Chris Farrell Email and Phone Number
Raleigh, NC, US
Chris Farrell's Location
Raleigh, North Carolina, United States, United States
Chris Farrell's Contact Details
Chris Farrell work email
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Chris Farrell personal email
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About Chris Farrell
Marketing, Sales and Product executive specializing in creating innovative products, finding opportunistic markets and closing customers to create successful growth organizations. Personal expertise includes Product Marketing, Sales Development, Product Management, Competitive positioning, Content Marketing, Enablement, Demand and Pipeline generation and product strategy. From 5 person startups to the world's largest technology companies, I am flexible enough to operate as a team of 1 or grow the right size team to handle the opportunity at hand. 5 startups in which I was either a product or marketing leader (or both) have been acquired by technology giants: Oracle, VMware, Computer Associates, Microsoft and IBM.
Chris Farrell's Current Company Details
Ibm Instana
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Product Management Director, GenAI and Business Insights
Raleigh, NC, US
- Website:
- ibm.com/products/instana
- Employees:
- 75
Chris Farrell Work Experience Details
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Product Management Director, Genai And Business InsightsIbm InstanaRaleigh, Nc, Us
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Instana Group Pm, Business InitiativesIbm Instana Oct 2024 - PresentChicago, Illinois, Us
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Global Vp Of Value Services And Sales Development For Observability And Application AssuranceIbm Jun 2021 - Oct 2024Armonk, New York, Ny, UsWork with clients to determine operational maturity, especially around monitoring and Ci/CD pipelines. Perform ROI and Business Value Assessments for monitoring and observability projects / purchases.Also manage global Sales Development (SDR) team creating opportunities by following up with inbound leads and prospecting through social media, individual blogging and cold calls. As an Automation and Enterprise Observability Evangelist, I participate in webinars, seminars, trade shows, podcasts, videos and other opportunities to share expertise in AIOps, APM, Observability, IT Ops, Ci/CD and automation. -
Vp Content Marketing (At Instana, Acquired By Ibm In December, 2020)Instana Oct 2020 - Jun 2021Chicago, Illinois, UsDeveloped and executed content plan for Instana APM and Observability within IBM Automation division* Led complete redo of instana.com to reflect new Observability product messaging* Built Observability assets (~30) for both Instana and IBM - including white papers, infographics, videos, blogs and webinars
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Director Growth Marketing (Demand Generation And Pipeline Growth)Instana Oct 2017 - Oct 2020Chicago, Illinois, UsAs demand generation and website manager, responsible for driving awareness, leads and top of funnel pipeline for SaaS (and on-Prem) prospects. Responsible for overall budget, as well as advertising, events, webinars and all other demand gen over the course of the position.* Generated leads to drive annual growth of >300%* Designed and implemented multi-touch campaign tracking through HubSpot custom fields* As Website manager, averaged 400% annual growth of monthly visits
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Product Marketing And Marketing Operations ManagerInstana Apr 2017 - Oct 2017Chicago, Illinois, UsInstana is leading the way into the future of DevOps with the next generation of Application Performance Management - APM built specifically for modern dynamic applications running in cloud-based containerized microservice applications.Led by APM veterans, Instana is the only Application Management solution that automates the full APM lifecycle and applies Artificial Intelligence to optimize IT Operations and application performance.
