Chris Ee Email & Phone Number

New York, New York, United States

New York, New York, United States

• Facilitated executive & working level governance for strategic (dark) and complex cross-organization programs• Partner with Finance, Portfolio & Project management teams on program & benefit delivery on business priorities• Drive alignment on 5G & consumer roadmaps between Strategy, Network, Marketing, Product, Tech & Dev teams• Manage 5G Network Slicing program initiative, exploring Net Neutrality, technical & product QOS & new use cases• Collaborate with marketing & commercialization leads to shape go-to-market & deployment of 5G experiences• End to end project lifecycle fluency from conception to business intake, feasibility assessment (product, device technology, legal & systems), portfolio prioritization, development, go-to-market launch & post launch processes

Greater New York City Area

• Developed reporting frameworks for digital paid media (>$600M/yr budget) for 5G, brand & mobility verticals• Led digital & social reporting - brand activations: Super Bowl (3x), Black Friday & COVID programs (70MM+ views)• Reporting lead: COVID-19 Response Team, C-suite & executive readout on consumer sentiment & C19 developments• Partnered with cross-functional 5G Response Team in launching Verizon's 5G network (brand, creative, strat, CMI)• Oversaw & coordinated marketing agency deliverables (reporting & forecasting on national & local initiatives)• Set up brand monitoring & rapid response crisis management process (alert system, brand, media & PR protocols)• Propose & structured A/B testing across acquisition and brand messaging initiatives

Occasional consulting for SMB & Mid-sized clients on growth & monetization, with an analytics-first approach.--------------------• Podcast & Community monetization strategy – Program Offerings built off member and ecosystem audits• Site architecture, content strategy & SEO leveraging keyword research (CPG, E-Comm & Mid-sized sites)• Performance marketing audit & optimization (campaign structure & tactical channel recommendations)I also guest lecture at various colleges in NYC (NYU, Baruch, FIT & others) on – Digital analytics, consumer insights, content strategy, and SEO/SEM.

Greater New York City Area

TMA is part of Omnicom Group, one of the largest marketing & advertising holding companies. My area of focus was on Social and Digital Insights & Analytics; where our teams served both our clients directly, and as part of larger integrated agency teams.--------------------Responsibilities:• Managed & mentor team of analysts across digital disciplines in global B2C & B2B lines of businesses• Established agency-wide & inter-agency team reporting framework & process (creative, social, media & influencer)• Define SOW & sell through of analytics services to client (retainer and special projects) • Led global research for Fortune 10 energy company (Americas, EMEA, Asia) to identify digital & social opportunities• Leveraged consumer insights in packaging + campaign ideation for top FMCG brand, yielding +2% YoY sales growth• Set up social war-rooms (Super Bowl & tentpole events) & reporting process for 36-hr live-Stream reporting• Trained & analytics team on social listening (Brand health monitoring, Crisis management, Consumer Insights)• Engaged clients include: Energy, FMCG (candy & chocolate), Corporate, Gaming Retail and QSR Food brands

Greater New York City Area

• Lead analyst across paid, owned and earned digital channels (Media, Social, Search - Organic & SEM & Web)• Planned, ideated and execute social-focused integrated digital campaigns• Derive consumer insights & campaign ideation (via brand audits, social listening, survey design & focus groups)• Engaged clients include: Telco, Consumer Electronics (Mobile & Consumer Electronics), Automotive and FMCG brands

Master Of Business Administration - Mba, Marketing & Tech Commercialization

Pursuing an MBA in Strategy, Tech & Finance (part-time) while working at Verizon.

Executive Education, Business Management, Marketing & Related Support Services

B.S. - International Business, Marketing (Minor)

Activities and Societies: Delta sigma Pi, Eberly Strategic Planning Committee, Small Business Institute, American Marketing Association.