Christopher De La Espada Email & Phone Number

West Orange, NJ, US

• Rolled on clips that were used for on-air B-roll footage.
• Communicate information to the newsroom in a timely fashion.
• Pitched timely stories, events, and segment ideas to executive producers for daily newscasts.
• Collaborated with reporters, photographers, and producers to streamline workflow and meet tight deadlines.
• Conducted thorough research for news stories, ensuring the accuracy and reliability of the information.
• Work closely with assignment editors, reporters, and producers in the development of daily news coverage.

IE

• Crafted engaging narratives and articles on diverse topics, including music, culture, and current events, using SEO best practices to increase visibility and engagement.
• Collaborated closely with editors and clients to ensure content aligned with brand messaging and guidelines.
• Pitched story ideas, produced content, and wrote web articles upon assignment.
• Create and edit videos with celebrity guests and podcast hosts.

• Collaborated with the design team to create social media graphics and videos, ensuring alignment with brand guidelines and stakeholder initiatives.
• Managed day-to-day social media activities by monitoring and responding to comments across all social media platforms in the brand's voice, working with the customer care team as necessary.
• Implement content strategy across social media channels, sourcing and creating digital assets for social-only editorial series and brand marketing campaigns.
• Monitor trends on Instagram and TikTok to stay current with entertainment trends.

• Develop creative pitches and press releases aligned with company messaging for product launches, announcements, and events, resulting in robust media coverage in national and local titles.
• Generate and maintain media lists for national and local publications and manage relationships with journalists, resulting in successful media outreach and coverage.
• Participate in client calls and help create presentations, providing valuable input and insights.

• Capture and create original video and photo content for social media channels.
• Contributed to developing a comprehensive social content calendar that aligned with marketing initiatives and identified opportunities for testing engagement.
• Monitored social media performance using analytics tools and identified practical social insights to optimize performance and drive continuous improvement.
• Utilized analytics tools to monitor social media performance, identifying actionable insights to optimize content performance and drive continuous improvement.

Bloomsburg, PA, US

Taylorsville, Utah, US