Chris R. Email & Phone Number

Englewood, Co, Us

Greenwood Village, Co, Us

Sole SME managing all aspects of web analytics for websites supporting 7M+ unique monthly active users, including Google Analytics 4, Google Tag Manager, Google BigQuery, and automating modern reporting tools like Looker Studio and Tableau. Owning the instrumentation, QA, UAT, integration, and improvement processes related to web analytics tagging across all web properties.- Driving analytics strategy, implementation, and continuous improvement across multiple B2B and B2C websites.- Automating reporting dashboards with data sourced from multiple databases and formats.- Utilizing Google BigQuery SQL, Amazon Redshift, Looker, and Tableau to build and drive reporting excellence.- Managing multiple complex multi-terabyte datasets in Google BigQuery and Google Cloud.- Architecting and executing a consistent, well-documented datalayer-based web analytics strategy.- Organizing, improving, and administrating all aspects of Google Analytics 360.- Scoping, building, running, and reporting on A/B tests in Optimizely.- Migrating web properties to Google Analytics 4.- Managing various multi-faceted implementations of Google Tag Manager, utilizing JavaScript and jQuery.- Utilizing SEMRush and Google Search Console to share best SEM/SEO practices to assure organization-wide self-sufficiency and organic growth.- Building regular expressions to modify, parse, and organize complex data sets from multiple sources.- Monitoring analytics properties in real-time to provide cleaner, more accurate insights.- Training and supporting multiple inter-organizational groups, teams, and individuals.- Building on experience and learnings from Empower's Ready To Lead manager training program. - Managing privacy preferences within OneTrust and Google Tag Manager.

Centennial, Colorado, Us

Built advanced Tableau and Excel reports which were used to inform decisions across marketing, paid search, social media, site optimization, and global eCommerce efforts. Used SQL, regular expressions, Tableau custom fields, and complex Excel formulas to transform and organize data. Tested, troubleshot, implemented, audited, and managed complex instances of Google Tag Manager and Google Analytics 360 across multiple web properties, using a combination of built-in features and custom scripts to capture user behavior. Managed leading-edge technical implementation of on-site data layers to capture user, page, and interaction data. Trained members of the digital organization on best practices across Google Analytics, Tag Manager, BigQuery, and Tableau. Gathered additional insights from tools like SimilarWeb and Decibel Insight. Implemented various tags through and managed implementation of Tealium iQ and custom data layer.Consulted across Display Media, Management, Marketing, Paid Search, Sales, SEO, Social, and UX teams in order to standardize implementations throughout the organization. Utilized JIRA and Agile to coordinate and manage data layer development and reporting requests. Led weekly analytics trainings. Monitored and reporting on bot traffic to increase accuracy of analytics data. Forecasted changes in site traffic and server load during promotional periods.

Centennial, Colorado, Us

Built advanced Google Data Studio, Tableau, and Excel/Powerpoint visualization reports which informed decision-makers of performance across Paid Search, eCommerce, and Web Marketing efforts. Used regular expressions and complex formulas to parse and organize data. Tested, troubleshot, implemented, audited, and managed complex implementations of Google Tag Manager and Google Analytics across multiple web properties, using custom JavaScript to capture user behavior. Used cross-domain tracking, goals, custom reports, and real-time reporting. Troubleshot with web inspector and Google Tag Assistant. Reported data from Eloqua. Used jQuery to build custom tags in Google Tag Manager. Worked to build out analytics reporting standards and data layer elements on-site. Consulted with Search Engine Optimization, Paid Search, Display Marketing, and Big Data teams to measure success and progress. Cooperated with managers across sales, marketing, search engine optimization, and pricing disciplines to deliver actionable insights. Used Agile methodology to coordinate analytics and datalayer development.

Irving, Texas, Us

Built automated graphical reports with: auto-updating analysis, visualizations of traffic trends, custom engagement metrics, and conversion funnels. Worked with content, project management, search teams. Consulted and discussed in-depth analysis with clients, offering points of improvement and setting goals.Assisted in coordination of new metrics strategy for redesigned Cat.com, Caterpillar.com, and Parts.Cat.com websites. Completely redesigned metrics reporting structure through automated Excel, PowerPoint, and Tableau reporting. Developed multiple awareness and engagement algorithms to calculate performance of projects and products across multiple industries. Deep-dove data issues and troubleshooting Google Analytics. Reported on Paid Search, New Product Introductions (NPI), Lead Generation, and Awareness campaigns.Managed 250+ Google Analytics profiles across multiple domains and accounts. Implemented event and funnel-based goals, defined user access, created remarketing lists. Managed and implemented Google Tag Manager across multiple websites. Created scheduled custom reports in Google Analytics.

Santa Clara, Ca, Us

Contract employment. Translated web app forms from Excel to HTML. Worked with large amounts of data and complex formulas.

Performed SEO maintenance, HTML and CSS improvements, edited site during Google SEO updates to improve search ranking. Assisted with product sales, entered orders, and addressed client questions. Conducted market research and lead generation. Designed, coded, and implemented SEO for client site LumosCustom.com.

New York, Ny, Us

Contract employment. Performed sales audits to support sales team in the external market. Conducted SEO audits and collaborated with clients to ensure proper marketing focus. Improved search engine rankings and made marketing recommendations. Conducted link building, wrote meta descriptions, made HTML improvements, and worked closely with Google products.

Estero, Fl, Us

Consistently met sales goals selling product upgrades and rental insurance to retail customers. Maintained relationships with insurance companies and dealerships. Managed local branches, resulting in improved sales and efficiency. Trained new employees in compliance with Hertz management and sales standards.