As the VP of Data & Media at Star5, I lead a team of media directors and planners who deliver growth-driven and effective media strategies for our clients across various industries. I have over 15 years of experience in advertising, specializing in performance marketing, paid media, branding impact measurement, and attribution analysis.My mission is to leverage online and offline data to fine-tune advertising efforts and improve business results. I am also an author of two books and multiple articles on digital media, social media, and mobile devices. I hold multiple certifications from Google and Meta, and I speak English and Spanish fluently. I am passionate about innovation, creativity, and a firm believer in digital transformation as an impactful tool to future-proof organizations.