Chris Diede Email & Phone Number

Appeared on Shark Tank and serve as the Chief Marketing Officer, Head of Ecommerce and Technology for Chill-N-Reel, a startup outdoor sports brand. Oversee the development, strategy and execution of go-to-market and overall commercial approach of the company. Increased sales 30x through strategic branding, direct to consumer ecommerce development, B2C marketing, digital advertising, social engagement and B2B lead generation. Amassed 250K followers and over 70M organic video views.Manage and facilitate corporate strategy, brand partnerships, demand generation, paid and earned media and all online sales channels. Advise company owner/inventor on all areas of the business.

Consulting, planning, advising, strategizing, and executing services in multiple sectors, for both startups and corporations. From product, marketing, launch, go-to-market business guidance and support to corporate marketing, business development and sales planning and execution.Partnering with people and companies who share common values, and who can benefit from multi-client agency and startup backgrounds in many verticals and experience from the trenches.>> Go-to-market planning and execution >> Product strategy/development>> Discovery expert for ecommerce (TikTok, Google, Meta, Facebook, Instagram, YouTube, Snap)>> Ecommerce startup, go-to-market and scaling (Shopify)>> Business development and sales>> Advertising and digital media planning>> Cloud Software (SaaS) design and development>> Brand partnership development>> Demand generation strategy and execution>> Marketing, branding, messaging strategist>> Web analytics and digital marketing analysis>> Ad agency review and advisement

Bellevue, Washington, Us

Co-founder of an AI-powered digital health and data analytics company focussed on quality transparency. Carried a variety of operational and strategic efforts, including: go-to-market planning and tactics, product strategy, directing UI/X development, partner management and relations, demand and lead generation, user acquisition, PR, CRM, business development and enterprise sales, fundraising tactics, among many other activities typical of a startup founder.MPIRICA invented metrics and created a cloud-based health tech analytics platform and API for healthcare payers and patients to easily identify surgeons and hospitals throughout the US with the best (and worst) outcomes for specific procedures. For self-insured employers and payers, this knowledge leads to significantly reducing risk and cost with value-based care.MPIRICA's intellectual property, machine learning, artificial intelligence, and SaaS technology addresses an explosive demand from multiple healthcare segments, from consumers who desire more control in their provider choices, to self-insured employers and payers who are looking for cost-containment solutions for their increasing healthcare benefit burdens.

In 2007, DGWB Advertising & Communications (renamed Amusement Park) acquired my web development and digital marketing agency. DGWB was the largest independent ad agency based in Orange County, CA.The natural fit between our agencies and skill sets of our teams greatly expanded marketing and branding opportunities for our mutual clients, as well as new business acquisitions. I was the lead digital strategist, participating in all new business endeavors and client planning/strategy efforts.As the Head of Digital for a full-service ad agency that was not yet digitally centric, my core objective was to ensure that clients’ branding and marketing strategies were inclusive of the appropriate mix of digital marketing elements in light of the overall objectives and goals. This role came at a crucial point for the agency, in a time when broadcast media was the primary focus of campaigns, but when clients began to slash traditional budgets after the 2008 market crash. As a catalyst for the movement to smart, more efficient, digitally-focused and analytically-based strategies, we helped clients weather a difficult financial storm. In my five years, the agency came to be a "digital-first" minded, omni channel marketing firm. I led many clients to their first social media, search engine marketing (SEM), programmatic advertising, mobile marketing, email marketing, blogs and content marketing efforts. I also was the head planner for strategic website and cloud-based software development and regularly dissected web analytics from various platforms, measuring my team’s performance against the success metrics and established client KPI's.

I founded Argus Interactive, and doubled revenue each year, by establishing effective strategic channel partnerships and creating trusted business development relationships to build a digital marketing and cloud software development firm that offered innovative insight and customized interactive solutions that met specific client business objectives in a rapidly changing digital marketplace.I assembled an amazing, nimble and intelligent team which grew rapidly with trends. In addition to "traditional" web strategy and development, I greatly grew a practice in Search Engine Marketing (SEM), which was a new, leading-edge marketing strategy at the time.Successful sales and client relationships were built with solutions such as: customized digital products and websites, creating/managing complex pay-per-click (PPC) campaigns that generated significant sales, managing Search Engine Optimization (SEO) efforts to increase online visibility, and enabling our clients with intuitive content management systems (CMS) and cloud-based software.In August ’07, I negotiated a successful exit when Argus was acquired by one of our primary ad agency channel partners, DGWB.

Santa Ana, California, Us

I was recruited to help start a web hosting and development company ("Viapointe"), backed by the largest media company in Orange County. We primarily built hosting products and solutions to meet smaller company needs.In my role, I identified and developed revenue-generating product marketing opportunities to serve our client base while concurrently leading a team focused on providing customized web marketing solutions to mid-sized clients. Ultimately, while the parent company took Viapointe in a different direction, I spun out this division into my own agency (Argus Interactive).

Us

At one of the top interactive agencies of the dot-com boom, I lead multiple cross-functional teams through concept, creation, development, deployment, and measurement of large-scale websites and online initiatives. Corporations and brands included Nestle, Broyhill, Lane, Thomasville, Revlon, Nescafe, Tasters Choice, Butterfinger, and more.

Costa Mesa, Ca, Us

Drove Internet initiatives and strategies for this non-profit organization. I created the University's first website and subsequently was responsible for ongoing development, design, management, and maintenance of the organization's general online presence and digital footprint, in addition to overseeing media relations.

B.A., Marketing

Certificate, Applied Sustainability