Supporting the growth of the marketing team at a young Indie publisher. Building strategy for the business, leading & growing the team and creating plans for the library of titles the publisher is supporting.Successful Product Launches include:* Pathfinder: Wrath of the Righteous* Time Loader* Spirit of the IslandAlso ran full campaigns for announcements for titles like "Aftermath" and updates for other titles in the META Publishing Catalogue.

Handling everything Brand related for the Kingdom IP, Sable & Backbone.

Projects to-date include:* Star Wars Battlefront* Battlefield 1* Mirrors Edge: Catalyst* Star Wars Battlefront II* Battlefield V* Need for Speed: Heat* Burnout Paradise RemasteredWorking at DICE, I am part of the Product Launch team, whose sole focus is to secure a successful and smooth launch for all of the studios titles. Working initially on Star Wars Battlefront, the team achieved a number of successes:* Improved the quality of our player experience across all areas of the game and it's connected services at launch.* Managed the launch of a number of successful public tests, including record breaking Open Betas for both BF1 and Battlefront.* Established a repeatable framework of processes, ensuring future projects can benefit from any lessons learned. As Launch Director, I am a Development Director who is focused on the stability of the launch of DICE titles. My day to day tasks revolve around relationship management, internal communication, cross functional planning and building the overall launch strategy. Our team uses a number of methods to achieve this, including:* Promoting open communication between 17 teams across EA's global infrastructure of services. * Focusing our subject matter experts on potential risks, and encouraging cross functional teams to develop mitigation strategies. * Constant communication with executive management around the trajectory of the launch and current risks that may need attention.

As Head of Social and Community, I built up at team of around 50 people to manage two specific areas of focus. I created processes, improvements and a general org structure that would support two critical customer facing programs:* Answer HQThis is a self-help community that focused on encouraging players to share their workarounds and fixes for common problems. The aim of the community was to reduce contacts into the WWCE call centres and increase the ease at which players could get back into the game. This community attracted millions of users in it's first 12 months and went on to drastically reduce costs. * Social CommunicationEA has a huge presence on social media, such as Facebook, Twitter and others. While our marketing teams ran campaigns through these brand channels, they were a place for our players to communicate with us - and they do. A single post can attract tens of thousands of comments, which were difficult for marketing teams to keep on top of. My team developed strategies and processes that allowed those marketing teams to lead the campaign, while my team responded to all questions that would arise when something was posted. This resulted in a huge swing in positivity towards EA and our individual brands, as players were getting responses directly.

Heading up the EU community team

As the Community Lead at Realtime Worlds, I was responsible for creating, building, budgeting and executing on operations for the All Points Bulletin (APB) community team. * Oversaw the quality of all community facing messaging around APB.* Constructed and implemented the overall community strategy and vision for APB.* Built and managed all Social Media activities and outlets, including: - A YouTube Podcast series, reaching over 2 million viewers - A Facebook product page with over 25,000 followers - A strong Twitter presence for APB* Generated reporting for key stakeholders, across all disciplines, including Marketing, Development and the Executive teams. * Reported directly into the Head of Marketing