• Managed +$2.5M sales budgets in Pro AV and Consumer USB-based solutions with an annual growth rate of 30% in Pro AV from 2021 to present.• Set up competitive pricing in the respective categories for the US and Canadian markets.• Coordinated and introduced new and custom-made products in different verticals for public and private customers, including global QSR companies and a leading healthcare manufacturer.• Responsible for the inventory levels of Pro AV and Consumer categories and implemented drastic reduction plans for aged inventory.

• Responsible for design, execution, and analytics of the email campaigns.• Updated handouts, catalogs, brochures, banners, and other collaterals used by the Sales teams.• Managed the planification, organization, and execution of participating at key trade shows in the industry.• Coordinated with Graphic Design in the creation of printed and online advertisement materials.

• Managed the client’s marketing activities in the US, Canada, or Latin America, including marketing programs, advertisement, and online presence on our own website.• Established the company branding on all assets, such as business cards, letterheads, flyers, brochures, website, etc.• Executed the company participation in domestic and international trade shows, including space selection, booth and graphics design, and logistics to maximize product exposure at different events.• Created and supported the company’s social media platforms, monthly newsletters, and press releases.• Managed and frequently updated the company website with relevant information about product developments.

• Provided annual forecast to the parent company in Japan for budget purposes.• Supported top management in achieving monthly budgets and increasing sales by 20% vs prior year by recommending inventory purchasing and price management.• Monitored pricing for all the products in the portfolio in order to maintain our competitiveness in the market. • Managed the company marketing and advertising activities for US, Europe and Latin America, including ad and collateral creation using Adobe® Photoshop, and InDesign.• Led the project of revamping and redesigning the company website to a more updated look.• Assisted the Service Dept. with technical questions from customers, installation of software updates and options for main units.• Responsible for winning an “Honorable Mention” Award for one of the best booths (out of 1,400 companies) at the largest broadcast trade show in the world.

• Managed the product inventory of the assigned Sony storage media lines through careful forecast and close communication with the factories successfully maintaining the target levels of 30 days/supply.• Supervised specific marketing communication plans, including design, budget and timeline communicated across different printed and online publications. • Implemented and managed several value added initiatives targeted towards the end user channel, such as barcode labeling, technical support, trainings, FAQs, etc. with the assistance of the Engineering department, manufacturing, and other sales companies around the world.

• Managed a full portfolio of B2B products with more than 100 skus (including product launch, overall marketing message and promotions) increasing market share and brand recognition in the region through strategic marketing programs and pricing, exceeding sales budgets an average of 7% every year.• Maintained a healthy P/L level for a variety of Sony product lines, keeping a minimum profitability margin of 10% annually.• Initiated product market research in Latin America (where such information is not easily available) by keeping a close communication with the Sales team, local resellers and frequent visits to end users in the region resulting in valuable market information data.• Developed several successful marketing communication plans for printed and online campaigns including messaging, design, and scheduling with limited resources.• Created and managed a full portfolio of collateral materials for select Sony products (brochures, product catalogs, POP materials, product samples, etc.) improving relationships with resellers in Latin America.• Initiated a proactive participation of the division in different trade shows throughout Latin America, by providing funds, materials, brochures, product samples, and giveaways, increasing the visibility of the company in the industry.• Assumed the project manager role for the creation, management and replenishment of POP giveaways and banners for 3 other Marketing divisions in the company.• Took the initiative and leadership role on various specific projects for the company, such as the creation of the web site, annual kick-off customer events, and the intranet newspaper.

• Delivered outstanding technical support and assistance to major broadcasting companies in Latin America, resellers, and other Sony affiliates.• Acted as a key leader and liaison for several projects initiated by our headquarter offices in Japan, our regional office in Miami and our local offices in Latin America. • Fulfilled the role of project manager in the on-line automation of the internal procedures for the Engineering department.

• Provided comprehensive technical support for VAIO desktops and other related Sony computer peripherals for the US market. • Worked directly with end - users and provided feedback and proposals to product management on technical and workflow improvements.