• Founded 119 Collective, a consulting firm dedicated to empowering Christian record labels, music publishers, churches, music ministries, artists, and songwriters in creating impactful music.• Provide strategic guidance in music publishing, record label operations, A&R, music production, live events, business development, technology, and marketing, drawing upon over 25 years of experience in executive leadership positions at renowned Christian music companies such as Integrity Music, Hillsong Music, Bethel Music, Elevation Worship, Maverick City Music, and TRIBL Records.• Collaborate with artists and brand partners to develop innovative content creation strategies that enhance reach and engagement while staying true to their values and mission.• Develop and execute comprehensive radio strategies and promotional campaigns for clients, leveraging relationships with Christian radio stations, programmers, and influencers to maximize airplay and expand listener reach.• Offer tailored services, including digital marketing, sales channel development, e-commerce, and web development, to optimize online presence, streamline revenue streams, and improve user experience.• Identify and pursue new opportunities for growth, partnerships, and market expansion, ensuring clients remain competitive in an ever-changing landscape.• Serve as a thought leader and advocate for the Christian music industry, speaking at conferences and engaging with the community to promote the power of music in spreading faith and hope.• Cultivate strategic alliances with industry leaders, leveraging relationships to create unique collaboration opportunities that amplify the impact and reach of 119 Collective's clients.

• As Chief Business Development Officer for Bethel Music, led strategic growth initiatives to expand reach, increase revenue, and solidify position as a premier independent Christian music label and publisher.• Spearheaded successful merger of Bethel TV and Media group with Bethel Music, creating a unified company poised for growth. Navigated integration complexities, ensuring seamless transition and optimal resource alignment.• Established Bethel Music Publishing's Nashville office, assembling a talented team to cultivate relationships with songwriters, artists, and industry stakeholders.• Launched groundbreaking Maverick City Music publishing partnership, signing four key songwriters responsible for 90% of the catalog. Signed two Maverick City roster artists to Bethel Music. Collaboration launched Maverick City Music movement and developed Bethel Music's publishing catalog value.• Prepared and presented quarterly reports for music label and publishing departments to board members, providing insights into performance, metrics, and strategic initiatives.• Pioneered development and launch of innovative products, services, and initiatives, including cutting-edge music platforms, immersive fan experiences, and multi-channel content distribution strategies.• Negotiated and secured high-impact partnerships and licensing agreements with influential industry players, including record labels, publishing companies, and technology providers.• Provided strategic leadership to publishing division, collaborating with team to develop and implement strategies for catalog growth, royalty optimization, and songwriter development.• Partnered with CFO to establish and manage budgets, project revenue, and optimize financial performance. Conducted regular analysis of key metrics to identify trends and opportunities.• Cultivated a culture of innovation, collaboration, and excellence within business development team and throughout organization.

• Served as a key member of Bethel Music's senior management team, overseeing publishing, live events, and business affairs. Developed strategies to drive growth, maximize revenue, and ensure operational excellence. Grew staff from 4 to 85.• Built a full publishing team for administration and promotion. Expanded songwriter roster through strategic signings. Negotiated international sub-publishing deals, growing licensing revenue by 40%. Oversaw publishing administration, ensuring accurate royalty registration, tracking, and collection.• Spearheaded live events division, planning concerts, tours, conferences, and special events. Collaborated with artists, managers, and promoters to maximize ticket sales and sponsorship revenue.• Handled complex contract negotiations and intellectual property management. Negotiated direct deals with Apple Music, Spotify, and YouTube. Developed strong relationships with key industry stakeholders, including publishers, PROs, booking agents, and venue partners.• Collaborated with finance team on budgets and financial performance analysis. Worked with marketing and PR teams on promotional strategies and brand messaging.• Built a diverse team of skilled professionals. Provided strategic direction, inspiration, and support to cultivate creativity, teamwork, and continuous improvement. Empowered team members to take ownership, develop innovative solutions, and deliver outstanding results.• Stayed current with industry trends, legal developments, and technological advancements. Adapted strategies to maintain competitive edge. Contributed to Bethel Music's overall strategic direction.• Represented Bethel Music at industry conferences and events as a thought leader. Built a strong network of contacts for partnerships and collaboration.

