Cultivated relationship with the Marketing and Sales team to focus on the delivery of strategic and actionable insights across the Mobility and Entertainment portfolio within AT&T aiming for subscriber retention, reduction in churn, and competitive competition research. • Analyze market opportunities and campaign performance driving growth and improving customer engagement and retention, which led to the launch of an exclusive Mobile Rate Plan for Florida.• Managed reporting and analytics for mobility churn & reactive retention marketing operations.• Deliver customer analytics that enable retention marketing efforts on personalization and targeting.• Perform deep-dive statistical analyses on large, complex, multi-dimensional datasets to answer critical questions, such as key drivers, churn behavior, and competitive

Appointed to lead all digital marketing technology designs, customer engagement, operations, and strategies for the International Distribution Marketing group. Brands included NBCUniversal, Telemundo, Universal Pictures, and Dreamworks Kids.• Responsible for all Digital Marketing Products across all NBCUniversal International Distribution Marketing sites and mobile apps that reach over 15k business clients per month, and over 100TB of digital marketing assets.• Manage all lifecycle emails, including drip marketing campaigns and real-time services/transactional emails.• Own the data flow processes to and from the enterprise email system, worked with Data Services to pull additional fields into the data fields. Assured quality before projects go into production.• Product manager for the department by defining and prioritizing product road-map and analytics. Products included a video streaming platform, CRM platform, email service tools, business intelligence reporting tools and a digital asset management system for the distribution of television, home-entertainment, and theatrical content.

Recruited to jump-start a stalled product development process for the company that had released very few products within a 2-year span. • Responsible for the product development and strategy for the company’s SaaS product. Clients included Sony Pictures Television International Distribution, Paramount Television Distribution, Blue Wave Media, Dave and Busters, the University of Utah.• Implemented SEO/SEM and Social Networking best practices to increase Search engine rankings, unique users, and page views. Results included the award for Most Social Brand at MIPCOM 2013 and 131% in increased marketing reach.• Introduced Agile principles to manage the Product and Engineering Backlog of 8 Application and Platform engineers, resulting in optimal workflow efficiencies and just-in-time development.