Established the company to empower tech start-ups and growth-stage businesses through strategic guidance and innovative solutions. Provide consultative services in operations, sales strategies, hiring practices, and training. Conceptualize and implement highly scalable sales processes to foster exponential growth and build foundations for business expansion in partnership with founders, CEOs, and sales leaders.

www.lordhobo.com

Recruited to lead +30 reps and +45 brand ambassadors in the nationwide wholesale division to fuel brand sales growth, bolster market presence, and contribute towards public trading success. Spearheaded sales operations across 10 states while overseeing end-to-end reporting and analytics to facilitate decision-making and optimize performance metrics.

Cura was the nationwide leading provider of premium natural wellness products. Acquired by Curaleaf Holdings, Inc. (CSE: CURA) (OTCQX: CURLF), May 2019. At its peak, Select was the largest independent brand in the industry, sold in 90% of CA dispensariesLed Select Cannabis (regulated division) outside, high personal touch sales approach and built Select CBD (wellness division) team for nationwide inside sales of our products to big box retail. Positioned Select as an industry leader in cannabis and wellness divisions.• Directed +75 sales force and field marketing team in multi-state expansion from Oregon to California, Arizona, Nevada, and Michigan – established regionally distinct product development, promotions, and GTM strategies.• Increased revenue from $25M+ to $148M+ leading to an industry record $1.2B+ acquisition by Curaleaf • Rapidly grew CBD division monthly sales revenue from 2.5M+ to 18M+ in one year.• Became the first CBD brand to secure deals with CVS and Walgreens, among other very notable mainstream retailers who were the first adopters of CBD products.• Oversaw private label brand development (white label) and sales, including celebrities and CPG companies

Ran the Brand Sales Team and Market Expansion Team. Headed marketing activities and met revenue/margin targets within a D2C model through brand partner daily and monthly promotions strategy that boosted GTV/GMV. Managed all distribution partners and drivers.• Navigated complex and disruptive markets across technology startup, pioneering cannabis and national brand development via strategic team placement, operational finesse, and visionary leadership.• Expanded Eaze from $5M San Francisco startup to raising close to $300M VC and +$250M in annual revenue.• Launched two private label brands and built foundation for multi-state expansion

Directed the company from the pre-revenue phase to the growth stage, assembling +30 high-performing reps and sales engineers. Operated the revenue engine for an inbound PLG freemium model with +20K monthly user signups.• Secured a remarkable $169M+ in funding (pre-revenue) despite a $700M valuation, setting the foundation for substantial growth and market positioning with a +$470M exit.• Shaped and executed an end-to-end sales playbook, training material, and foundational processes as head of sales, that attracted and onboarded thousands of new customers

Led and managed sales team to exceed revenue goals and drive business growth. Developed and implemented sales strategies, forecasted sales targets, and monitored performance metrics. Aligned sales and overall business objectives, identified new market opportunities, and ensured customer satisfaction. Hired, trained, and motivated teams.• Steered 2X growth in FY14 during a critical merger/acquisition phase at Backupify (Datto cloud backup division) with a staff retention rate of 95%.• Propelled the company to join the exclusive league of only 42 privately held technology businesses valued at +$1B in November 2015.

Propelled market presence for the first backup vendor for cloud technologies. Tripled team size, scaling from 5 to 20+ members, comprising sales managers, business development representatives, and a channel staff while applying a scalable, proven sales playbook. Exceeded quotas every quarter.• Accelerated revenue from +$2M ARR upon entry to +$10M in one year, culminating in the Datto acquisition.• Reduced churn by +70% by implementing a customer success team.• Built out the channel team with a partner forward strategy to overlay our high-velocity inside sales model.• Acquired the #1 position in the competitive landscape within six months, surpassing a strong competitor.• Executed an unprecedented 100% sales team migration to Datto, which marked a rare and successful transition.• Grew demo-to-deal conversion rate from >10% to +25% within three months.• Scaled and managed nationwide regional sales teams, facilitating internal promotions for regional directors.• Drove average sale price (ASP) up 55% and reduced sales cycle time from 90+ days to an average of 40+ days.• Built out all aspects of the recruiting, hiring, and training process and had a near 90% retention rate on new hires, with 80%+ of team members hitting quota plan within first three months.

Managed end-to-end transactional sales operations, including the full life cycle of the enterprise pipeline, closure, and forecasting across all verticals and territories. Transformed a nascent startup into a top-performing LA sales office. Collaborated with Product to roadmap Axceler’s cloud-based collaboration management offering, ControlPoint.• Elevated revenue growth from inception to +$8M (on target) within three years.• Hired, trained, and developed 3 sales teams with +20 total sales reps and a team of three Sales Engineers, driving 40% of Axceler’s revenue stream by 2011.• Grew West Coast Partner and Channel Program 5X in 3 years including national/regional integrators, ISVs, and technology partners while devising ground-up distribution channels.• Applied high-yield, low-touch phone sales strategy targeting top-tier Fortune 1000 companies and secured notable enterprise clients Microsoft, AIG, Lockheed Martin, Honeywell, General Mills, and Symantec.