Chris Powers's Location
Hermosa Beach, California, United States, United States
Chris Powers's Contact Details
Chris Powers work email
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Chris Powers personal email
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About Chris Powers
Chris Powers is a Global Business Group at Meta at Meta. He possess expertise in advertising, social media, social media marketing, marketing, marketing communications and 52 more skills.
Chris Powers Work Experience Details
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Client Solutions ManagerMeta May 2019 - PresentMenlo Park, Ca, Us -
Strategic Partner ManagerMeta Jul 2017 - May 2019Menlo Park, Ca, Us• Worked at scale with 6+ advertising agencies with clients spanning retail, telecommunications, CPG, health and technology to grow their businesses and Meta platform spend by navigating numerous advertising solutions available across Meta’s family of apps• Crafted year-long strategic frameworks, including quarterly tactical testing plans, in partnership with cross-functional teams (Measurement, Creative, Signals, etc.) to accomplish agency-wide priorities, checking in regularly with C-suite to ensure business goals were met and personal revenue targets were exceeded
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Associate Media Director - StrategyMindshare Jul 2016 - Jul 2017London, England, GbClient: Kimberly Clark (Cottonelle, Kleenex, Viva and Scott)• Led media team for Kimberly Clark within the agency, as well as partner agencies, in the strategic planning and management of media • Managed relationships with PR, Creative, CRM/Website, Shopper Marketing, eComm agencies and Clients to craft integrated campaigns that support creative messaging and drive overall business goals• Partnered with cross-functional teams to allocate digital investment across programmatic, mobile, tablet and desktop tactics; setting KPIs and measurement plans to drive program priorities • Leveraged various data sets and in-market research to craft insights and develop real-time optimizations and innovative plans to drive increases in ROI• Developed specific media tactics, targeting core and point-of-entry consumers across various channels: digital, TV, search, social, print, OOH and radio• Researched and shared emerging technologies with Clients to drive best-in-class programs and processes• Mentored Manager and Associate to achieve personal and team goals -
Integrated Media Strategy/Activation Manager: P&G Fabric Care: Tide, Category GrowthStarcom Mediavest Group Feb 2015 - Jul 2016Chicago, Il, Us• Manage the strategy, buying and activation of the Tide Media Portfolio across TV, Digital, Mobile and Social• Oversee annual strategy planning to deliver on client business goals; accounting for product launches, the competitive landscape and budget limitations• Spearhead strategy and activation of TV and digital sponsorships for large scale partnerships; including the NFL and upcoming 2016 Summer Olympics• Developed first-to-market TV strategy to surround highest engaging programming with relevant, targeted creative to drive maximum ROS against various audiences• Concepted and activated “Wash Away Labels” brand affinity video and social campaign, which debuted during Latin Grammys • Partnered with CNET to launch the CNET Connected Home with P&G as a lead sponsor, including media on CNET.com, local TV and in-home product placements• Manage a team of 3 Associates across Fabric Care account -
Media Activation Associate - P&G Fabric Care: TideStarcom Mediavest Group Oct 2014 - Feb 2015Chicago, Il, Us• Manage the negotiating, buying and activation of the Tide Media Portfolio, including the launch of over 40 digital campaigns in a 12 week period which exceeded brand performance benchmarks• Oversee billing and delivery reports for all live and recently concluded campaigns through the use of various software programs; including MediaBank O/X, DoubleClick, Google Analytics, ComScore• Build presentations and informational documents to pitch clients on new opportunities and campaign launch that align with brand goals and objectives throughout the fiscal year• Maintain active relationship with print, digital, mobile and social sales community to stay in-tune with marketplace and bring new capabilities to strategy and client teams
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Media Strategy Associate - P&G Hair Care: Clairol, P&G Fabric Care: TideStarcom Mediavest Group May 2013 - Oct 2014Chicago, Il, Us• Developed and presented quarterly integrated media recommendations to clients based on brand initiative objectives and revenue goals• Oversaw the strategic development of the Pantene and Clairol Live! With Kelly and Michael “Look as Young as You Feel” Contest, a national TV and digital-focused campaign to promote the launch of their Age Defy products, resulting in a 2% increase in market share• Analyzed each brand within Clairol’s competitive set using industry news and in-depth budget data to create a category-wide competitive report used by P&G Upper Management for strategic decision-making for upcoming FY14/15
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Project Manager - P&G Hair Care: PanteneStarcom Mediavest Group Oct 2010 - May 2013Chicago, Il, Us• Effectively orchestrated 15-20 monthly and quarterly programs to ensure the highest quality custom executions across all mediums, including print, digital, and social media advertisements as well as Mixed Marketing Programs• Initiated monthly timelines to enforce strict legal and launch deadlines while ensuring client’s expectations were exceeded • Trained and managed newly hired Project Manager to create uniform quality of excellence• Fostered positive relationships between numerous parties by establishing clear program guidelines and managing clear expectations• Devised and analyzed comprehensive view of all major Hair Care competitors’ annual activity, including Media flighting, Engagement Programs, TRP and Dollar Levels, etc.
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Marketing InternMomentum Pictures Jun 2009 - Jul 2009London, Gb• Assisted various members of marketing/sales teams responsible for promotion of new movie releases to create promotions and marketing materials• Significant interaction with others from around the UK to coordinate new movie releases • Created comprehensive catalog of movies, used by approximately 500 film societies in the UK, for marketing purposes• Periodic delegation of duties to three other interns during periods of peak activity
Chris Powers Skills
Advertising
Social Media
Social Media Marketing
Marketing
Marketing Communications
Media Planning
Market Research
Coaching
Powerpoint
Management
Sales
Microsoft Excel
Microsoft Word
Market Planning
Outlook
Accounting
Finance
Integrated Marketing
Computers
World History
Exercise Instruction
College Football
Sports Coaching
Education
Leadership Development
Team Leadership
Cooperative
Recruiting
Training
Salesforce.com
Cold Calling
Lead Generation
Relationship Marketing
Sales Presentations
Sales Rep Training
Social Networking
Sales Leadership Training
Leadership
Customer Service
Microsoft Office
Sales Management
Cloud Computing
Microsoft Powerpoint
Java
Javascript
Web Development
Web Services
Amazon Web Services
Mobile Applications
Mobile Technology
Python
Ruby
Ruby On Rails
Object Oriented Design
Software Development
Software Engineering
Software Design
Chris Powers Education Details
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University Of IowaMarketing -
The University Of Iowa Tippie College Of Business
Frequently Asked Questions about Chris Powers
What company does Chris Powers work for?
Chris Powers works for Meta
What is Chris Powers's role at the current company?
Chris Powers's current role is Global Business Group at Meta.
What is Chris Powers's email address?
Chris Powers's email address is ch****@****ook.com
What schools did Chris Powers attend?
Chris Powers attended University Of Iowa, The University Of Iowa Tippie College Of Business.
What skills is Chris Powers known for?
Chris Powers has skills like Advertising, Social Media, Social Media Marketing, Marketing, Marketing Communications, Media Planning, Market Research, Coaching, Powerpoint, Management, Sales, Microsoft Excel.
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