of structuring spending to achieve optimal delivery against business targets.Key achievements of this time included aiding the transformation of the Brand Guidance business into a more agile and data-agnostic offering, informing sustainable growth strategies for our clients through more robust brand performance measurement and forecasting. I also facilitated the creation and adoption of a proprietary AI-driven text analytics solution on internal SaaS systems, which normalised everyday use of AI tools in Kantar and bolstered client trust by optimising data analysis methods.

I formed part of an innovation team tasked with identifying gaps in existing product offerings and setting roadmaps for their resolution. To achieve this, I led on various elements of the business’ overall innovation strategy, working cross-functionally with our Sales, Operations and Data Science teams on commercial evaluations, user requirements scoping and in-market delivery. Further to this, I established key commercial and development priorities to ensure new products were optimised for easy adoption and uptake, regularly performing capability reviews to confirm that all our new processes and products were fully viable and ready for market.Major achievements included launching a comprehensive social media analytics capability as well as a new neuromarketing offer based on the holistic integration of neuroscience with market research expertise. Both initiatives contributed to the business maintaining its position as a data insights leader amidst a highly competitive landscape.

My first role at Kantar saw me spearhead strategic development within the company’s Geographic Information Systems (GIS) team, setting and managing budgets and collaborating with Field Management and Operations teams to oversee and optimise fieldwork processes. I designed Field Manager catchment areas, enhancing efficiency for face-to-face interviewing, and developed complex sampling tools based on population and location data to optimise the required project design. Additionally, I was responsible for regular audits on key accounts and projects in order to ensure fulfilment of all data quality standards.As a GIS Specialist, I played a leading role in overhauling and improving face-to-face fieldwork processes at a time of rapid business growth. This fulfilled the company’s need to increase profit margins through new efficiencies and lower fieldwork costs, all while maintaining maximum data quality.