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Board Of Advisors To Pogo Corporation And Mtrack CorporationPogo Corporation 2010 - 2021Pogo is the world leader in private branded custom app development, including the first app that allowed phones to be used as movie tickets.I assist the company with their enterprise apps strategy, which encompasses mobile ERP, procurement, workforce and HR applications on the enterprise.I also help with strategy around integration with other solutions, from the enterprise applications mentioned above to modern consumer integrations such as Internet of Things, Big Data and Social Media. -
Emea Marketing / Pr ManagerBronto 2016 - 2017Managed PR and content marketing for European markets, specifically UK and Benelux, as well as execute special projects * Wrote, edited and published over 20 articles (bylined to Bronto thought leaders), mostly in UK and the Netherlands* Developed online database for sales enablement: repository of links for whitepapers, success stories, datasheets, select blog posts, webinars and videos* Managed PR agencies and PR schedule, including development of thought leadership message platform
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Sr. Director Product MarketingJaggaer 2015 - 2016Durham, Nc, UsLed team of Product Marketing Directors for 10 products in the Jaggaer (Sciquest) Spend Management / eProcurement Suite. * Restructured messaging processes and individual product messaging to emphasize differentiated features and benefits - then led overhaul of 400+ pieces of selling and marketing content in 3 months. * Created company's first marketed vertical product and service bundles, coordinating with company's value services team and technical sales specialists* Managed marketing launch of Sciquest's first new product in 7 years (Portfolio Savings Manager), including building Sciquest's first ever high level explainer video for a product. -
Head Of Marketing Operations, Demand Generation And Digital MarketingBluestripe Software (Acquired By Microsoft) 2009 - 2015BlueStripe was a startup in the Application Management industry. As Marketing Director, I was responsible for all aspects of marketing operations including development of materials to support the Microsoft relationship. The company was acquired by Microsoft in June, 2015.Accomplishments include:* Increasing pipeline from <$500K to $64M+ with innovative multi-touch marketing & partner programs that led to new 7-figure opportunities in every territory * Significantly increased lead generation (from ~3 / week to 2,000+ per month) through Digital Marketing, SEO, Webinar programs, SEM, PPC, Advertising and unique Sales / Marketing campaigns* Managed Gartner Symposium 2012 show, capturing 30x the average sponsor lead count ("winning the show")During this time, I also managed the full breadth of marketing including Lead Generation, Digital & Social Marketing, PR, Events / Tradeshows, Webinars, nurture programs, product marketing and more)* Wrote and placed by-lined articles in 10 consecutive issues of Cloud Computing magazine* Wrote whitepapers with various topics from solution comparison with alternatives to specific solutions for partners like Microsoft.* Managed analyst relations (Gartner, Forrester, 451, EMA, IDC, Aberdeen, etc.) :: named in the first ever Cool Vendor in APM Report. Established on-going Forrester webinar program resulting in leads, pipeline and closed business* As Marketing Operations leader, I implemented and administered SalesForce, Marketo and ZenDesk. * Designed self-service download and trial program for single-server version of solution.
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Vice President Of Product Marketing And Product ManagementZenoss 2008 - 2009Austin, Tx, UsZenoss is the world's largest Commercial Open Source Systems Management Company, focusing on Cloud management needs. The Zenoss portfolio includes dozens of Systems Management products including Network devices, Servers, Application & Transaction Performance, Cloud and Virtualization Management, End User Experience, Database Management, Middleware Management, and much more.As VP of Product Marketing / Product Management, I was responsible for the overall product strategy - which included setting the direction of the base Open Source product as well as the Enterprise version which was the revenue generating product. * Executed 2 major product launches and 5 major web updates, including Zenoss' second commercial product line and the first major update of Zenoss' Enterprise Edition in over a year* Improved Web Update frequency from twice a year to every other month -- and re-wrote web content to modify engineering-oriented feature descriptions to customer-benefit language* Re-designed lead handling process to better filter leads for the sales team and provide an easy way to move contacts from lead to opportunity and/or marketing nurturing programs* Implemented marketing nurturing programs including partner webinars, weekly product demos, and improving use of high value web content * Re-designed sales tools away from engineering specs to solution guides and technology-specific sales sheets* Worked with new Federal Sales Team to develop Federal specific selling tools including a public sector web page, solution guide, and data sheet* Analyzed Zenoss competitors and developed field tools for sales team vs. traditional companies, smaller competitors and open source management companies* Worked with Director of Product Management to help drive high level product requirements into low level agile development requirements* Improved alliance with VMware, getting Zenoss in the "preferred" list of Management partners -
