Selected for product management role and promoted to Product Lead within 5 months with accountability for market/sales data analysis, comprehensive brand strategy planning, and a $9 million budget. Forge and facilitate key opinion ad boards/focus groups, manage consumer/HCP brand and product websites, and oversee publication plans. Direct promotional material medical/legal reviews and development of material development, market research, public relations, and sales support.> SALES & MARKET SHARE MAXIMIZATION: Pushed Apriso market share growth from 2.1% to 7.2% within 14 months by devising and rolling out sales strategies and tactical plans.> PRODUCT STRATEGIC PLANNING: Spearheaded strategic planning and launch campaign for a branded metocolpramide tablet, ensuring launch readiness for a new sales force within 4 months. Asked to mentor Associate Product Manager.

Led 9 Northeast region Territory Sales Managers promoting gastroenterology, hepatology, and colo-rectal product sales throughout the tri-state area. Recruited, hired, and trained 2 personnel, both of whom have earned President’s Circle of Excellence honors for 2 consecutive years. Helped develop 2 Territory Sales Managers to national and federal account leadership roles.> NATIONAL SALES AWARDS: Drove region to win 3 national sales contests for Apriso, OsmoPrep, and Movi Prep, capturing top percent-unit-growth over baseline and reach/frequency honors. Propelled region from #11/12 at tenure start to #1/12, sustaining performance across product lines:Medication/Honor ... Goal Attainment ... Time Period:Apriso TRx/Market Share ... #1/12 ... 3 quarters of launchPresident’s Circle of Excellence ... 1/12 ... 2008 – 2009 Movi/Osmo Prep ... #2/12 ... 2008 – 2009

Promoted to hire and guide 10 Manhattan South District Sales Representatives through ground-up sales to internal medicine, family practice, and specialty physicians/hospitals. Led monthly field visits, sales call analysis, and quarterly meetings, developed 8 team members into key account, training, and district leadership roles, and partnered with managed care staff to uncover sales opportunities in a 2-state area.> SALES RECRUITING EXCELLENCE: Honored with Regional Recognition Award for recruiting, interviewing, hiring, and training 10 sales staff on-time for a critical Lunesta expansion throughout New York City, Brooklyn, and Queens. Recognized as the only regional manager full staffed for the national launch.> LAUNCH LEADERSHIP: Earned Regional Recognition Award for leading call plan strategy design and rollout for Lunesta launch. Devised hyper-targeting methodology to focus on top 20% of sleep/asthma markets for 90 days. Spearheaded execution to 12 regional managers/120 representatives. Additional sales achievements include: Medication/Honor ... Goal Attainment ... Time Period:Lunesta & Xopenex ... #1 New York ranking ... 3 consecutive yearsLunesta TRx ... #1/90 ... Product LaunchRegional Recognition ... 90% reach/frequency ... Product Launch

Attained #4 annual ranking while managing hospital, managed care, and physician office accounts throughout Brooklyn, NY and leveraging proactive membership professional organizations.> TOP 5% NATIONAL SALES PERFORMANCE: Named to President’s Circle of Excellence 2 years running for producing top 5% sales nationally. Selected Pharmaceutical Sales Specialist of the Year, 2003.> REGIONAL SALES LEADERSHIP: Appointed to the Northeast Regional Advisory Board by Regional Sales Director to promote sales best practices identification, sharing, and adherence.

Promoted IV antibiotic and cardiovascular medications to physicians, hospital-based pharmacies, and healthcare personnel throughout the Yonkers, Mt. Vernon, and Bronx territories in New York.> AWARD-WINNING SALES PRODUCTION: Achieved Top 10% territory ranking/Top 100 national ranking and President’s Club honors for consistently surpassing performance goals for Xenical (177.8%), Coreg (227.7%), and Demadex (237.2%).