Chris Powers Email & Phone Number

Menlo Park, CA, US

Menlo Park, CA, US

• Worked at scale with 6+ advertising agencies with clients spanning retail, telecommunications, CPG, health and technology to grow their businesses and Meta platform spend by navigating numerous advertising solutions.
• Crafted year-long strategic frameworks, including quarterly tactical testing plans, in partnership with cross-functional teams (Measurement, Creative, Signals, etc.) to accomplish agency-wide priorities, checking in.

London, England, GB

• Client: Kimberly Clark (Cottonelle, Kleenex, Viva and Scott)
• Led media team for Kimberly Clark within the agency, as well as partner agencies, in the strategic planning and management of media
• Managed relationships with PR, Creative, CRM/Website, Shopper Marketing, eComm agencies and Clients to craft integrated campaigns that support creative messaging and drive overall business goals
• Partnered with cross-functional teams to allocate digital investment across programmatic, mobile, tablet and desktop tactics; setting KPIs and measurement plans to drive program priorities
• Leveraged various data sets and in-market research to craft insights and develop real-time optimizations and innovative plans to drive increases in ROI
• Developed specific media tactics, targeting core and point-of-entry consumers across various channels: digital, TV, search, social, print, OOH and radio

Chicago, IL, US

• Manage the strategy, buying and activation of the Tide Media Portfolio across TV, Digital, Mobile and Social
• Oversee annual strategy planning to deliver on client business goals; accounting for product launches, the competitive landscape and budget limitations
• Spearhead strategy and activation of TV and digital sponsorships for large scale partnerships; including the NFL and upcoming 2016 Summer Olympics
• Developed first-to-market TV strategy to surround highest engaging programming with relevant, targeted creative to drive maximum ROS against various audiences
• Concepted and activated “Wash Away Labels” brand affinity video and social campaign, which debuted during Latin Grammys
• Partnered with CNET to launch the CNET Connected Home with P&G as a lead sponsor, including media on CNET.com, local TV and in-home product placements

Chicago, IL, US

• Manage the negotiating, buying and activation of the Tide Media Portfolio, including the launch of over 40 digital campaigns in a 12 week period which exceeded brand performance benchmarks
• Oversee billing and delivery reports for all live and recently concluded campaigns through the use of various software programs; including MediaBank O/X, DoubleClick, Google Analytics, ComScore
• Build presentations and informational documents to pitch clients on new opportunities and campaign launch that align with brand goals and objectives throughout the fiscal year
• Maintain active relationship with print, digital, mobile and social sales community to stay in-tune with marketplace and bring new capabilities to strategy and client teams

Chicago, IL, US

• Developed and presented quarterly integrated media recommendations to clients based on brand initiative objectives and revenue goals
• Oversaw the strategic development of the Pantene and Clairol Live! With Kelly and Michael “Look as Young as You Feel” Contest, a national TV and digital-focused campaign to promote the launch of their Age Defy.
• Analyzed each brand within Clairol’s competitive set using industry news and in-depth budget data to create a category-wide competitive report used by P&G Upper Management for strategic decision-making for upcoming.

Chicago, IL, US

• Effectively orchestrated 15-20 monthly and quarterly programs to ensure the highest quality custom executions across all mediums, including print, digital, and social media advertisements as well as Mixed Marketing.
• Initiated monthly timelines to enforce strict legal and launch deadlines while ensuring client’s expectations were exceeded
• Trained and managed newly hired Project Manager to create uniform quality of excellence
• Fostered positive relationships between numerous parties by establishing clear program guidelines and managing clear expectations
• Devised and analyzed comprehensive view of all major Hair Care competitors’ annual activity, including Media flighting, Engagement Programs, TRP and Dollar Levels, etc.

London, GB

• Assisted various members of marketing/sales teams responsible for promotion of new movie releases to create promotions and marketing materials
• Significant interaction with others from around the UK to coordinate new movie releases
• Created comprehensive catalog of movies, used by approximately 500 film societies in the UK, for marketing purposes
• Periodic delegation of duties to three other interns during periods of peak activity

Bachelor Of Business Administration, Marketing

Education record