Director Of MarketingB-Hive Jan 2008 - Jun 2008Riyadh, SaSuccessful exit -- acquisition of B-hive by VMwareB-hive was a performance management and application asset management company dealing with virtual IT environments. As the Senior marketing executive, I built a soft launch strategy to "re-emerge" the company from stealth mode and make better use of the web site in obtaining and dealing with leads.I built a business-value oriented message platform and re-launched the site and Search Engine Marketing campaign, resulting in more consistent messaging and increased lead flow.Along the way, I also built a new set of sales tools from product and company brochures to new white papers and case studies. The company was acquired by VMware in May, 2008. -
Vice President Of Marketing And Product Management / CmoClearapp / Acsera (Acquired By Oracle) 2006 - 2007UsChief Marketing Officer leadingProduct Marketing, Marcom and Product Management orgnizationsRe-branded and launched Acsera as ClearApp, along with new versions of product line in first 2 months on the job.Working with the technical co-founder (CTO), redesigned the product from the ground up, keeping only the modeling and instrumentation technology, in just 3 months, to align with OEM partner needs.Managed IBM Partnership activitiesHandled Marcom, Web Management, Event marketing, Product Management, Product Marketing and Field Marketing -
Sr. Director Technical MarketingWily (Acquired By Ca) Apr 2000 - Jun 2006UsDeveloped tactical positioning and messages for global sales team (Inside Sales, Field Sales, Partners, Resellers, Sales Engineers, Product Management, and Executives)* Achieved 90% win rate against competitors* Created Training Tools for Sales teams and Partners – delivered training worldwide* Performed deep competitive research: messages, positioning, sales tactics, and functionality* Directly assisted against competitors at major accounts such as: State Farm, B of A, Cingular, Pac Bell, World Bank, JPMC, ADT, Hertz, HSBC, Gap, T Rowe Price, Target, Best Buy, Express Scripts, Daimler-Chrysler, BNP Paribas, Motorola, TD Bank, Bell South, and many moreDeveloped PRD Specifications for product changes needed to respond to competitive challengersDeveloped PowerPoint presentations and trained sales team on their useCreated RFI / RFP templates for customer useWrote company responses and managed response strategy for all RFP / RFI responsesConducted training worldwide at quarterly / annual kick-offs, partner summits, etc. including:* G2 on competition* Presentation skills* Demo scenarios* RFP responses* Positioning on the Fly -
Director Of Product ManagementWily (Acquired By Ca) Apr 2000 - Jun 2006UsFirst Product Management Executive at WilyLaunched first Enterprise Version of flagship product (Introscope 2.0) less than 1 month after hire.Also ran Product Marketing, Event marketing and Classical Marketing teams inside the companyAssisted in IBM relationship, due to contacts and relationships in IBM SWG, especially in WebSphere and Tivoli organizations.Developed processes for building requirements, designing products, project management, etc. -- many of which are still in place today in the company
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Sr. Product Marketing ManagerEricsson 1999 - 2000Kista, Stockholm, SeManaged Positioning, Launch, etc. of established GSM and fledgling CDMA cellular handset linesHandled Press interviews / tours promoting Ericsson's product lines and accessories, including National Media such as the NY Times, CBS, ZDNet, MSNBC, etc.Served as Product Marketing Director for Ericsson Open Tennis Tournament -- working directly with SFX Agency to help create the Masters Tournament Hall of Fame and Museum, tieing in the player attributes, etc. to key product sets.Liason to Event Marketing Team, insuring messaging and look was appropriate for big industry shows such as CES, Comdex, CTIA, etc. -
Sr. Brand Manager / Product ManagerIbm Software Group Mar 1998 - Nov 1999Armonk, New York, Ny, UsBrand Manager for eNetwork Wireless Suite, Middleware for Wireless Web Applications* P&L Responsibility for 4-product suite of mobile middleware products* Launched V1 of WebSphere Everyplace* Helped create one of IBM's first ISV-driven solution OEM partner sales channelsWorked with new Pervasive Computing Division to build broader solutions with IBM wireless middleware as the communications hub.