• As a key member of the senior leadership team, provided strategic direction for Integrity Label Group's digital sales and marketing initiatives. Developed and executed strategies to drive revenue growth and strengthen competitive position.• Assumed full fiscal responsibility for the digital department, managing budgets, forecasting revenue, and optimizing resources. Collaborated with finance teams to ensure accurate reporting and compliance.• Managed a high-performing team, fostering innovation and accountability. Provided leadership and mentorship, empowering team members to deliver exceptional results.• Directed data-driven digital marketing strategies across labels, encompassing paid advertising, social media, email marketing, and influencer partnerships. Optimized campaigns based on rigorous analysis of KPIs.• Collaborated with sales team to drive digital sales growth through targeted promotions, bundles, and exclusive content. Leveraged data analytics to identify opportunities and optimize pricing.• Spearheaded development of innovative e-commerce solutions, including direct-to-consumer platforms, subscription services, and merchandise stores.• Established strategic partnerships with digital platforms, negotiating favorable terms and securing prime promotional placements.• Served as a trusted advisor to senior management, providing expert guidance on digital strategy, trends, and best practices.• Collaborated with Artist Development and A&R teams to create tailored digital strategies for each artist, aligning with their brand identity and creative vision.• Developed a comprehensive data strategy, leveraging advanced analytics to gain insights into consumer behavior, market trends, and campaign performance.• Represented Integrity Label Group at industry events as a thought leader, building a strong network of contacts.• Drove a culture of innovation and experimentation within the digital marketing team.

• Spearheaded Integrity Music's digital sales and marketing strategies, driving revenue growth and expanding the company's online presence. Developed and executed comprehensive sales and marketing plans tailored to digital channels, ensuring alignment with overall business objectives. Grew the digital business from 10% of the company revenue to over 50% in 3 years.• Led the digital marketing campaigns for multiple Grammy Award-winning and Dove Award-winning projects, contributing to their success and industry recognition. Developed innovative strategies to maximize the impact of these acclaimed releases across digital platforms.• Orchestrated the digital promotion of numerous #1 Christian songs, leveraging data-driven insights to optimize marketing efforts and engage target audiences. Collaborated with artists and their teams to create compelling content and deliver exceptional results.• Conceptualized and executed custom marketing campaigns featuring exclusive digital music, enhancing fan engagement and driving sales. Partnered with high-profile artists to create unique digital experiences, including behind-the-scenes content, live-streamed events, and interactive fan activations.• Pioneered the development and launch of the first Christian iTunes iPhone App in 2008 and the first Christian iTunes LP in 2009, showcasing Integrity Music's commitment to innovation and providing fans with enhanced digital music experiences.• Managed a cross-functional team of technical and marketing professionals, fostering a collaborative and high-performance work environment. Provided leadership, guidance, and mentorship to team members, empowering them to achieve individual and collective goals.• Conducted in-depth market research and analysis to identify emerging trends, consumer preferences, and competitive landscape within the digital music industry. Leveraged insights to inform strategic decision-making and optimize digital sales and marketing efforts.

Responsible for developing, growing, and supporting marketing communications and product management/marketing for domestic and global markets.• Managed international and domestic marketing budgets and control expenses• Key member of team to develop pricing and margin strategies based on competitive analysis• Directed all marketing efforts for 3 new product launches• Planned, executed and analyzed the following marketing campaigns for worldwide markets: direct marketing, e-marketing, advertising, public relation, trade show and open house events • Examined and analyzed statistical data to forecast future market trends• Established and managed third party vendor and OEM relationships• Managed reseller channel marketing activities for international and domestic markets• Key member of team developing Reseller channel promotions which increased sales by 23%• Developed third party vendor promotions which have directly impacted sales increases over 10% since inception• Directed open house activities in domestic Reseller channels which recorded 50% response rate and 10% sales increase• Key member of team to develop new Reseller program which increased coverage in domestic market by 75%

Planned, directed and coordinated activities in developing products and procedures. Researched market conditions to determine potential sales of product.• Developed literature and collateral support needs for Sales department and worldwide Reseller channels• Optimized market coverage by identifying new domestic and international opportunities to extend channel opportunities which resulted in 40% channel sales growth• Product launch leader on 4 new products• Developed Reseller channel program training materials• Implemented business plans with key Resellers in domestic and international channels• Developed and maintained partner programs that outlined benefits, incentives, and deliverables to increase sales• Developed product roadmap, including market segmentation and sizing, competitive analysis, technology trends to achieve product line goals• Managed revenue, cost, profit, market share, and user adoption/retention goals across product lines• Stewarded product throughout all stages of life cycle including conception, definition, development, release, and post-release activities. • Communicated, with impact, product information throughout the company and dealer channels• Key member of management team to create solutions for balancing product deliverables and resources with business needs and market window opportunities • Assembled and organized product meetings to coordinate activities of workers who provided engineering, marketing, and technical support for products

Primary Function: Responsible for educating sales reps and channel dealers to develop and advance their product and market knowledge. • Worked with sales employees to develop their knowledge of products, markets, computer software and hardware• Spoke directly with users/dealers to answer questions, applying knowledge of products, markets, computer software, and hardware• Key member of product launch team for 6 new products• Coordinated and delivered new product training• Developed competitive matrix and competitive product knowledge• Created and delivered presentations for trade shows and dealers• Installed products and trained users/dealers• Gathered data on competitors to analyze pricing structures