Chris Farrell Email & Phone Number

Raleigh, NC, US

Chicago, Illinois, US

Armonk, New York, NY, US

Work with clients to determine operational maturity, especially around monitoring and Ci/CD pipelines. Perform ROI and Business Value Assessments for monitoring and observability projects / purchases.Also manage global Sales Development (SDR) team creating opportunities by following up with inbound leads and prospecting through social media, individual.

Chicago, Illinois, US

Developed and executed content plan for Instana APM and Observability within IBM Automation division* Led complete redo of instana.com to reflect new Observability product messaging* Built Observability assets (~30) for both Instana and IBM - including white papers, infographics, videos, blogs and webinars

Chicago, Illinois, US

As demand generation and website manager, responsible for driving awareness, leads and top of funnel pipeline for SaaS (and on-Prem) prospects. Responsible for overall budget, as well as advertising, events, webinars and all other demand gen over the course of the position.* Generated leads to drive annual growth of >300%* Designed and implemented.

Chicago, Illinois, US

Instana is leading the way into the future of DevOps with the next generation of Application Performance Management - APM built specifically for modern dynamic applications running in cloud-based containerized microservice applications.Led by APM veterans, Instana is the only Application Management solution that automates the full APM lifecycle and applies.

Pogo is the world leader in private branded custom app development, including the first app that allowed phones to be used as movie tickets.I assist the company with their enterprise apps strategy, which encompasses mobile ERP, procurement, workforce and HR applications on the enterprise.I also help with strategy around integration with other solutions.

Managed PR and content marketing for European markets, specifically UK and Benelux, as well as execute special projects * Wrote, edited and published over 20 articles (bylined to Bronto thought leaders), mostly in UK and the Netherlands* Developed online database for sales enablement: repository of links for whitepapers, success stories, datasheets, select.

Durham, NC, US

Led team of Product Marketing Directors for 10 products in the Jaggaer (Sciquest) Spend Management / eProcurement Suite. * Restructured messaging processes and individual product messaging to emphasize differentiated features and benefits - then led overhaul of 400+ pieces of selling and marketing content in 3 months. * Created company's first marketed.

BlueStripe was a startup in the Application Management industry. As Marketing Director, I was responsible for all aspects of marketing operations including development of materials to support the Microsoft relationship. The company was acquired by Microsoft in June, 2015.Accomplishments include:* Increasing pipeline from <$500K to $64M+ with innovative.

Austin, TX, US

Zenoss is the world's largest Commercial Open Source Systems Management Company, focusing on Cloud management needs. The Zenoss portfolio includes dozens of Systems Management products including Network devices, Servers, Application & Transaction Performance, Cloud and Virtualization Management, End User Experience, Database Management, Middleware.

Riyadh, SA

Successful exit -- acquisition of B-hive by VMwareB-hive was a performance management and application asset management company dealing with virtual IT environments. As the Senior marketing executive, I built a soft launch strategy to "re-emerge" the company from stealth mode and make better use of the web site in obtaining and dealing with leads.I built a.

US

Chief Marketing Officer leadingProduct Marketing, Marcom and Product Management orgnizationsRe-branded and launched Acsera as ClearApp, along with new versions of product line in first 2 months on the job.Working with the technical co-founder (CTO), redesigned the product from the ground up, keeping only the modeling and instrumentation technology, in just.

US

Developed tactical positioning and messages for global sales team (Inside Sales, Field Sales, Partners, Resellers, Sales Engineers, Product Management, and Executives)* Achieved 90% win rate against competitors* Created Training Tools for Sales teams and Partners – delivered training worldwide* Performed deep competitive research: messages, positioning.

US

First Product Management Executive at WilyLaunched first Enterprise Version of flagship product (Introscope 2.0) less than 1 month after hire.Also ran Product Marketing, Event marketing and Classical Marketing teams inside the companyAssisted in IBM relationship, due to contacts and relationships in IBM SWG, especially in WebSphere and Tivoli.

Kista, Stockholm, SE

Managed Positioning, Launch, etc. of established GSM and fledgling CDMA cellular handset linesHandled Press interviews / tours promoting Ericsson's product lines and accessories, including National Media such as the NY Times, CBS, ZDNet, MSNBC, etc.Served as Product Marketing Director for Ericsson Open Tennis Tournament -- working directly with SFX Agency.

Armonk, New York, NY, US

Brand Manager for eNetwork Wireless Suite, Middleware for Wireless Web Applications* P&L Responsibility for 4-product suite of mobile middleware products* Launched V1 of WebSphere Everyplace* Helped create one of IBM's first ISV-driven solution OEM partner sales channelsWorked with new Pervasive Computing Division to build broader solutions with IBM.

Armonk, New York, NY, US

Evangelist for IBM's Internet Division (it was 1997), specializing in how to execute the most open digital transformation to get internal applications on the web. Presented IBM's Web Application / Internet Application Architecture recommendations to Enterprise customers, driving both technology and service / consulting opportunitiesHelped architect.

Armonk, New York, NY, US

Led Marketing, Development and Sales of Field Service Wireless SolutionBuilt team of IGS Consultants and Project Managers to cover North America accountsAttained 300% of QuotaWorked with different technology groups, both internal to IBM and external partners, to create complex Field Service Solutions that included Hardware, Software, Architecture Services.

Armonk, New York, NY, US

Lead BIOS Engineer for ThinkPad, Commercial Desktop and IntelliStation Divisions. Portfolio includes:* Writing IBM's 1st dual processor Bios in the first ever IntelliStation* ThinkPad 701c (Butterfly) - (the 1st laptop to self-configure)* ThinkPad 350c (the first ever color laptop under $2000 retail)* PS/Note - the first PS/1 NotebookBuilt first IBM BIOS.

Armonk, New York, NY, US

Mannufacturing and Test Engineer for all PC lines -- ThinkPad, Desktop, Server and Consumer brandsDesigned and Programmed definitive testing module for Hard Drives -- used throughout the world (in 5 different PC manufacturing plants, 3 different hard drive plants -- and external vendors, too)Built processes for Burn-in testing, stand-alone debugging.

Mba, Entrepreneurship/Entrepreneurial Studies

Bse, Electrical Engineering

Bse, Electrical Engineering