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Technical Marketing Manager - Network Computing FrameworkIbm 1997 - 1998Armonk, New York, Ny, UsEvangelist for IBM's Internet Division (it was 1997), specializing in how to execute the most open digital transformation to get internal applications on the web. Presented IBM's Web Application / Internet Application Architecture recommendations to Enterprise customers, driving both technology and service / consulting opportunitiesHelped architect technical strategies for using Web Technologies, especially Server-side Java, to help move data and transaction systems to Web Applications and customer usage.Resulted in several companies purchasing long-term consulting engagements from IBM to help drive implementation of Web solutions and architectures -- EVEN IF they didn't include IBM products
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Ibm Global Services Solution Owner, Segment Manager And Lead SellerIbm 1996 - 1997Armonk, New York, Ny, UsLed Marketing, Development and Sales of Field Service Wireless SolutionBuilt team of IGS Consultants and Project Managers to cover North America accountsAttained 300% of QuotaWorked with different technology groups, both internal to IBM and external partners, to create complex Field Service Solutions that included Hardware, Software, Architecture Services, Project Management, Implementation, Education, Support, etc.Deal sizes ranged from $200K to over $7M
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System Software EngineerIbm 1991 - 1996Armonk, New York, Ny, UsLead BIOS Engineer for ThinkPad, Commercial Desktop and IntelliStation Divisions. Portfolio includes:* Writing IBM's 1st dual processor Bios in the first ever IntelliStation* ThinkPad 701c (Butterfly) - (the 1st laptop to self-configure)* ThinkPad 350c (the first ever color laptop under $2000 retail)* PS/Note - the first PS/1 NotebookBuilt first IBM BIOS with auto-configuration, eliminating practically all 201 CMOS startup errorsShrank POST (Power On Self Test) code size by ~70% to make room for extra video BIOS on ROM chipsFixed a 15+ years old bug that skipped a key power on test. The bug is even in the BIOS code published in PC AT and XT user manualsRe-architected key aspects of IBM system BIOS to make a better total experience, especially around configuration:Without increasing the footprint of the code, created a specialized bit map filter across hard drive BIOS to automatically support any configuration of drives and hard drive controllers (required to support docking stations). Shrank original POST (Power On Self Test Code) about 50% -- allowing more peripheral system software to be included on the high performance ROM chip (and fixed several decades-old bugs in the process)
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Manufacturing Engineer / Test EngineerIbm 1989 - 1991Armonk, New York, Ny, UsMannufacturing and Test Engineer for all PC lines -- ThinkPad, Desktop, Server and Consumer brandsDesigned and Programmed definitive testing module for Hard Drives -- used throughout the world (in 5 different PC manufacturing plants, 3 different hard drive plants -- and external vendors, too)Built processes for Burn-in testing, stand-alone debugging, peripheral testing, options, etc.Worked with QA / Assurance to accurately measure and report on error rates, etc.
Chris Farrell Skills
Product Marketing
Marketing Strategy
Sales Process
Enterprise Software
Cloud Computing
Sales
Product Management
Salesforce.com
Marketing Communications
Lead Generation
Crm
Saas
Software As A Service
Start Ups
Executive Management
Strategy
Marketing Management
Social Media Marketing
Sales Management
Sales Presentations
Presentation Development
Competitive Analysis
Customer Relationship Management
Technical Presentations
Technology Evangelist
Strategic Partnerships
Product Evangelism
Program Management
Presentation Design
Go To Market Strategy
Sales Enablement
Management
Agile Methodologies
Business Development
Product Launch
Sales Operations
Virtualization
Selling
Business Alliances
Professional Services
Marketing
Competition Research
Demand Generation
Wireless
Partner Management
Product Development
Business Intelligence
Dynamic Positioning
Chris Farrell Education Details
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Duke University - The Fuqua School Of BusinessEntrepreneurship/Entrepreneurial Studies -
Duke UniversityElectrical Engineering
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Duke University Pratt School Of EngineeringElectrical Engineering
Frequently Asked Questions about Chris Farrell
What company does Chris Farrell work for?
Chris Farrell works for Ibm Instana
What is Chris Farrell's role at the current company?
Chris Farrell's current role is Product Management Director, GenAI and Business Insights.
What is Chris Farrell's email address?
Chris Farrell's email address is ch****@****ion.com
What is Chris Farrell's direct phone number?
Chris Farrell's direct phone number is +191994*****
What schools did Chris Farrell attend?
Chris Farrell attended Duke University - The Fuqua School Of Business, Duke University, Duke University Pratt School Of Engineering.
What are some of Chris Farrell's interests?
Chris Farrell has interest in College Basketball, Playing Bridge, Traveling, Reading, Playing Basketball, Music, Movies.
What skills is Chris Farrell known for?
Chris Farrell has skills like Product Marketing, Marketing Strategy, Sales Process, Enterprise Software, Cloud Computing, Sales, Product Management, Salesforce.com, Marketing Communications, Lead Generation, Crm, Saas.
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