- Conduct in-depth market research and analysis using qualitative and quantitative methods to deliver actionable insights for strategic decision-making across diverse industries.- Utilize advanced statistical tools to analyze large datasets, providing data-driven recommendations to optimize marketing strategies and improve ROI.- Develop understanding of consumer behavior through surveys, focus groups, and ethnographic studies, helping clients tailor products and services to market demands.- Create and implement brand strategies to enhance brand equity and market positioning, aligning with target audience expectations.- Establish and manage online insight panels and communities for clients, conducting engagement and feedback to inform content creation, product development, and customer experience.- Design and execute survey studies, including brand tracking, sentiment analysis, and audience segmentation, providing detailed insights into market trends and consumer sentiment.- Provide consulting services, understanding client challenges and goals, delivering tailored insights and strategies for measurable results.- Lead cross-functional teams in complex research projects, collaborating with marketing, product development, and executive stakeholders for successful implementation.- Identify emerging market trends and conduct forecasting analyses to help clients stay ahead of competition and adapt to changing market dynamics.- Present research findings and strategic recommendations to clients in a clear, compelling manner, ensuring effective communication and actionable steps.- Leverage latest research tools and technologies, including AI and machine learning, to enhance research accuracy and deliver cutting-edge insights.

Served as lead strategic analyst for experiential and PR campaigns for high-profile clients such as Samsung, Airbnb, Snapchat, and Activision. Additionally, led ad-hoc research requests, including comprehensive surveys and focus groups, delivering actionable insights that drove business growth and strategic decisions.-Managed a high-profile nationwide experiential marketing campaign for Samsung, utilizing advanced quantitative and qualitative data collection to dynamically assess and adjust campaign elements. This strategic approach resulted in substantial improvements in campaign effectiveness and audience engagement.-Directed and trained a 12-person research team across eight U.S. locations, which led to significant enhancements in purchase intent, Net Promoter Scores (NPS), and overall customer satisfaction. Implemented strategic adaptations that culminated in a remarkable 40% increase in on-site sales.Initiated and launched the company’s first brand sentiment and awareness tracker, developing comprehensive surveys marketed and sold to clients. This innovation not only provided critical insights into brand perception but also generated $500K in profit, enhancing strategic decision-making and creating a new profitable revenue stream for the company.-Conducted children's focus groups for the Miraculous children's show, including designing and facilitating sessions, gathering and analyzing feedback, and presenting findings. These efforts led to significant improvements and changes in future seasons, ensuring the show resonated more effectively with its young audience.

Established and managed innovative online insight communities for major entertainment clients such as Freeform, Sony, and Warner Bros. Conducted a wide array of quantitative and qualitative research, acting as an extension of the research departments at these companies and collaborating closely with executive stakeholders.- Executed comprehensive survey studies and specialized research projects, including sentiment analysis, brand tracking, audience segmentation, media consumption patterns, content analysis, pricing strategies, episode testing, and advertising effectiveness. Collected and analyzed fan feedback to shape programming and marketing strategies, significantly improving targeted content delivery and viewer engagement.- Led regular Disney quantitative studies with children and parents to influence the design and selection of new products and merchandise. Leveraged detailed consumer feedback to tailor offerings that resonate with target demographics, ensuring the development of market-aligned products.- Developed and implemented innovative strategies for engaging online insight communities, fostering deeper connections between brands and their audiences. This approach facilitated real-time feedback and rapid iteration of content and marketing initiatives.

Led the strategic management and development of online research panels for prominent clients, including FOX Broadcasting, UPS Store, Hertz, and Hyundai. Provided full-service research capabilities from questionnaire design to data analysis, delivering clear and actionable insights that enhanced client decision-making and brand strategies.-Conducted comprehensive research studies, including brand tracking, audience segmentation, customer satisfaction, and sentiment analysis. Expertly designed and programmed questionnaires to ensure high-quality data collection.-Partnered with key stakeholders at FOX Broadcasting, UPS Store, Hertz, and Hyundai to design, program, and execute tailored research studies. Delivered in-depth analysis and insights that guided content development, product innovation, and marketing strategies.-Created comprehensive reports and presentations, utilizing data visualization tools like Tableau to highlight key findings and strategic recommendations. These insights directly influenced product development, marketing strategies, and customer experience improvements.- Leveraged CRM platforms for managing panelist interactions and tracking engagement, ensuring data integrity and providing clients with detailed analytical reports and actionable insights.- Managed multiple large-scale online research panels, optimizing community health and engagement. Implemented effective strategies that increased panel retention rates by 30% and participation rates by 25%.- Played an integral role in sales pitches, demonstrating research tools and capabilities to potential clients. Developed compelling pitch decks that showcased the value and impact of our full-service research solutions, contributing to successful client acquisition and retention.

Supported the Head of Research and the research department in day-to-day activities, managing administrative tasks and ensuring smooth operations. Played a key role in handling the multi-million-dollar budget, processing vendor invoices, and supporting the FOX audience insights panel.- Spearheaded the creation and launch of “FOX SPARK,” a groundbreaking pilot development program aimed at reducing costs, increasing pilot success rates, and discovering unique creative talents. This innovative program won 1st place and a $10,000 prize at the FOX Innovation and Excellence Awards in June 2013. The success of FOX SPARK has led to plans for its official rollout by FOX, showcasing its substantial impact on the company’s strategic direction.- Led the management of “The Experiment,” an influential collaborative internal community involving News Corp management. Conducted comprehensive case studies based on community findings and successfully disseminated these insights globally throughout News Corp, enhancing organizational knowledge and fostering cross-departmental collaboration.- Delivered in-depth qualitative analysis on competitive network programs, meticulously examining premises, character development, time periods, and overall competition. These detailed analyses were instrumental in informing FOX’s strategic programming decisions and positioning within the market.- Played a pivotal role in the creation of detailed research reports and visually compelling presentations. Utilized advanced data visualization tools to distill complex data into clear, actionable insights for internal and external stakeholders, thereby enhancing data-driven decision-making processes.- Successfully overhauled the budget tracking system, resulting in a $500K cost saving during Fiscal Year 2013. Implemented efficient project management practices that maximized the accuracy of budget forecasts and ensured optimal allocation of financial resources across various research initiatives.