Lead all facets of the customer-facing video experience for the 5th largest bank in the United States.• Created video center of excellence, responsible for generating over 500 plus pieces of content annually frommarketing campaigns, product videos, internal communications and more.• Lead creative director for all in house and corporate marketing video content.• Responsible for evolving video creative and technology that has helped increase customer engagementand revenue generation across product sets. This includes leading our Brightcove video experiences, 3PlayMedia accessibility tools, and integration of GenAI tools into creative workflows.• Leading efforts to enhance video analytics capabilities to better align with the broader marketing data set.• Created and manage all aspects of the bank's video branding including guidelines, video asset creation,and ongoing governance, which has led to an increased efficiency in project timelines and more consistentbranded content.• Responsible for researching, on-boarding and managing all video related technology for the bank fromproduction and post-production tools to video hosting and marketing technology.

Established video practice within marketing where previously no work on digital video was being done for thebank. Once created, this role built our video creative and process from the ground up, cementing it as a criticalchannel in our marketing and product service communications.• Brought in Brightcove video platform as the bank's first video hosting solution and first owned dotcomvideo player.• Established video accessibility guidelines and processes for all video content.• Built team of video content specialists, focused on project management, creative reviews and video bestpractice education.• Led the creation of bank video brand guidelines, working with 10+ lines of business to ensure videocontent adhered to these in both quality and brand style.• Managed all video agency and vendor relationships.

Led marketing strategy and implementation of digital marketing tactics for OnlineBanking, Bill Pay and Mobile Banking products, partnering with business line owners onlong term product goals and overall marketing plans.

The Communications Media Management Association (CMMA) is the premier professional organization for communication media managers. For more than 70 years, CMMA has provided professional development and networking opportunities for its members through conferences, regional meetings, publications, and technology-based events.