Ceo And Managing Partner
Current
Sweetens Cove Spirits
Jun 2024 - Present
AeroLeads people directory · profile
Chris Parsons Email & Phone Number
CEO and Managing Partner - Sweetens Cove Spirits
at
Sweetens Cove Spirits
2 work emails found
@mayborngroup.com
4 phones found area 646, 203, and 212
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Sweetens Cove Spirits
Role
CEO and Managing Partner - Sweetens Cove Spirits
Location
New York City Metropolitan Area, United States, United States
Who is Chris Parsons? Overview
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Quick answer
Chris Parsons is listed as CEO and Managing Partner - Sweetens Cove Spirits at Sweetens Cove Spirits, based in New York City Metropolitan Area, United States, United States. AeroLeads shows a work email signal at mayborngroup.com, phone signal with area code 646, 203, 212, and a matched LinkedIn profile for Chris Parsons.
Chris Parsons previously worked as CEO and Managing Partner at Sweetens Cove Spirits and President Americas & Global Head of Marketing and E-commerce at Mayborn Group Limited. Chris Parsons holds Ba, Economics And Business Management from Newcastle University.
Company email context
Email format at Sweetens Cove Spirits
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{first_initial}{last}@mayborngroup.com
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AeroLeads found 2 current-domain work email signals for Chris Parsons. Compare company email patterns before reaching out.
Profile bio
About Chris Parsons
Chris Parsons grows market share and revenue for private equity-owned mid-cap businesses, to multi-billion-dollar publicly-traded global organizations. He is a strategic, operational executive with expertise in global management, digital transformation (social, ecommerce), joint ventures/partnerships, consumer marketing and retail sales. He has built, and successfully led, business operations for world-class brands (Tommee Tippee, National Football League, Ciroc®, Johnnie Walker®, Guinness®); and negotiated strategic partnerships with high visibility brands (Nike, ABInBev, Amazon, Walmart) and global media platforms (BBC, Sky, CCTV, Conde Nast, P. Diddy). LEADS CONSUMER DRIVEN TURNAROUNDS TO ACHIEVE STRONG SHARE GROWTH Chris led a turnaround as president of an underperforming division of the juvenile category-focused / PE-owned Mayborn Group to drive double-digit revenue and EBITDA growth within 18 months of his appointment. This led to a favorable sale of the company. Chris went on to lead Mayborn’s global digital transformation strategy, global marketing and e-commerce as well as taking a leading role in Mayborn's M&A activities. These provided a cornerstone of accelerated growth and led to a further highly successful exit in mid 2023. Previously, as Senior Vice President - International for the National Football League, Chris led a turnaround of the multi-million dollar global business with P&L responsibility and over 40 staff across five regions. Chris expanded the NFL brand globally, driving strong revenue, profitability and fan growth in core markets: UK, China, Mexico, Canada and Japan. GUIDES START-UPS AND TURNAROUNDS TO NET PROFITABILITY Earlier in his career, Chris held senior management positions at world-leading beverage company, Diageo, where he led a start-up business focused on growing a luxury portfolio of brands. Chris built and led his team to achieve a 200% increase in net sales in 2 years. Chris continues to leverage his unique blend of marketing, sales, operations, finance, and organizational leadership to turnaround businesses to sustainable growth and profitability across varied industries.Email: chrisdparsons [at] gmail [dot]com
Listed skills include Digital Marketing, Customer Insight, Brand Management, Marketing, and 8 others.
Current workplace
Chris Parsons's current company
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Sweetens Cove Spirits
8 roles · 31 years
Chris Parsons work experience
A career timeline built from the work history available for this profile.
President Americas & Global Head Of Marketing And E-Commerce
Recruited to lead a turnaround of the underperforming North America division of this private equity-owned consumer products company operating in the juvenile category. Quickly assessed the current business situation, engaged the Board and developed a business plan to return the business to growth– delivering 20% EBITDA growth within the first year.
Sep 2014 - Jul 2023
Svp, International
General management executive oversees multi-million-dollar International business, P&L and global management team. Responsibilities include evaluating the risk/reward of business investment opportunities to expand the NFL brand and business internationally. Key member of senior leadership team addressing corporate strategy, including new product/service.
2013 - 2014
~1 yr
Vp, International
Restructured and refocused the international business to deliver turnaround financial performance delivering consistent double-digit revenue growth over a five-year period. Galvanized broader organization behind international investment including full ownership support for growth-driving initiatives. Accelerated NFL expansion into key markets by forging.
2008 - 2013
~5 yrs
Vp Strategy & Marketing
Led start up business dedicated to growing luxury portfolio of 22 brands resulting in a 200% increase in net sales within 2 years. Shaped luxury brand/portfolio strategy and platforms across international markets as a member of the global Reserve brand leadership team. Successes included launch and development of Bulleit bourbon and Don Julio Tequila.
2007 - 2008
~1 yr
Vp Marketing
Led marketing for Johnnie Walker®, Buchanan’s®, Classic Malts, J&B® and Bushmills® for Diageo’s largest market. Achieved $440MM in net sales value with an advertising and promotion spend of $70MM; Delivered $90MM net sales portfolio growth during tenure. Drove and managed aggressive growth strategies for Formula 1 Sponsorship, Relationship and Digital.
2005 - 2007
~2 yrs
Marketing Roles
Brand marketing leadership responsibility for high profile brands including Guinness®, Red Stripe® and Harp®. Success in driving profits and sales volume growth culminated in an expanded role as key member of the North America Marketing Executive team. Highlights included eliminating inefficient and inconsistent activities from brand plans to deliver 55%.
1999 - 2005
~6 yrs
Global Brand Manager | Territory Business Manager
Bass Plc
Portfolio Strategy | New Brand Launch | Revenue Growth | SalesGlobal Brand Manager – Ales (1997 – 1999)Territory Business Manager – National Sales (1995 – 1996)
1995 - 1999
~4 yrs
2 education records
Chris Parsons education
Ba, Economics And Business Management
Newcastle University
Post Graduate Diplioma, Management Studies
Nottingham Trent University
FAQ
Frequently asked questions about Chris Parsons
Quick answers generated from the profile data available on this page.
What company does Chris Parsons work for?
Chris Parsons works for Sweetens Cove Spirits.
What is Chris Parsons's role at Sweetens Cove Spirits?
Chris Parsons is listed as CEO and Managing Partner - Sweetens Cove Spirits at Sweetens Cove Spirits.
What is Chris Parsons's email address?
AeroLeads has found 2 work email signals at @mayborngroup.com for Chris Parsons at Sweetens Cove Spirits.
What is Chris Parsons's phone number?
AeroLeads has found 4 phone signal(s) with area code 646, 203, 212 for Chris Parsons at Sweetens Cove Spirits.
Where is Chris Parsons based?
Chris Parsons is based in New York City Metropolitan Area, United States, United States while working with Sweetens Cove Spirits.
What companies has Chris Parsons worked for?
Chris Parsons has worked for Sweetens Cove Spirits, Mayborn Group Limited, National Football League, Diageo Plc, and Bass Plc.
How can I contact Chris Parsons?
You can use AeroLeads to view verified contact signals for Chris Parsons at Sweetens Cove Spirits, including work email, phone, and LinkedIn data when available.
What schools did Chris Parsons attend?
Chris Parsons holds Ba, Economics And Business Management from Newcastle University.
What skills is Chris Parsons known for?
Chris Parsons is listed with skills including Digital Marketing, Customer Insight, Brand Management, Marketing, Marketing Strategy, Sponsorship, Consumer Products, and Relationship Marketing.
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