- Founded a veteran-owned, family-run digital marketing and web development agency, empowering over 50 small businesses and nonprofits across the U.S. to build strong digital footprints and achieve measurable growth.- Lead a dedicated team of family members, leveraging a blend of personal commitment and professional expertise to deliver tailored digital marketing strategies—including SEO, PPC, website development, and email marketing—that drive significant increases in engagement, traffic, and conversions.- Oversee end-to-end project management with a focus on client satisfaction—from onboarding and requirements gathering to vendor coordination and delivery—ensuring every project aligns with client goals and industry best practices.- Strategic Advisor to clients, providing expert guidance on creating a compelling digital presence, including website design, brand development, and online marketing tactics, to elevate their brand and online visibility.- Optimize vendor partnerships, timelines, and budgets to maximize ROI and customer satisfaction, ensuring efficient project delivery and effective use of resources.- Provide continuous support and optimization for client websites, handling updates, SEO enhancements, and security monitoring to ensure peak performance and ongoing growth.

- Report directly to the Vice President and Chief Marketing Officer of St. Luke's University Health Network, managing project delivery and fostering relationships between stakeholders, development teams, and a talented internal team of UX, design, copy, SEO, and web analysts.- Lead a multi-year Sitecore technology upgrade initiative that transitions website development from hand-coded HTML pages to a more efficient block-building structure, similar to the WordPress Gutenberg block system, while also modernizing the design to greatly enhance the user experience.- Guide the development and redesign of key sections of sluhn.org, including Pediatrics, Plastics, Volunteers, and Human Resources, enhancing user experience and aligning with brand goals.- Spearhead the launch of the fully operational Universal Search project, achieving a long-awaited goal of unifying doctors (providers), locations, and website content into a cohesive search function.- Partner with Information Technology and Security leadership to ensure website functionality and compliance with network standards, implementing third-party applications as needed.- Co-lead AI integration efforts, which began as a proof of concept and are now expanding to make these AI-driven enhancements publicly accessible, collaborating with Microsoft, LucidWorks Fusion, and TQA Consultants to enhance the Digital Front Door experience and improve patient engagement.- Manage vendor relationships with teams like Lightstream and One North to enhance our educational offerings, ensuring compliance with IT and security protocols.- Oversee SEO and PPC strategies through November, managing a vendor (Peak Activity) and an intern to optimize digital marketing efforts while the SEO manager is on leave, ensuring alignment with the network’s broader growth objectives and maximizing ROI.

- Served as a reinsurance systems consultant (contractor with Precision Global Consulting and Oliver James Associates) for Reinsurance Systems Teams covering AIG Life and Retirement (L&R) products. This role supports reinsurance system projects and reported to the AIG Associate Director and Actuary of Reinsurance Systems.- This short-term contract was specifically designed to consult multiple software development and software testing teams through the delivery and closure of a 3+ year old project designed to replace the existing TAI Reinsurance System running on Mainframe with a TAI Reinsurance System running on .NET / SQL. - Other projects assigned included providing leadership oversight on 1. Large Files to SQL (ETL of Incoming and Outgoing Text Files to SQL) and 2. Sybase Source File Replacement (ETL of SQL to Sybase). - Removed the uncertainty of the TAI upgrade replacing TAI Mainframe with TAI .NET by hand-crafting an automated testing system using SAS EG that compared 17 trillion database records.

- Led the Software Quality Assurance portion of Life & Annuity Product Projects especially ones related to delivering APIs and Data Marts for F&G Annuities & Life.- Served as a temporary Agile Product Owner and Salesforce Administrator for the Operations Customer Service Salesforce implementation.

- Served the first six month as the Product Owner & Lead Business Analyst for the Annuity and Wealth Management Teams. - Served the second six months as the Product Owner of Guardian’s Website and Mobile Apps Team covering Annuity, Individual Life, and Disability Products.- Within this role, I also served as the overall voice of the project delivery team, managed stakeholder relationships and expectations, wrote hundreds of User Stories, continuously groomed the backlog, participated in all team level meetings and Agile ceremonies, provided stakeholders with demos of working software, served as Scrum Master when necessary, headed the Product Owners Community Group, and served as an Agile Coach for three other Agile Teams that used either a Kanban or Scrum delivery methodology.Note: For 6 months of this role, I served as an IT Consultant through Chenoa Information Systems until Guardian rehired me as a full-time employee.

- Hired by The Judge Group as a Software Testing Manager, but served Concentrix Insurance Solutions (CIS) in an IT & Ops Lead Business Systems Analyst role.- Served as one of 20+ newly onboarded Business System Analysts for oncoming projects and was selected to serve on the F&G team.- Helped design the Admin System / Business Requirement Documents and Testing Plans for new reporting, withdrawal, and confirmation statement features needed within the Genelco Insurance Administration Systems (GIAS) to administer F&G’s Fixed Indexed Annuities.- Documented and validated the Business Process Outsourcing Procedures required for Operations Teams Members to effectively administer F&G Indexed Annuity Products.

- Formed co-sourced Software QA Team for manual and automated testing of Annuity and 401k systems. - Decreased test cycle times ~700% and user acceptance testing ~90% by finding defects earlier in SDLC.- Continuously monitored and adjusted offshore staff to keep testing costs less than 25% of SDLC.- Led specialized efforts such as:-- forming a Test Engineering Team responsible for Test Data Management (TDM), Service Virtualization (SV), and Test Automation (TA) Tools. -- leading internal quality audits and implementing appropriate remediation.-- heading Test Optimization Clinics that decreased 100+ project efforts by 15-46%. -- coaching software development teams through conversion from waterfall to Kanban or Scrum.

- Led BA Team through process of designing and testing new admin system features for 3 new Variable Annuities. - Served on a joint-team of Analysts and Developers that designed, tested, and relaunched Annuity Contract Owner Website with new front-end, optimized back-end, and ability to create in-force annuity illustrations.- Participated on executive committee that formed enterprise-wide quality assurance team.

- Managed, hired, and coached team members responsible for transaction processing and quality control.- Merged Annuity and 401(k) New Business, Cash Management, and Commissions Teams improving efficiency 476%. - Designed and implemented processes for selling Fixed Annuities through Fidelity Investment Services (FIS). - Trained management teams on predictive sales and staffing analytics through SAP BusinessObjects.

- Led development team responsible for re-engineering Annuity Customer-facing websites, fixing hundreds of website defects, and reducing call center web-based customer complaints over 70%.- Provided leadership and talent development Business System Analysts, assisted QA Manager in creating and solidifying testing best practices, and coordinated User Acceptance and Disaster Recovery Testing.

- Led Transaction Specialists responsible for processing and quality control of income streams and death claims. - Created internal website increasing death claim and income calculation accuracy from 70% to nearly 100%. - Served as Operations Owner of cross-functional team that reduced product development cycles from 12 months to 4-6 months and launched 6 annuity products.

As Operations Officer, my responsibilities included providing operational oversight and records administration for approximately one-hundred soldiers, serving as my Company Commander's Radio Transmission Officer (RTO), and as a Heavy Anti-armor Weapons Airborne Infantryman (11H1P) during deployments. Awards / Certifications: Army Commendation Medal, Achievement Medal (3), Good Conduct Medal, Service Ribbon, Expert Marksmanship Badge, Expert Infantryman Badge, Parachutist Badge, Driver and Mechanic Badge, Venezuelan Parachutist Badge, and selected as the top candidate for the 1-504th's Green to Gold Scholarship.