Chris Edwards work email
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Chris Edwards personal email
Traveler, wine lover, and hobby collector. Passionate about creating experiences worth talking about.
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General Mills
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Freelance Digital Marketing StrategistChris Edwards Marketing Sep 2015 - Present* Developed & executed digital strategies for clients in the wine, e-commerce, accounting, and healthcare industries.* Achieved 2x growth in email list size over a 60-day period. * Optimized Google Ads PPC campaigns to deliver a 22% conversion rate. * Designed and launched several Squarespace sites.* Managed social & email reporting for 33 national brands.* Owned social media management for Barefoot Wine, achieved 40% follower growth on Instagram in 10 months. -
Growth Marketer - Technology And Emerging SegmentsDatavant Mar 2023 - Sep 2024Phoenix, Arizona, Us -
Digital Marketing StrategistGeneral Mills Jul 2022 - Mar 2023Minneapolis, Minnesota, Us*Responsible for the development & execution of digital strategy for a new product launch.*Designed and launched Shopify store.*Achieved 5x growth in social media following in 60 days.*Doubled email list size through strategic advertising. *Nurtured an engaged fanbase through consistent social posting and interaction.
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Performance Marketing Campaign ManagerQuicken Loans Feb 2020 - Apr 2021Detroit, Mi, Us* Revamped paid search team for Rocket Homes, resulting in profitable RPMDS / ROAS. * Managed a paid search budget of $1M+.* Launched & lead Data Journalism, a team consisting of writers, analysts, data scientists, front end devs, and PR associates. * Achieved tier 1 press coverage using 1st & 3rd party data, creative story telling, and data visualizations.* Published 20+ data driven stories resulting in positive SEO impact, backlinks, and press coverage. * Negotiated contracts with advertising & data partners. * Mentored & trained junior team members. -
Digital Marketing ManagerTrinchero Family Estates / Sutter Home Winery Dec 2018 - Jan 2020St. Helena, Ca, Us* Managed 8 brands with an overall digital marketing budget in excess of $1M, including a $300k Facebook Ads budget. * Drove positive ROI via Google Ads search campaigns. * Built a continuous influencer marketing strategy, resulting in relationships with 50+ influencers and 500k+ impressions.* Managed relationships with 3rd party agency partners and advertising vendors.* Signed and vetted 3 new creative agency partnerships. * Lead a revamp of the company's digital marketing analytics reporting process, saving time & money. -
Digital Marketing AssistantE. & J. Gallo Winery Oct 2015 - Apr 2018Modesto, California, Us• Provide a monthly digital brand scorecard on 20 brands across 3 business units.• Monthly reporting on DTC performance.• Social media management for Barefoot Wine, New Amsterdam Spirits, and other national brands. • Created Content Calendars for multiple national brands. • Curated and wrote weekly content for employee advocacy program. • Provided research and recommendations for retailer e-commerce best practices. -
Digital Marketing InternE. & J. Gallo Winery Jun 2015 - Aug 2015Modesto, California, Us• Researched the mobile app space and provided recommendations to executives. • Educated digital team on the power of leveraging Google Tag Manager.• Created content calendars and wrote social copy for two national brands.• Worked with start-up companies to introduce new digital services to the winery.
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Wine Consultant & Marketing CoordinatorVillage Wine Shop Oct 2014 - Jun 2015• Provided customers with wine recommendations.• Assisted in tasting and purchasing wine for the store.• Community management of social profiles.• Created content for store website and social channels.• Developed and managed email campaigns.
Chris Edwards Skills
Chris Edwards Education Details
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University Of Michigan-DearbornMarketing -
Court Of Master SommeliersWine Steward/Sommelier
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De La Salle Collegiate High School
Frequently Asked Questions about Chris Edwards
What company does Chris Edwards work for?
Chris Edwards works for General Mills
What is Chris Edwards's role at the current company?
Chris Edwards's current role is Growth Marketer.
What is Chris Edwards's email address?
Chris Edwards's email address is cs****@****nes.com
What schools did Chris Edwards attend?
Chris Edwards attended University Of Michigan-Dearborn, Court Of Master Sommeliers, De La Salle Collegiate High School.
What are some of Chris Edwards's interests?
Chris Edwards has interest in Entrepreneurship, Fashion, Innovative Start Ups, Formula 1, Wine, Digital Marketing, Music, Clever Marketing Strategies, Efficient Business Models, Golf.
What skills is Chris Edwards known for?
Chris Edwards has skills like Microsoft Office, Marketing, Social Networking, Time Management, Sales, Customer Service, Social Media, Marketing Strategy, Teamwork, Powerpoint, Facebook, Entrepreneurship.
Who are Chris Edwards's colleagues?
Chris Edwards's colleagues are Manish Thapar, Michael Ulufale, Julio Magno, Jon Lloyd, João Paulo Oliveira Mendes, Wellington Domingues, Aman Rai.
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