As the Executive Director at Legendary Coasts of Eastern Newfoundland, I led the organization in enhancing the region's tourism sector through strategic marketing, partnership development, and financial stewardship. My role was instrumental in promoting Eastern Newfoundland and Saint Pierre et Miquelon as a premier tourism destination, overseeing a broad range of initiatives from conceptualization to execution.Key Responsibilities:-Developed and executed the "Beneath Your Feet" marketing campaign, significantly increasing regional tourism engagement.-Managed financial operations, increasing the annual operating budget from $558,000 to $1.398 million and net assets from $22,000 to $390,000.-Negotiated and expanded international partnerships, including a key agreement with Saint Pierre et Miquelon.Led a team to foster community-led tourism development, driving economic growth.

At the heart of Newfoundland's vibrant culinary scene, I spearhead the organization and execution of Roots, Rants and Roars – a culinary festival that celebrates local cuisine and brings together chefs, food enthusiasts, and tourists from around the globe. My role involves a blend of strategic planning, stakeholder engagement, and creative marketing, all aimed at delivering an unforgettable experience for attendees and participants alike. Roots, Rants and Roars under my management has not just been an event but a catalyst for community engagement, showcasing the richness of Newfoundland's culinary landscape. My role as Event Manager has honed my expertise in event planning, stakeholder relations, and strategic marketing, preparing me for broader leadership roles in event management and beyond.Key Responsibilities:-Authored comprehensive annual operational plans and funding proposals, to guarantee the festival’s flawless execution. -Developed data collection methodologies that captured attendee information and tourism impact metrics, providing valuable insights to drive continuous event enhancement.-Forged strategic partnerships with local businesses, and culinary and cultural stakeholders, creating a collaborative network that enriched the visitor experience. This network shares a vision for community-led tourism development, with the festival acting as a catalyst for regional tourism and economic growth.-Developed multiple marketing campaigns that leveraged social media, influencer partnerships, and digital storytelling which significantly increased online engagement ultimately leading to strong brand awareness among non-resident markets. -Established the festival as a must-visit event on the provincial tourism calendar, increasing non-resident ticket sales from 7% to 23%.

In my dynamic role at Destination St. John’s, I spearheaded initiatives that significantly enhanced the tourism landscape of St. John’s, driving innovation and collaboration to create memorable visitor experiences. My approach combined strategic insight with a deep understanding of our community's unique assets. These efforts at Destination St. John’s underscore my commitment to transforming our local tourism industry through strategic leadership, innovative thinking, and collaborative partnerships. I look forward to bringing this same passion and expertise to future endeavors, continuing to make a positive impact on the tourism sector.Key Responsibilities:-Guided and monitored the development of new collaborative and innovative visitor experiences.-Led the development of a new membership model, conducting market research and establishing a value proposition.-Oversaw partner and member engagement strategy, organizing training workshops, networking events, and social sessions.-Cultivated collaborative relationships with partners and stakeholders, driving the development of innovative visitor experiences.

As General Manager of White Hills Resort, I spearheaded strategic initiatives that transformed the resort into a premier destination, significantly enhancing guest experience and operational efficiency. With a focus on sustainable practices and revenue growth, my leadership not only elevated the resort's market position but also fostered a culture of excellence and innovation within the team.Led a strategic initiative to reposition White Hills Resort as the leading winter sports and leisure destination in Eastern Newfoundland. This role underscored my ability to drive business success through innovative leadership, strategic foresight, and a commitment to excellence. Key Responsibilities:- Developed and executed a comprehensive marketing plan “Make a Memory” that integrated digital marketing, community engagement, and enhanced guest services, resulting in a 25% increase in revenue per guest.- Cultivated a collaborative relationship with the non-profit board, offering in-depth analyses and strategic recommendations on operational efficiencies, financial stewardship, and key organizational initiatives, thereby enhancing governance and driving informed decision-making- Drove revenue growth by diversifying the resort's offerings, including the introduction of multiple non-weather dependent events, which attracted new visitor segments and increased revenue.- Engaged with local community leaders and businesses to promote winter tourism through community involvement in the resort's development. This collaborative approach strengthened community relations and positioned the resort as a key player in regional economic development.

As a Culinary Instructor at College of the North Atlantic, I leveraged my extensive industry expertise to nurture the next generation of culinary professionals. My role involved a blend of hands-on teaching and curriculum development, aimed at equipping students with both the classical techniques and the innovative approaches necessary for success in the fast-evolving culinary world. This role honed my abilities in educational leadership, curriculum innovation, and industry engagement, contributing significantly to my professional development and passion for culinary education.Key responsibilities: - Implemented experiential learning techniques in culinary instruction, significantly enhancing student engagement and hands-on skill acquisition, resulting in consistently high satisfaction and success rates.- Elaborated on the existing curriculum to create a more dynamic learner-centred approach that adapted to diverse learning styles, ensuring all students were successful in both theoretical knowledge and culinary application.- Provided comprehensive academic advising, guiding students through educational pathways and career planning, effectively increasing retention and post-graduate employment.- Contributed strategic insights as a member of the campus marketing committee, focusing on student recruitment initiatives that led to a measurable increase in program enrollment.

In my role as Cultural Tourism Development Officer at the Bonavista Institute for Cultural Tourism, a division of the College of the North Atlantic, I was entrusted with pioneering and implementing innovative professional development training for tourism professionals. Through these initiatives, I successfully positioned the Bonavista Institute for Cultural Tourism as a leader in the field, driving sustainable growth and enhancing the cultural fabric of our community. My role not only involved strategic oversight but also hands-on project management, from conceptualization through to execution and evaluation.Key responsibilities:- Orchestrated the design and launch of innovative cultural tourism programs at Bonavista Institute, aligning curriculum development with emerging market trends and sector needs.- Played a pivotal role in administrative functions, including budget management and strategic planning, to optimize the institute's resources and drive the expansion of educational offerings.- Led targeted professional development workshops that positioned Bonavista Institute as a hub for excellence, contributing to the upskilling of current tourism professionals.- Cultivated strategic partnerships with key industry and government stakeholders to support program development and secure funding, ensuring the relevance and sustainability of educational programs.

- Research international Culinary Tourism and Culinary Experiences - Liaison with cultural/culinary tourism stakeholder groups to ensure the proposed Culinary Tourism program effectively captures course content required to prepare students for culinary tourism opportunities- Develop course outlines and learning objectives for proposed Cultural Culinary Arts program- Develop educational resources and materials for proposed Cultural Culinary Arts program- Create marketing materials to promote proposed Cultural Culinary Arts program- Write report and present program to academic council for review and approval